‘Wait how have I just noticed that’: Nutella logo mystery finally explained!
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Logos often hold hidden meanings, with subtle design choices that go unnoticed for years.
But every now and then, a small detail catches the public’s eye, sparking curiosity and debate.
For Nutella fans, that moment came with a long-overlooked feature of the brand’s iconic logo—a design decision that has left many wondering about its true origin.
Nutella fans were stunned after learning the reason behind the black ‘N’ in the brand’s logo, a long-standing mystery that resurfaced following the death of its creator at 97 on 14 February.
Francesco Rivella, known as the ‘Father of Nutella,’ died just days before the tenth anniversary of Ferrero founder Michele Ferrero’s passing.
As Ferrero’s right-hand man, Rivella played a vital role in the company’s success, travelling the world to source the finest ingredients for their signature chocolate brand.
He helped transform the Alba-based business into a global phenomenon, working in Ferrero’s innovative ‘Chemistry Room’ to develop new products.
Rivella was not only instrumental in Nutella’s creation but also the one who named the world-famous hazelnut spread.
Many fans had never noticed the colour contrast in the logo until a social media user expressed regret over missing the chance to ask Rivella about it.
‘NOOOOOO I wanted to ask him why the N is black,’ the person wrote while sharing a post about his passing.
Others were shocked to discover the detail for the first time, with one person commenting: ‘Wait how have I just noticed that.’
Another admitted: ‘Never noticed this until now.’
Speculation quickly spread, with some joking that Ferrero might have run out of red ink, while others believed the black ‘N’ highlighted the product’s nutty flavour.
One fan suggested: ‘The contrast with red is supposed to make the logo more memorable.’
Another theorised that trademark issues played a role, writing: ‘This was the name of another brand originally so they changed it up to avoid copyright.’
According to Startup Talky and Logos-World, Ferrero had to alter the design when Nutella first launched to avoid legal conflicts with an existing brand.
The black ‘N’ distinguished the logo while securing Ferrero’s trademark, eventually becoming an iconic part of Nutella’s identity.
The Nutella logo isn’t the only thing with a story—its production process is just as intriguing.
For those curious about how Nutella goes from raw ingredients to the iconic spread we know today, the process is just as fascinating as its history.
Watch the video below to see how Nutella is made on a massive scale using advanced machinery.
Logos often have hidden details that go unnoticed for years—what other brands do you think have secret design choices waiting to be discovered?
Let us know your thoughts in the comments.
But every now and then, a small detail catches the public’s eye, sparking curiosity and debate.
For Nutella fans, that moment came with a long-overlooked feature of the brand’s iconic logo—a design decision that has left many wondering about its true origin.
Nutella fans were stunned after learning the reason behind the black ‘N’ in the brand’s logo, a long-standing mystery that resurfaced following the death of its creator at 97 on 14 February.
Francesco Rivella, known as the ‘Father of Nutella,’ died just days before the tenth anniversary of Ferrero founder Michele Ferrero’s passing.
As Ferrero’s right-hand man, Rivella played a vital role in the company’s success, travelling the world to source the finest ingredients for their signature chocolate brand.
He helped transform the Alba-based business into a global phenomenon, working in Ferrero’s innovative ‘Chemistry Room’ to develop new products.
Rivella was not only instrumental in Nutella’s creation but also the one who named the world-famous hazelnut spread.
Many fans had never noticed the colour contrast in the logo until a social media user expressed regret over missing the chance to ask Rivella about it.
‘NOOOOOO I wanted to ask him why the N is black,’ the person wrote while sharing a post about his passing.
Others were shocked to discover the detail for the first time, with one person commenting: ‘Wait how have I just noticed that.’
Another admitted: ‘Never noticed this until now.’
Speculation quickly spread, with some joking that Ferrero might have run out of red ink, while others believed the black ‘N’ highlighted the product’s nutty flavour.
One fan suggested: ‘The contrast with red is supposed to make the logo more memorable.’
Another theorised that trademark issues played a role, writing: ‘This was the name of another brand originally so they changed it up to avoid copyright.’
According to Startup Talky and Logos-World, Ferrero had to alter the design when Nutella first launched to avoid legal conflicts with an existing brand.
The black ‘N’ distinguished the logo while securing Ferrero’s trademark, eventually becoming an iconic part of Nutella’s identity.
The Nutella logo isn’t the only thing with a story—its production process is just as intriguing.
For those curious about how Nutella goes from raw ingredients to the iconic spread we know today, the process is just as fascinating as its history.
Watch the video below to see how Nutella is made on a massive scale using advanced machinery.
Logos often have hidden details that go unnoticed for years—what other brands do you think have secret design choices waiting to be discovered?
Let us know your thoughts in the comments.
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