‘Sad, thin dough-rings’: Coles doughnuts dismay shopper
- Replies 11
A trip to their local Coles supermarket was a baffling experience for one shopper, who was left scratching their head after discovering a surprise in the bakery section.
The customer was on the hunt for a sweet treat and had their eyes set on a six-pack of iced doughnuts.
However, their craving quickly turned into disappointment when they noticed the 'sad' state of the doughnuts inside the box.
The Coles Iced Donuts ($3.80), which had pink, yellow, and chocolate icing, were noticeably thinner than usual, with larger than normal holes in the middle.
The customer took to social media to share their dismay, stating, 'The audacity of these doughnuts. I was considering getting some doughnuts today but changed my mind after seeing these sad, thin dough-rings.'
The post quickly gained traction, with many users finding humour in the botched batch of baked goods.
Some even shared their best doughnut puns, with one user asking, 'We sure they haven't glazed some onion rings by mistake?'
Another suggested a new name for the thin treats: 'Noghnuts’.
However, the incident also sparked a serious discussion about 'shrinkflation,' a term used to describe the practice of businesses reducing the size or weight of their products while keeping the price the same.
Some users accused Coles of intentionally shrinking the doughnuts as a cost-saving measure.
'I can't even imagine how marginal the savings on this would be,' one user commented, while another added, 'Marginal in isolation but do it on 100 products and add them all up.'
Despite these accusations, others quickly pointed out that the likely cause was a baking error.
A Coles employee said, 'It's either bad bakers on that day or a bad batch...I literally have some sitting on the kitchen bench right now, and they are the same size they've always been.'
Another user joked, 'I think the work experience kid must have been in the bakery that day.'
'Probably just the new kid who doesn't know how to make them…can't believe they actually put these out on the shelf, though. I bought some yesterday, and they were as plump as ever,' another user wrote.
Pastry mishaps like this have become common in supermarkets.
In a previous story, Woolworths shoppers speculated that the supermarket’s well-loved mud cake had fallen victim to ‘shrinkflation’ when they noticed two different versions of the product listed online.
However, a Woolworths insider shed light on the situation regarding the weight difference of the mud cakes. You can read more about this story here.
Have you noticed any instances of 'shrinkflation' in your local supermarket? Let us know in the comments below!
The customer was on the hunt for a sweet treat and had their eyes set on a six-pack of iced doughnuts.
However, their craving quickly turned into disappointment when they noticed the 'sad' state of the doughnuts inside the box.
The Coles Iced Donuts ($3.80), which had pink, yellow, and chocolate icing, were noticeably thinner than usual, with larger than normal holes in the middle.
The customer took to social media to share their dismay, stating, 'The audacity of these doughnuts. I was considering getting some doughnuts today but changed my mind after seeing these sad, thin dough-rings.'
A Coles shopper was dismayed by the size of the Coles doughnuts they bought. Credit: Coles and u/MyNameJoby / Reddit
The post quickly gained traction, with many users finding humour in the botched batch of baked goods.
Some even shared their best doughnut puns, with one user asking, 'We sure they haven't glazed some onion rings by mistake?'
Another suggested a new name for the thin treats: 'Noghnuts’.
However, the incident also sparked a serious discussion about 'shrinkflation,' a term used to describe the practice of businesses reducing the size or weight of their products while keeping the price the same.
Some users accused Coles of intentionally shrinking the doughnuts as a cost-saving measure.
'I can't even imagine how marginal the savings on this would be,' one user commented, while another added, 'Marginal in isolation but do it on 100 products and add them all up.'
Despite these accusations, others quickly pointed out that the likely cause was a baking error.
A Coles employee said, 'It's either bad bakers on that day or a bad batch...I literally have some sitting on the kitchen bench right now, and they are the same size they've always been.'
Another user joked, 'I think the work experience kid must have been in the bakery that day.'
'Probably just the new kid who doesn't know how to make them…can't believe they actually put these out on the shelf, though. I bought some yesterday, and they were as plump as ever,' another user wrote.
Pastry mishaps like this have become common in supermarkets.
In a previous story, Woolworths shoppers speculated that the supermarket’s well-loved mud cake had fallen victim to ‘shrinkflation’ when they noticed two different versions of the product listed online.
However, a Woolworths insider shed light on the situation regarding the weight difference of the mud cakes. You can read more about this story here.
.png){kind=icon}
