‘My life has been a lie’: Surprising truth behind BIG W's mysterious 'W' revealed
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The name of a store is often the first thing that catches a customer's eye, and for many Australians, BIG W has been a familiar sight for decades.
But have you ever wondered what the 'W' in BIG W stands for?
The answer has stunned many shoppers, and some even questioned their entire shopping history.
The 'W' in BIG W is not just a random letter but a significant part of the store's history and identity.
It stands for 'Woolworths', a name synonymous with Australian retail.
A spokesperson for BIG W explained that the name BIG W originated from the opening of their first store in 1964 at the Jesmond Shopping Centre in Newcastle.
'With the “W” standing for “Woolworths”, it's a reflection of the close relationship the brand has with our supermarkets,' they said.
The Woolworths Group developed BIG W as a one-stop-shop department store in the mid-sixties, aiming to compete with established giants like Myer or David Jones.
The name was briefly changed to Woolworth Family Centres in 1970 before the BIG W branding was reinstated when the retailer transitioned into a discount department store as we know it today.
The revelation has sparked a flurry of online reactions, with customers expressing surprise.
'My life has been a lie,' one man exclaimed, while another confessed, 'I work at BIG W and didn't even know'.
Some even admitted to having completely different theories about what the 'W' stood for, with one shopper saying, 'I have been thinking it was Aussie Walmart.’
‘I always thought it was just like BIG Warehouse or something,’ another guessed.
‘Well, learnt something new, didn't know that,’ someone added.
You can watch the video of the man’s discovery of BIG W below:
Credit: @tobyrozario / TikTok
However, not everyone was taken aback by the revelation.
Some shoppers had already connected the dots, with one user writing, 'I figured it out because I knew they were part of Woolworths, so I connected the dots.’
Another added, 'Wait, I thought everyone knew that. It makes so much sense like BIG Woolworths because it's got more stuff than normal Woolies.'
In a previous story, another store shared its secret with the public.
Kmart told the story of how its popular cult-status brand—Anko—came to life. Learn more about it here.
Were you aware of the meaning behind the 'W' in BIG W? Share your thoughts in the comments below!
But have you ever wondered what the 'W' in BIG W stands for?
The answer has stunned many shoppers, and some even questioned their entire shopping history.
The 'W' in BIG W is not just a random letter but a significant part of the store's history and identity.
It stands for 'Woolworths', a name synonymous with Australian retail.
A spokesperson for BIG W explained that the name BIG W originated from the opening of their first store in 1964 at the Jesmond Shopping Centre in Newcastle.
'With the “W” standing for “Woolworths”, it's a reflection of the close relationship the brand has with our supermarkets,' they said.
The Woolworths Group developed BIG W as a one-stop-shop department store in the mid-sixties, aiming to compete with established giants like Myer or David Jones.
The name was briefly changed to Woolworth Family Centres in 1970 before the BIG W branding was reinstated when the retailer transitioned into a discount department store as we know it today.
The revelation has sparked a flurry of online reactions, with customers expressing surprise.
'My life has been a lie,' one man exclaimed, while another confessed, 'I work at BIG W and didn't even know'.
Some even admitted to having completely different theories about what the 'W' stood for, with one shopper saying, 'I have been thinking it was Aussie Walmart.’
‘I always thought it was just like BIG Warehouse or something,’ another guessed.
‘Well, learnt something new, didn't know that,’ someone added.
You can watch the video of the man’s discovery of BIG W below:
Credit: @tobyrozario / TikTok
However, not everyone was taken aback by the revelation.
Some shoppers had already connected the dots, with one user writing, 'I figured it out because I knew they were part of Woolworths, so I connected the dots.’
Another added, 'Wait, I thought everyone knew that. It makes so much sense like BIG Woolworths because it's got more stuff than normal Woolies.'
In a previous story, another store shared its secret with the public.
Kmart told the story of how its popular cult-status brand—Anko—came to life. Learn more about it here.
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