‘Kmart is winning now’: Shoppers are ‘obsessed’ with this $22 activewear find!

In fashion, finding a bargain that doesn't compromise style or quality can be challenging.

And for those who are savvy with spending, there's nothing quite as satisfying as snagging a high-end look for a fraction of the price.

That's exactly what's happening at Kmart, where shoppers are raving about a ‘Lululemon dupe' that's turning heads and keeping wallets happy.



The buzz began when Maddy Fahey, a fashion enthusiast from New Zealand, took to social media to share her discovery of Kmart's $20 Active Womens Long Sleeve Ultrasoft Jacket that bore a striking resemblance to Lululemon's much-coveted pieces.

In Kmart New Zealand, the activewear is priced at $22.


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Kmart’s Active Womens Long Sleeve Ultrasoft Jacket is said to resemble a Lululemon ‘dupe’. Credit: Kmart


In her video online, Maddy said she would always investigate a good ‘dupe’ if it meant it would save herself ‘$100’.

She showcased the long-sleeved active tops with thumb holes, a front zip, and a collar designed for a snug, body-hugging fit.

'You can't tell me this isn't giving cute soccer mum aesthetic,' she said.



She even offered a tip for those wanting a more fitted appearance to size down.

The tops are available in various colours, including light blue, brown, and black, ensuring a shade to suit every taste.

The affordability of these tops is a game-changer, particularly for those who are more conscious of their spending.

The Kmart top is being compared to the original Lululemon Define Jacket, which retails at $149.



The response from Kmart shoppers has been overwhelmingly positive, with many taking to social media to express their excitement and gratitude for the tip-off.

'Kmart is winning right now,' exclaimed one satisfied customer, while another eagerly shared, 'Time for another Kmart run.'

The sentiment was echoed by many who managed to snag their size before stocks ran low, with one shopper joyfully stating, 'As soon as I saw this on [social media], I called my local Kmart ASAP and RAN.'



However, the popularity of these 'dupes' has led to a common dilemma bargain hunters face: high demand leading to sold-out shelves.

‘I am obsessed, but they are sold out at my store and any others near me, and not online either,' lamented one would-be buyer.

You can watch Maddy’s video below:


Credit: @maddyfahey / TikTok


Shoppers also raved about another item they discovered at a famous high street brand, H&M, which is almost an exact duplicate of Kim Kardashian’s Skims collection. You can read more about it here.
Key Takeaways
  • A young New Zealand shopper, Maddy Fahey, has shared a find of $20 'Lululemon dupes' at Kmart, describing them as ‘soccer-mum aesthetic’.
  • The Kmart Active Womens Long Sleeve Ultrasoft Jacket features a thumb hole, front zip, and collar and is made for a tight fit.
  • The affordable Kmart version has proven popular, with many shoppers expressing their enthusiasm online.
  • The activewear is similar in style to Lululemon's Define Jacket, which typically retails for $149, offering a significant saving.
Have you tried this Kmart activewear item? Have you discovered other affordable ‘dupes’ in your store? Share them with us in the comments below!
 
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Reactions: mysterylady
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Just what the world needs, cheap knock off that the fat ar$e people insist on wearing thinking they are glamorous like the celebrity they idolise.
 

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