‘It doesn’t make sense’ Shocking update on a Cadbury price mystery sparks outrage!
- Replies 17
It's no secret that the cost of living is steadily rising these days, and that stretches to the price of everything—from pet food and utility bills to weekly groceries.
Like many others, people often find themselves wanting to tighten their budgets as much as possible when going to the supermarket. After all, who doesn't enjoy an extra saving or two?
But when people felt duped by the latest pricing tactics used by one of Australia’s major supermarket giants, the fuming shoppers took to various social media platforms to voice their outrage—and they made sure that other people knew it, too!
The controversy started last month when a Woolworths shopper noticed a major discrepancy with Cadbury Dairy Milk blocks. The 360g and 180g blocks of the same type of Cadbury chocolate were priced exactly the same at $6.
You can read the rest of that story here.
This came after another shopper noticed a suspicious ‘on sale’ tag on the 180g blocks, calling into question why Woolworths would deem them ‘on sale’ when their prices were just the same as the 360g blocks.
The shoppers had also predicted that a price rise was coming, and sadly, in recent days, their prediction had come true. The cost of the 360g block is now marked up to $7, leaving customers hot under the collar.
'How do you justify another full dollar increase on a 360g block of Cadbury chocolate?' one customer posted on social media, adding, 'Two years ago and for many years before it was $5…not happy! Today I see it has gone up to $7! Why?'
‘This is just one of so many of your shelf items. Super not happy and will now buy all our chocolate at ALDI’ the customer continued.
‘Now I understand why you made over a billion dollars profit—shame on you in this desperate financial climate, Woolworths.’
A CHOICE survey in September found that 60 per cent of shoppers believed the supermarkets are 'making a lot of money from price hikes'.
Woolworths Group, which owns one of the largest supermarket chains in Australia, reported a $1.62 billion profit in August.
Unfortunately, these are sentiments shared by many who already felt frustrated with the price difference between the sizes.
‘The Cadbury 360g blocks of chocolate are the same price as the 180g blocks at Woolworths, insane inflation or pricing error?’ one person said.
'The smaller blocks are double the price per 100g, wondering if this is a delayed price point change for the 360g? Probably it will be $9 in a week,' another said.
Another Woolworths shopper made the same assumption in another social media post.
‘Supermarket maths is a 360g block of chocolate being $6 and then the same type of chocolate, only 180g, also being $6—but with a $5.50 on sale tag on it,’ the shopper said.
‘And then calling it customer savings.’
She added: ‘Are they the same price cause the shops are planning to up the price of the bigger block?’
Other people on social media agreed that there’s something unusual in the pricing strategy.
‘Just you wait, the big block will be $12 next week and then half price the week after,’ one said.
Another said: ‘That’s bu*****t honestly.’
Meanwhile, Mondelēz Australia, the parent company of Cadbury, had previously told a news source that their ‘retailers set pricing and work hard to deliver great value for Australians through their promotion programs'.
The company has yet to release further comments.
The price increase has done little to appease shoppers—leading some to refuse to purchase groceries from a certain store, while others vow to watch out when it comes to grocery shopping for sure.
Even though the spike in prices might be to cover losses due to the current economic climate, it's still important to keep an eye on the deals in places like Woolies and Coles when it comes to your weekly shop.
You can watch the shopper’s full video below:
What do you think of this story? Let us know in the comments below!
Like many others, people often find themselves wanting to tighten their budgets as much as possible when going to the supermarket. After all, who doesn't enjoy an extra saving or two?
But when people felt duped by the latest pricing tactics used by one of Australia’s major supermarket giants, the fuming shoppers took to various social media platforms to voice their outrage—and they made sure that other people knew it, too!
The controversy started last month when a Woolworths shopper noticed a major discrepancy with Cadbury Dairy Milk blocks. The 360g and 180g blocks of the same type of Cadbury chocolate were priced exactly the same at $6.
You can read the rest of that story here.
The price of Cadbury Dairy Milk 360g blocks has increased to $7. Image: Woolworths
This came after another shopper noticed a suspicious ‘on sale’ tag on the 180g blocks, calling into question why Woolworths would deem them ‘on sale’ when their prices were just the same as the 360g blocks.
The shoppers had also predicted that a price rise was coming, and sadly, in recent days, their prediction had come true. The cost of the 360g block is now marked up to $7, leaving customers hot under the collar.
'How do you justify another full dollar increase on a 360g block of Cadbury chocolate?' one customer posted on social media, adding, 'Two years ago and for many years before it was $5…not happy! Today I see it has gone up to $7! Why?'
‘This is just one of so many of your shelf items. Super not happy and will now buy all our chocolate at ALDI’ the customer continued.
‘Now I understand why you made over a billion dollars profit—shame on you in this desperate financial climate, Woolworths.’
A CHOICE survey in September found that 60 per cent of shoppers believed the supermarkets are 'making a lot of money from price hikes'.
Woolworths Group, which owns one of the largest supermarket chains in Australia, reported a $1.62 billion profit in August.
Unfortunately, these are sentiments shared by many who already felt frustrated with the price difference between the sizes.
‘The Cadbury 360g blocks of chocolate are the same price as the 180g blocks at Woolworths, insane inflation or pricing error?’ one person said.
'The smaller blocks are double the price per 100g, wondering if this is a delayed price point change for the 360g? Probably it will be $9 in a week,' another said.
Another Woolworths shopper made the same assumption in another social media post.
‘Supermarket maths is a 360g block of chocolate being $6 and then the same type of chocolate, only 180g, also being $6—but with a $5.50 on sale tag on it,’ the shopper said.
‘And then calling it customer savings.’
She added: ‘Are they the same price cause the shops are planning to up the price of the bigger block?’
Other people on social media agreed that there’s something unusual in the pricing strategy.
‘Just you wait, the big block will be $12 next week and then half price the week after,’ one said.
Another said: ‘That’s bu*****t honestly.’
Meanwhile, Mondelēz Australia, the parent company of Cadbury, had previously told a news source that their ‘retailers set pricing and work hard to deliver great value for Australians through their promotion programs'.
The company has yet to release further comments.
The price increase has done little to appease shoppers—leading some to refuse to purchase groceries from a certain store, while others vow to watch out when it comes to grocery shopping for sure.
Even though the spike in prices might be to cover losses due to the current economic climate, it's still important to keep an eye on the deals in places like Woolies and Coles when it comes to your weekly shop.
You can watch the shopper’s full video below:
What do you think of this story? Let us know in the comments below!
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