‘Great value for money’: Budget beauty products become ‘on par’ with expensive luxury brands
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In the ever-evolving world of beauty, the tides are turning as shoppers discover that they don't need to break the bank to look fabulous.
Supermarket makeup companies are stepping up their game, offering 'on par' budget beauty products that give luxury brands a serious run for their money.
It's a trend that's reshaping the cosmetics industry, and it's all thanks to consumers who are opting for more affordable options without compromising on quality.
The beauty industry is no stranger to high-end products with price tags that can make your wallet weep.
However, the rise of social media has played a pivotal role in spotlighting budget-friendly alternatives that are just as effective and luxurious as their high-end counterparts.
Social media personalities and beauty gurus often rave about these affordable finds, which has led to a surge in their popularity.
Take Rachel Manhuyod, a mother-of-two who has embraced the convenience and affordability of budget beauty products.
'I'm able to do my groceries, and pick up makeup, skincare, baby needs, everything in one go,' she said.
'They're really on par with a lot of luxury brands these days, what we get is great value for money.'
Woolworths Commercial Director James Hepworth has noticed a significant uptick in interest in supermarket beauty products.
He said mascara, for instance, is flying off the shelves, with approximately 8,000 tubes sold every day.
'Customers are really loving (beauty) categories at the moment, they're 15 per cent up year on year,' Hepworth reported.
MCo Beauty, one of the surging budget brands, is known for its affordable 'dupes' of high-end makeup products. These dupes have garnered a cult following on social media, where the power of viral content can turn a budget-friendly item into a must-have overnight.
Danny Martin, a Senior Industry Analyst at market research company IBIS World, explained, 'Dupe products are products that are replicas, have similar packaging and colours to luxury goods and usually they're at cheaper price points.'
MCo Beauty's success has been so pronounced that the brand is now expanding into the US market.
Supermarket giants Coles and ALDI are not far behind, each launching their own skincare brands to cash in on the demand for affordable beauty solutions.
ALDI, for instance, released its LACURA® Skin Science HA5+ range last month.
This collection has been causing a stir among beauty enthusiasts as it is affordable compared to its luxury counterpart, Lancome.
While Mecca remains the queen of Australian cosmetics with an estimated $1.2 billion in revenue this financial year, Martin suggested that the market is shifting.
Myer, for example, saw its overall sales revenue fall 3 per cent in the first half of this financial year.
‘They're being priced out as the affordable market emerges,’ Martin said.
Have you found any budget beauty products that have impressed you just as much as the luxury brands? Share them with us in the comments below!
Supermarket makeup companies are stepping up their game, offering 'on par' budget beauty products that give luxury brands a serious run for their money.
It's a trend that's reshaping the cosmetics industry, and it's all thanks to consumers who are opting for more affordable options without compromising on quality.
The beauty industry is no stranger to high-end products with price tags that can make your wallet weep.
However, the rise of social media has played a pivotal role in spotlighting budget-friendly alternatives that are just as effective and luxurious as their high-end counterparts.
Budget-friendly alternatives for beauty products have become popular recently. Credit: Shutterstock
Social media personalities and beauty gurus often rave about these affordable finds, which has led to a surge in their popularity.
Take Rachel Manhuyod, a mother-of-two who has embraced the convenience and affordability of budget beauty products.
'I'm able to do my groceries, and pick up makeup, skincare, baby needs, everything in one go,' she said.
'They're really on par with a lot of luxury brands these days, what we get is great value for money.'
Woolworths Commercial Director James Hepworth has noticed a significant uptick in interest in supermarket beauty products.
He said mascara, for instance, is flying off the shelves, with approximately 8,000 tubes sold every day.
'Customers are really loving (beauty) categories at the moment, they're 15 per cent up year on year,' Hepworth reported.
MCo Beauty, one of the surging budget brands, is known for its affordable 'dupes' of high-end makeup products. These dupes have garnered a cult following on social media, where the power of viral content can turn a budget-friendly item into a must-have overnight.
Danny Martin, a Senior Industry Analyst at market research company IBIS World, explained, 'Dupe products are products that are replicas, have similar packaging and colours to luxury goods and usually they're at cheaper price points.'
MCo Beauty's success has been so pronounced that the brand is now expanding into the US market.
Supermarket giants Coles and ALDI are not far behind, each launching their own skincare brands to cash in on the demand for affordable beauty solutions.
ALDI, for instance, released its LACURA® Skin Science HA5+ range last month.
This collection has been causing a stir among beauty enthusiasts as it is affordable compared to its luxury counterpart, Lancome.
While Mecca remains the queen of Australian cosmetics with an estimated $1.2 billion in revenue this financial year, Martin suggested that the market is shifting.
Myer, for example, saw its overall sales revenue fall 3 per cent in the first half of this financial year.
‘They're being priced out as the affordable market emerges,’ Martin said.
