‘Do better, Coles’: Outraged mum calls out supermarket after self-checkout incident

Navigating supermarket aisles with a baby is no small feat.

It’s a juggling act that requires patience, skill, and help from others.

What happens when customers can’t find a helping hand, and the systems in place make you feel less like a valued customer?

One mum recounts her exasperating experience at a supermarket, leaving her feeling like a criminal.


Carissa, a mother juggling three tasks—shopping, taking care of her baby, and pushing a pram full of items—found herself in a predicament many might dread.

Upon arriving at the Coles check-out, she saw the manned check-outs were closed, forcing her to use the self-service option.

Her baby refused to stay in the fully loaded pram, so she struggled to scan her items.

To her dismay, a check-out operator watching from afar offered no assistance.

Only after Carissa scanned her items, paid, and attempted to leave did the check-out operator intervene—but not to help.


compressed-coles.jpeg
Shopping for essentials should be a stress-free experience. However, Carissa expressed their disappointment with the retail giant. Image Credit: TikTok/Carissa McHolme


The boom gates refused to open, and the operator demanded to see her receipt, checking it before allowing her to leave.

‘I literally felt like a criminal because these boom gates were shut. I’m struggling,’ Carissa recounted.

I’m scanning everything—no one is offering to help.’

‘This is not okay. Whatever new system they have in place, it’s not working Coles. Do better than this. Don’t make your customers feel like thieves,’ she further added.


The incident sparked a conversation among social media users, with others also sharing their frustrating experiences with the supermarket.

‘I had a bottled water on my pram that I purchased from another shop and the gate literally closed on me,’ one comment read.

‘I had a Coles worker yell at me in front of everyone ‘scan ur big items first’ after I’d scanned a few small items,’ another customer said, pointing out that customers can scan their goods however they want.

‘I went to Coles today after I shopped at ALDI. They wanted to look through every single bag and she made me scan my nappies and toilet paper in front of her,’ one outraged customer commented.

‘F*** COLES.’


In response, a Coles spokesperson expressed disappointment at the customer’s experience.

They emphasised the company’s commitment to assisting those in need, including customers with prams, young children, and the elderly.

‘We are disappointed to hear that this hasn’t occurred in this customer’s experience and encourage our customers to come to us directly so we can address this with our team,’ the spokesperson said.

Sadly, this is not an isolated case.

One cancer patient felt ‘violated’ after Coles staff mistook his hernia for ‘stolen goods’, even asking him to lift his shirt in front of customers.

Despite the supermarket employing advanced technology for more convenient shopping, many consumers feel spied on, sparking debates about customer privacy and safety.

Supermarkets need to create an environment where all customers feel welcomed and assisted.

Always remember, if you’re ever in a difficult position while shopping, don’t hesitate to ask for help.
Key Takeaways

  • A mother felt humiliated and felt like a criminal after using the self-serve check-out at Coles.
  • Despite struggling with a baby and pram while self-scanning her groceries, the mother claimed the staff member offered no assistance.
  • The negative encounter continued as the mother had trouble exiting through the security gates, which led to a staff member checking her receipts before opening them.
  • A Coles spokesperson expressed disappointment upon hearing about the customer’s experience and emphasised that staff should assist those in need, encouraging direct feedback for improvement.
Have you had a similar experience at a self-serve check-out? How can supermarkets accommodate their shoppers better? Share your thoughts and stories in the comments below.
 
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A bit of old-fashioned service would be nice !
What's lacking these days is people helping each other.....everyone is in a hurry and all about me, me, me.
As for the supermarkets, you're lucky if you can find one person to help you if needed....hardly any staff around.
That's how they're making their billions in profit.....making people serve themselves, even if you're struggling to do it. 🤬
 
A bit of old-fashioned service would be nice !
What's lacking these days is people helping each other.....everyone is in a hurry and all about me, me, me.
As for the supermarkets, you're lucky if you can find one person to help you if needed....hardly any staff around.
That's how they're making their billions in profit.....making people serve themselves, even if you're struggling to do it. 🤬
Well said!
 
I will NOT use a self checkout! Why should we? We are not paid to do it. Ring back manned checkouts I am fed up with waiting at Coles as they usually only have one & we have to queue for it. I am disabled & it makes my back ache so bad just standing. It is u fair.
 
A bit of old-fashioned service would be nice !
What's lacking these days is people helping each other.....everyone is in a hurry and all about me, me, me.
As for the supermarkets, you're lucky if you can find one person to help you if needed....hardly any staff around.
That's how they're making their billions in profit.....making people serve themselves, even if you're struggling to do it. 🤬
The trouble is no one wants to help anyone anymore.
 
I really feel sorry for the poor lady they could see she was struggling with a baby & to have most or all the manned checkouts closed is just not good enough where were the staff they couldn’t have all been busy
 
How can they help better???. Get rid of the self-checkouts and employ more staff at normal check-outs.
 
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How can they help better???. Get rid of the self-checkouts and employ more staff at normal check-outs.
If you don’t like self serve, don’t use it.It would be great if people stop telling others what to do. I like self serve, quick and easy. The staff at local Coles are fantastic, never had an issue.
 
Same here I'm a 63 yo disabled make, was told at self serve to do the heavy items first, I said they are on the bottom and I have to do it , not you and I'll do it my way , so where's my staff discount button ??
 
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