‘A new era begins’: Godfreys makes triumphant return under new owner
- Replies 7
The retail landscape has seen its ups and downs, with many familiar names struggling to adapt to the ever-changing consumer demands and economic pressures.
However, amidst the tales of retail woes, there's a story of resilience and reinvention that's sure to capture anyone's attention.
Yes, you've guessed it—Godfreys, the household name in floorcare, is making a triumphant return!
Just a year ago, the Godfreys Group went into voluntary administration, a situation that often spells the end for many businesses. But not for this iconic Australian retailer.
Godfreys has been given a new lease on life under the stewardship of Future Innovation Holdings, which acquired the company in June of the previous year.
With a fresh vision and a revamped business model, Godfreys has boldly stepped into the digital age, launching an online platform that promises to bring back the glory days of this beloved brand.
'Who said Godfreys was closed and gone? Godfreys is coming back, baby,' proclaimed the retailer on social media, signalling a new chapter in its history.
The relaunch is not just about continuing a legacy; it's about revolutionising the way we think about and purchase floorcare products.
‘Godfreys has faced challenges, but as they say, it doesn't matter how you fall, it's about how you rise,’ the company said.
'A new era begins with our online sales channel that will bring back some of Australia's iconic floorcare brands. We look forward to what 2025 will bring.’
This pivot to online sales is a strategic response to the evolving retail environment, where convenience and accessibility are paramount.
With the closure of brick-and-mortar stores across the country, Godfreys' digital transformation is a testament to the brand's adaptability and commitment to meeting its customers wherever they are.
Before its administration, the Godfrey Group was a powerhouse, employing around 600 staff across 141 stores, with an additional 28 operated by franchisees.
Founded in 1931, Godfreys grew to become one of the world's largest vacuum retailers and a leading supplier of floor care and cleaning products in Australia and New Zealand.
The relaunch under new ownership is a win for the brand and the Australian retail sector, which has seen its fair share of casualties in the face of the cost-of-living crisis in 2024.
Godfreys' comeback is a beacon of hope, showing that with the right vision and innovation, even the most challenged retailers can rise from the ashes.
Have you been a long-time Godfreys customer? What are your expectations for the brand's online presence? Let us know in the comments below!
However, amidst the tales of retail woes, there's a story of resilience and reinvention that's sure to capture anyone's attention.
Yes, you've guessed it—Godfreys, the household name in floorcare, is making a triumphant return!
Just a year ago, the Godfreys Group went into voluntary administration, a situation that often spells the end for many businesses. But not for this iconic Australian retailer.
Godfreys has been given a new lease on life under the stewardship of Future Innovation Holdings, which acquired the company in June of the previous year.
Godfreys relaunched online under a new owner. Credit: Godfreys The Vacuum & Cleaning Experts / Facebook
With a fresh vision and a revamped business model, Godfreys has boldly stepped into the digital age, launching an online platform that promises to bring back the glory days of this beloved brand.
'Who said Godfreys was closed and gone? Godfreys is coming back, baby,' proclaimed the retailer on social media, signalling a new chapter in its history.
The relaunch is not just about continuing a legacy; it's about revolutionising the way we think about and purchase floorcare products.
‘Godfreys has faced challenges, but as they say, it doesn't matter how you fall, it's about how you rise,’ the company said.
'A new era begins with our online sales channel that will bring back some of Australia's iconic floorcare brands. We look forward to what 2025 will bring.’
This pivot to online sales is a strategic response to the evolving retail environment, where convenience and accessibility are paramount.
With the closure of brick-and-mortar stores across the country, Godfreys' digital transformation is a testament to the brand's adaptability and commitment to meeting its customers wherever they are.
Before its administration, the Godfrey Group was a powerhouse, employing around 600 staff across 141 stores, with an additional 28 operated by franchisees.
Founded in 1931, Godfreys grew to become one of the world's largest vacuum retailers and a leading supplier of floor care and cleaning products in Australia and New Zealand.
The relaunch under new ownership is a win for the brand and the Australian retail sector, which has seen its fair share of casualties in the face of the cost-of-living crisis in 2024.
Godfreys' comeback is a beacon of hope, showing that with the right vision and innovation, even the most challenged retailers can rise from the ashes.
.png){kind=icon}
