$20 ALDI trolley sold out in hours—now has a Woolworths rival at $40

Mini shopping trolleys have become one of the most sought-after toys of the year.

Parents raced to ALDI earlier in 2025 when its $20 kids’ trolley vanished from shelves in record time.

Now Woolworths has unveiled a fresh upgrade to its own range, complete with new features and additions designed to win families over.

Months after ALDI’s middle-aisle frenzy, Woolworths rolled out its upgraded kids’ trolley for $40 alongside a brand-new Light and Sound truck.

The retailer confirmed on 15 September 2025 that its expanded mini Woolworths Supermarket range would be available in about 1,000 stores across Australia, starting at $10.

The range included reusable shopping bags, baskets with accessories, dress-up sets, conveyor belts, registers, and the standout trolley, which mirrored the ALDI version but with a twist. Woolworths added a replica touch screen—reflecting the real-life smart trolleys introduced in select stores earlier this year.

Images of the toys began circulating on social media in recent days, with excited parents declaring their kids would adore the products.

Food blogger Renita Henry-May, who shared pictures with her followers, praised the supermarket for adding ‘awesome’ new items each year.

Content creator Cheree Lawrence from Oh So Busy Mum agreed, describing the collection as the ‘cutest little things ever’.

Supermarkets have long tapped into the spending power of parents, with both Coles and Woolworths using kids’ collectables to lure shoppers since 2018.

Woolworths would be hoping this year’s kids’ toys performed better than its previous Disney collectables push, which CEO Amanda Bardwell admitted did not ‘perform at the levels that we would have expected’.

While Woolworths’ upgraded toy trolley has sparked plenty of excitement, it’s not the only major change the supermarket has made this year.

Beyond the kids’ range, the retailer has also been rethinking how shoppers interact with their stores and technology.

One of the biggest shifts involved dropping a feature many regular customers had come to rely on, raising questions about what shopping trips will look like going forward.

Read more: Woolworths just ditched this feature—Will your next shopping trip be ruined?

Would you pick up one of these mini trolleys for the kids in your life—or are they more for parents than children?