Updated price promise drives bigger savings for customers up to $3000
- Replies 12
With the cost of living continuing to climb and every dollar counting more than ever, Aussie shoppers are always on the lookout for ways to stretch their budgets further.
If you’re feeling the pinch at the checkout, you’re not alone—and ALDI says it has the answer that could put thousands back in your pocket each year.
ALDI, the German supermarket chain that’s been shaking up the Australian grocery scene since 2001, has made a bold claim: by switching your weekly shop to their stores, you could save a whopping $3,000 a year.
That’s not just loose change—it’s a holiday, a new appliance, or a serious boost to your savings account!
ALDI’s 'Price Promise' is at the heart of this claim. According to Jordan Lack, ALDI Australia’s Chief Commercial Officer, 'ALDI’s Price Promise is clear, we simply won’t be beaten on the cost of your weekly shop.
It’s been at the heart of who we are since 2001, and we’re committed to delivering both value and quality in every aisle.'
The company says it maintains a 16.8 per cent 'price gap' over its main competitors—Woolworths, Coles, and IGA.
This means that, on average, ALDI’s prices are nearly 17% lower than the big players.
The $3,000 figure comes from ALDI’s own internal data, comparing prices from July last year to June this year.
It’s not just ALDI tooting its own horn. The consumer advocacy group Choice recently ran a survey tracking the price of 14 common grocery items across the major supermarket chains.
The results? ALDI’s basket cost about $51, while Coles and Woolworths were both around $67. IGA was the priciest, with a basket costing nearly $75.
That’s a difference of $16 per shop compared to Coles and Woolies, and $24 compared to IGA. Multiply that by 52 weeks, and you’re looking at annual savings of $832 to $1,248—just on a small basket of essentials.
If your weekly shop is bigger, or you’re feeding a family, those savings could easily climb towards ALDI’s $3,000 estimate.
ALDI’s business model is all about efficiency. They keep costs down by offering a streamlined range of products (mostly their own exclusive brands), minimal store decorations, and a no-frills shopping experience.
You won’t find loyalty cards, fancy displays, or endless product choices—but you will find consistently low prices.
And while other supermarkets often rely on temporary 'drop and lock' discounts or specials on a limited range of products, ALDI says it reviews all its prices regularly to make sure customers are always getting the best value at the checkout.
ALDI isn’t just about savings—they’re also expanding their range to keep things interesting.
The supermarket has just added 250 new products to its core range, giving shoppers even more reasons to do their full weekly shop in one place.
Some of the new additions include El Tora crunchy corn taco shells, Asia Green Garden sriracha sauce, World Kitchen garlic naan bread, and Bakers Life spiced fruit buns.
So, whether you’re after international flavours or classic Aussie staples, there’s something for everyone.
Of course, ALDI’s model isn’t for everyone. If you’re loyal to certain big-name brands, or you like the convenience of online shopping and home delivery, you might find ALDI’s offerings a bit limited.
But if you’re open to trying new products and don’t mind bagging your own groceries, the savings can be substantial.
With food prices rising and household budgets under pressure, every saving helps. ALDI’s Price Promise and consistently low prices could make a real difference to your bottom line—potentially saving you thousands each year.
And with a growing range of products, it’s easier than ever to do your full shop in one place.
Have you made the switch to ALDI? How much have you saved, and what do you think of their products? Or do you prefer to stick with the big supermarkets? We’d love to hear your experiences and tips—share your thoughts in the comments below.
Read more: Experts call it the ‘best bet’ for shoppers—This supermarket beat big rivals on price
If you’re feeling the pinch at the checkout, you’re not alone—and ALDI says it has the answer that could put thousands back in your pocket each year.
ALDI, the German supermarket chain that’s been shaking up the Australian grocery scene since 2001, has made a bold claim: by switching your weekly shop to their stores, you could save a whopping $3,000 a year.
That’s not just loose change—it’s a holiday, a new appliance, or a serious boost to your savings account!
Shoppers are being told they could save thousands each year by making the switch, thanks to a significant price gap compared to major competitors. Credit: Alan Morris / iStock
ALDI’s 'Price Promise' is at the heart of this claim. According to Jordan Lack, ALDI Australia’s Chief Commercial Officer, 'ALDI’s Price Promise is clear, we simply won’t be beaten on the cost of your weekly shop.
It’s been at the heart of who we are since 2001, and we’re committed to delivering both value and quality in every aisle.'
The company says it maintains a 16.8 per cent 'price gap' over its main competitors—Woolworths, Coles, and IGA.
This means that, on average, ALDI’s prices are nearly 17% lower than the big players.
The $3,000 figure comes from ALDI’s own internal data, comparing prices from July last year to June this year.
It’s not just ALDI tooting its own horn. The consumer advocacy group Choice recently ran a survey tracking the price of 14 common grocery items across the major supermarket chains.
The results? ALDI’s basket cost about $51, while Coles and Woolworths were both around $67. IGA was the priciest, with a basket costing nearly $75.
That’s a difference of $16 per shop compared to Coles and Woolies, and $24 compared to IGA. Multiply that by 52 weeks, and you’re looking at annual savings of $832 to $1,248—just on a small basket of essentials.
ALDI’s business model is all about efficiency. They keep costs down by offering a streamlined range of products (mostly their own exclusive brands), minimal store decorations, and a no-frills shopping experience.
You won’t find loyalty cards, fancy displays, or endless product choices—but you will find consistently low prices.
And while other supermarkets often rely on temporary 'drop and lock' discounts or specials on a limited range of products, ALDI says it reviews all its prices regularly to make sure customers are always getting the best value at the checkout.
ALDI isn’t just about savings—they’re also expanding their range to keep things interesting.
Some of the new additions include El Tora crunchy corn taco shells, Asia Green Garden sriracha sauce, World Kitchen garlic naan bread, and Bakers Life spiced fruit buns.
So, whether you’re after international flavours or classic Aussie staples, there’s something for everyone.
Of course, ALDI’s model isn’t for everyone. If you’re loyal to certain big-name brands, or you like the convenience of online shopping and home delivery, you might find ALDI’s offerings a bit limited.
But if you’re open to trying new products and don’t mind bagging your own groceries, the savings can be substantial.
And with a growing range of products, it’s easier than ever to do your full shop in one place.
Read more: Experts call it the ‘best bet’ for shoppers—This supermarket beat big rivals on price
.png){kind=icon}
