Coles launches bold offer just as Woolworths pulls back benefits

Rising grocery costs often push households to search for clever ways to stretch every dollar.

A fresh twist in Australia’s supermarket rivalry now promises savings and perks that could reshape how shoppers fill their trolleys.

Behind the bold offer lies a larger story of competing loyalty schemes—and the surprising changes shaking up our biggest chains.


Coles unveiled a limited‑time incentive that let new customers trial its Coles Plus and Coles Plus Saver subscriptions for free, giving them up to four months of complimentary access when combined with the standard one‑month trial.

A spokesperson explained that the deal enabled shoppers ‘to save up to $97 in monthly fees in addition to bonus Flybuys points and 10 per cent off one shop every month, up to $50 each time’.

Coles Plus normally cost $19 per month and included unlimited free delivery on orders over $50, double Flybuys points, and free fast Click & Collect.


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Coles offers free trials for subscription services. Image source: Pexels/Sergey Meshkov


Furthermore, Coles Plus Saver usually cost $7 per month and offered 10 per cent off one shop a month (up to $50), double Flybuys points, and exclusive member deals.

The sign‑up codes PLUSFREE and SAVERFREE allowed users to access three months of each service without charge, provided they linked a Flybuys number.

Coles reported online sales of $1.1 billion for the quarter to April, marking a 25.7 per cent year‑on‑year rise and accounting for more than 11 per cent of total revenue.

The supermarket’s aggressive promotion followed rival Woolworths withdrawing popular perks from its Delivery Unlimited and Everyday Extra programs, prompting subscribers to threaten cancellations on social media.

Delivery Unlimited, costing $15 per month or $119 a year and similar to Coles Plus, stopped giving double Everyday Rewards points from 1 June.

Everyday Extra ended its monthly 10 per cent discount at BIG W on the same day but kept a 10 per cent discount on one Woolworths shop and double rewards points at Woolworths and BIG W.


Complaints such as ‘This is very quickly becoming not worth the money’ and ‘I will be cancelling mine as of now’ emerged online after the benefits were cut.

Woolworths responded by reducing prices on nearly 400 staples until 2026, yet Coles countered by discounting more than 680 items, although its reductions would only remain locked in for the Autumn season.

In a previous story, we took a closer look at the value of Coles Plus and what it really offers shoppers.

If you’ve been wondering whether the subscription is worth your hard-earned money, this is the perfect read.

Check it out to find out all the details.

Key Takeaways
  • Coles offered up to four months free on its Coles Plus and Coles Plus Saver subscriptions with sign-up codes PLUSFREE and SAVERFREE.
  • Coles Plus included free delivery and double Flybuys points, while Coles Plus Saver provided discounts and member deals.
  • Woolworths cut benefits from its Delivery Unlimited and Everyday Extra subscriptions, causing subscriber backlash on social media.
  • Both supermarkets responded with price cuts on hundreds of items, with Coles’ discounts lasting through Autumn.

With supermarket deals changing so quickly, how do you think these new subscription offers will shape your grocery shopping habits? Let us know your thoughts in the comments.
 
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Well after shopping at Woolies yesterday I really am thinking about dropping their rewards scheme. There are so many products they seem to have dropped plus the out of stock stuff it’s not going to be worth my while. I’m finding Coles is my preferred shop. They seem to work out slightly cheaper than Woolies on what I buy and their variety and stock levels put them way ahead.
 
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Yes woolworths is not doing it for me so trying hard not to shop there. Now my coffee machine has done its dash and I need a new one will be getting one from somewhere else and it will just be a cheap one. I have heard Aldi has a good one plus a good variety of coffee to go with it which is half the battle.
 
A spokesperson explained that the deal enabled shoppers ‘to save up to $97 in monthly fees in addition to bonus Flybuys points and 10 per cent off one shop every month, up to $50 each time’.

WHAT!!

And I thought Costco was a ripoff with their $65 "annual admission fee".
 
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Reactions: deni67 and DLHM
Coles North Brighton and Woollies Middle Brighton used to move all the daily super marked down stock like “last day to sell” items, including fruit & veg, to one specific area so everyone had the opportunity get a great bargain on meat, chicken, salads, (moved to one area of a particular freezer cabinet), and on one special stand at the back of the store for marked down bread, bickies, muffins, cake, lines being deleted, and even bird seed.

But recently, they hv stopped this “move all to one place” and are leaving all the individually marked down daily stock in the aisle shelves or fridges where you cannot see it unless specifically right in front of you.
I say this is unfair. People need and deserve to have the opportunity to buy the marked down goods without having to search every shelf in every aisle throughout the entire store!
Tuesdays used to be very helpful to save money bcz of the new catalogue specials starting on Wednesday.

It was so much simpler, better and fairer for all to put all these end of day mark downs in the one place to give everyone a chance to buy a bargain / especially those on pension who cannot afford to buy meats anymore.
50% off a tray of red meat, sausages, or chicken pieces was a wonderful and welcomed treat.
 

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