Fresh or foul? Coles customers outraged over questionable food on shelves

A trip to the local supermarket can often feel like a treasure hunt, with unexpected deals making the weekly grocery run a little more exciting.

Whether it’s a last-minute ingredient for dinner or an impulsive sweet treat, the temptation of a quick buy is hard to resist.

But sometimes, a seemingly great deal can raise a few questions—leaving some shoppers wondering if their bargain was truly a bargain after all.


Recently, an Australian shopper took to Facebook to express concern over the heavily discounted prawn prices at a Coles store in Logan.

The online images showed Queensland Black Tiger Prawns and Vannamei Prawns sold for as low as $2.13/kg and $1.25/kg, respectively.


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Concerns were raised over expired prawns sold at a discount in a Coles store. Credit: Daria Nipot / iStock


To put this into perspective, these prawns typically cost upwards of $36/kg—a significant difference that raised eyebrows and suspicions about the freshness of the seafood.

For many, seeing such low prices would cause celebration, with visions of seafood feasts dancing in their heads.

However, the original poster was unconvinced, questioning the true quality and safety of prawns sold at such a bargain.


Seafood, and prawns in particular, are not items to take lightly when it comes to freshness.

Unlike some foods that can be consumed past their 'best before' dates without much concern, seafood has strict 'use by' dates for a reason.

Eating prawns that are past their prime is not a risk worth taking, as it could lead to foodborne illnesses—certainly not the kind of surprise anyone wants from their dinner.

In response to the uproar, Coles has reassured customers that their 'quick sale' items are perfectly safe to consume.

As part of their waste minimisation efforts, products nearing their 'best before' dates are marked down to encourage purchase and consumption before they must be discarded.


A Coles spokesperson clarified to Yahoo News that food safety is of utmost importance and that customers should understand the difference between 'use by' and 'best before' dates.

‘[They] determine the shelf life of food products, how long food can be kept before the quality deteriorates or when the item is unsafe to eat,’ the spokesperson said.

The 'use by' date is the deadline for consuming food products for health and safety reasons.

In contrast, the 'best before' date indicates when the quality of the food may begin to deteriorate, but it can still be eaten safely after this date.

It turns out that using 'quick buy' labels on prawns and other seafood is not an uncommon practice at Coles.

So, the next time you spot such an offer, it might be worth considering – but always with a careful eye.


Before you head out for your next grocery run, here are a few tips to ensure you're making safe and savvy choices:

When buying perishable items, especially seafood, always check the ‘use by’ and ‘best before’ dates—‘use by’ indicates safety, while ‘best before’ relates to quality.

Inspect the product closely; prawns should have a firm texture, a mild sea breeze aroma, and a bright, uniform colour.

Don’t hesitate to ask store staff about packaging dates and how long the item has been on sale.

Trust your senses—if something smells off or looks questionable, it’s best to choose another option.

Lastly, be mindful of bargains; while discounts are tempting, a deal that seems too good to be true might come with risks.
Key Takeaways
  • Coles shoppers have expressed concerns over 'expired' prawns being sold at a heavily discounted price at one of its stores.
  • A Facebook post showing extremely low prices on prawns at a Coles in Logan raised questions about the freshness of the seafood.
  • Coles assured consumers that products sold with quick sale labels are safe to eat as part of their waste minimisation strategy.
  • The supermarket emphasised the importance of understanding the difference between 'Use By' and 'Best Before' dates for food safety and quality, with the former indicating a deadline for consumption for health reasons and the latter suggesting when the quality begins to decline but is still safe to consume.
Have you ever encountered a 'quick buy' that made you think twice? Let us know in the comments below.
 
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I often buy those reduced products. Sometimes even fresh ready to heat and eat meals. I check the use by date, of course, and freeze them. Only once it happened that I couldnt scan the product! It was cheap meat I wanted to treat my dog with and was reduced by 90%!! so I asked for help, and the girl noticed that the use by date was the day before. So I was not allowed to take it with me! I think the controls are quite effective and thorough....
 
I often buy those reduced products. Sometimes even fresh ready to heat and eat meals. I check the use by date, of course, and freeze them. Only once it happened that I couldnt scan the product! It was cheap meat I wanted to treat my dog with and was reduced by 90%!! so I asked for help, and the girl noticed that the use by date was the day before. So I was not allowed to take it with me! I think the controls are quite effective and thorough....
I also buy the "reduced" price items such as meat and if not use it that day I freeze it, but use within a couple of days. I think "if I don't buy it someone else will, so why not me get the bargain".

I DO check out the "use by date" first on all produce be it meat or fruit and veggies because we all want our produce to last as long as it can before it sees the BIN. Also, any other product that's reduced I check the "Best Before" and give leniency of a couple of days to weeks depending on what the product is.
 
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I tend not to buy any fresh products on sale at my local Coles. Meat worth $25 with use by today will be discounted by 50 cents. It can sometimes be found the next day discounted by $5. Fresh packaged vegetables like carrots can be found with past use by dates. My local Coles is pretty dodgy
 
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All the cheap fish and seafood comes from Vietnam
Vannemei prawns in particular from Vietnam (Mekong Delta) where human pollution is severe. There are also significant frozen fish & seafood imported from China (sometimes via NZ & labelled product of NZ). All Asian food, seafood and fish (frozen and tinned) is given a very wide berth in my household due to their lack of food hygiene standards throughout the region. Buy Aussie or nothing.
 
I thought they are not suppose to have products on the shelves past their use by date .
The other day , I noticed Aldi had fresh products on the shelf past their use by date , I was in a hurry , otherwise I would have brought it to the attention of a staff member .
 
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I thought they are not suppose to have products on the shelves past their use by date .
The other day , I noticed Aldi had fresh products on the shelf past their use by date , I was in a hurry , otherwise I would have brought it to the attention of a staff member .
We have noticed that Aldi's prepacked fruit often has some"bad" ones in the middle.
 
We regularly purchase meat that has been marked down and then either cook or freeze that day. We never purchase marked down seafood 🍤
 
The best prawns I have bought in the past few months have been fresh Australian prawns from Aldi - cheaper than Coles & Woolworths and fresher. Absolutely beautiful and sweet and firm flesh - not soggy like the others who sell frozen then thawed offerings. Problem is, they seem not to be available inland - my sister can never find them in Griffith Aldi.
 
I buy prawns from a fellow with a brilliant fitted out truck at from $42 -$45 a kilo in Gunnedah. Why would I go to Coles and Woolies. I get about 24 prawns to a kilo, and they are just delicious.
 
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