When a German glassmaker with 145 years of heritage teams up with Australia's second-largest supermarket, you know something special is brewing in the glassware department.
Coles has brought back its popular European crystal glass collection, and this time, there are two enticing new additions that might just complete your home bar setup.
Since 1872, Schott Zwiesel has built a reputation as a pioneer in glass technology, with more than 145 years of history celebrated for unmatched quality and craftsmanship. This isn't your average supermarket promotion—we're talking about genuine German crystal glassware that's trusted by professional restaurants and hotels worldwide.
What makes these glasses special?
The secret lies in something called Tritan crystal technology. Each piece is crafted from the brand's patented Tritan crystal, which substitutes lead with titanium and zirconium, giving the glassware exceptional brilliance, strength and resistance to breakage and scratches, ensuring long-lasting clarity even after frequent dishwasher use.
In simple terms, these glasses will survive your dishwasher and still sparkle like new—something that can't be said for many traditional crystal pieces gathering dust in display cabinets across Australia.
'Schott Zwiesel has a 140-year tradition of glassmaking excellence that is demonstrated by their reputation for the best in crystal glassware'
How the collection works
From Wednesday, Coles customers earn glassware credits when they spend $20 or more in a single transaction. The beauty of this system is its flexibility—you can either use credits alone or combine them with cash to speed up your collecting.
The collection includes the original trio from 2022: red and white wine glasses and champagne flutes, plus two newcomers that address gaps many home entertainers will recognise. The new gin and tonic glasses (40 credits or 20 credits plus $20) and an elegant carafe (48 credits or 24 credits plus $24) round out a comprehensive entertaining set.
Smart collecting strategy
Track credits through your Flybuys app
Bonus credits available on 1,500 products across Coles and Liquorland
Credits can be redeemed until 13 January 2026
Mix and match credit/cash payments to suit your budget
Start with the most expensive pieces (carafe and gin glasses) if buying with credits
The real value proposition
Let's talk numbers, because value matters. The complete collection is valued at $240, and when you break down individual pieces, the pricing actually stacks up well. Those gin and tonic glasses retail for $40 for a pair—if you're earning credits through regular shopping anyway, you're essentially getting quality crystal at wholesale prices.
When Coles launched their previous collectables campaign in 2018, sales rose 5.1 per cent and it's estimated the campaign added over $200 million in sales and $11 million in profits. The lesson? These promotions work because they offer genuine value alongside the thrill of collecting.
Why we love collecting (and why it works so well)
There's real psychology behind why collectables promotions are so successful, especially among our demographic. There is an innate desire in humans to collect things, and given that retailers are aware of the psychology behind our passion for collecting, we can expect to see many more of these types of promotions.
For many of us, there's satisfaction in completing a set, displaying quality items, and having the right glass for every occasion. It's about more than just shopping—it's about creating a home environment that reflects our standards and appreciation for quality.
Value breakdown per piece
- Red/white wine glasses: $36 value (36 credits or 18 credits + $18)
- Champagne flutes: $32 value (32 credits or 16 credits + $16)
- Short tumblers: $22 value (22 credits or 11 credits + $11)
- Large tumblers: $26 value (26 credits or 13 credits + $13)
- Gin & tonic glasses: $40 value (40 credits or 20 credits + $20)
- Carafe: $48 value (48 credits or 24 credits + $24)
Perfect timing for summer entertaining
Coles' timing couldn't be better. With summer approaching and the festive season on the horizon, many of us are planning gatherings with family and friends. Research shows Aussies are eating in rather than dining out as a way of saving money during the continuing cost of living crisis, with one-in-four also choosing to prepare drinks at home.
Having the right glassware elevates any home gathering, whether it's a casual afternoon drink or a special celebration. The new gin and tonic glasses acknowledge what many of us already know—G&Ts have become Australia's unofficial national cocktail, especially during warmer months.
From plastic minis to premium glass
This glassware promotion represents quite an evolution for Coles collectables. Previous campaigns like Little Shop faced strong resistance with many calling for them to be banned as they began appearing discarded in public, even found washed up on beaches, with customer surveys showing the number one concern was the store's plastic output.
The shift to quality glassware that people actually want to use and display shows Coles listening to customer feedback while maintaining the excitement of collecting.
Making the most of your collection
The key to maximising value from this promotion lies in strategic collecting. If you're a regular Coles shopper anyway, those credits will accumulate naturally. The bonus credits on 1,500 products across Coles and Liquorland mean you can accelerate collection during your regular shopping.
Consider starting with the higher-value pieces if you're using the credit-plus-cash option. The carafe and gin glasses offer the best value proposition, and they're pieces many home bars lack.
For those entertaining regularly, having proper glassware makes a genuine difference to the drinking experience. The right glass enhances wine aromas, keeps champagne properly carbonated, and shows guests you've put thought into their comfort.
The promotion runs until 13 January, giving you plenty of time to build your collection gradually or target specific pieces that suit your entertaining style.
What This Means For You
Whether you're starting from scratch or adding to existing glassware, this collaboration between Coles and Schott Zwiesel offers genuine quality at supermarket promotion prices—and that's something worth raising a glass to.
What pieces are you most excited to add to your collection? Have you tried Coles collectables before, and how did you find the experience? Share your thoughts and collection strategies in the comments below.
Original Article
https://honey.nine.com.au/money/col...ew-items/14e00a7d-a8dc-4e53-a02a-b9e8a632662a
Schott Zwiesel & Zwiesel Glas, What is the difference?
Cited text: Since its founding in 1872, Schott AG has built a reputation as a pioneer in glass technology.
Excerpt: Since 1872, Schott Zwiesel has built a reputation as a pioneer in glass technology, with more than 145 years of history celebrated for unmatched quality and craftsmanship
https://cookinglife.eu/pages/how-to/schott-zwiesel-zwiesel-glas-wat-is-het-verschil
Schott Zwiesel Glassware & Drinking Glasses | Sur La Table
Cited text: The Legacy of Schott Zwiesel Schott Zwiesel, a brand with more than 145 years of history, is celebrated for its unmatched quality and craftsmanship in...
Excerpt: Since 1872, Schott Zwiesel has built a reputation as a pioneer in glass technology, with more than 145 years of history celebrated for unmatched quality and craftsmanship
https://www.surlatable.com/products/dining-bar/brands/schott-zwiesel/
Schott Zwiesel Glassware & Drinking Glasses | Sur La Table
Cited text: Each item is crafted from the brand's patented Tritan® crystal, a groundbreaking innovation that substitutes lead with titanium and zirconium. This gi...
Excerpt: Each piece is crafted from the brand's patented Tritan crystal, which substitutes lead with titanium and zirconium, giving the glassware exceptional brilliance, strength and resistance to breakage and scratches, ensuring long-lasting…
https://www.surlatable.com/products/dining-bar/brands/schott-zwiesel/
Coles ditches popular $200 million 'Little Shop' idea
Cited text: Little Shop was so successful when it launched in 2018 sales at Coles sores rose 5.1 per cent and the chain saw its best quarterly performance in thre...
Excerpt: When Coles launched their previous collectables campaign in 2018, sales rose 5.1 per cent and it's estimated the campaign added over $200 million in sales and $11 million in profits
https://au.finance.yahoo.com/news/coles-ditches-popular-little-shop-go-green-232901677.html
Behind The Collectables Craze: Why Consumers Go Gaga For Sets Or Series—B&T
Cited text: “There is an innate desire in humans to collect things and given that retailers are aware of the psychology behind our passion for collecting, we can ...
Excerpt: There is an innate desire in humans to collect things, and given that retailers are aware of the psychology behind our passion for collecting, we can expect to see many more of these types of promotions
https://www.bandt.com.au/behind-collectables-craze-consumers-go-gaga-sets-series/
Coles ditches popular $200 million 'Little Shop' idea
Cited text: Coles has decided to leave it's popular Little Shop promotion in the past as it focuses on a green future (Source: Getty) The extremely popular L...
Excerpt: Research shows Aussies are eating in rather than dining out as a way of saving money during the continuing cost of living crisis, with one-in-four also choosing to prepare drinks at home
https://au.finance.yahoo.com/news/coles-ditches-popular-little-shop-go-green-232901677.html
Coles makes huge change to supermarket collectables
Cited text: The supermarket giant enjoyed widespread success with its collectables campaigns, initially with the Little Shop series which began in 2018 and later ...
Excerpt: Research shows Aussies are eating in rather than dining out as a way of saving money during the continuing cost of living crisis, with one-in-four also choosing to prepare drinks at home
https://au.news.yahoo.com/coles-makes-huge-change-to-supermarket-collectables-231538428.html
Coles makes huge change to supermarket collectables
Cited text: Yet while it brought joy to thousands across Australia, there was also strong resistance to the campaign with many calling for them to be banned as th...
Excerpt: Previous campaigns like Little Shop faced strong resistance with many calling for them to be banned as they began appearing discarded in public, even found washed up on beaches, with customer surveys showing the number one concern was the…
https://au.news.yahoo.com/coles-makes-huge-change-to-supermarket-collectables-231538428.html
Coles makes huge change to supermarket collectables
Cited text: Coles has committed to a pact with other businesses to significantly reduce plastic waste in the coming years.
Excerpt: Previous campaigns like Little Shop faced strong resistance with many calling for them to be banned as they began appearing discarded in public, even found washed up on beaches, with customer surveys showing the number one concern was the…
https://au.news.yahoo.com/coles-makes-huge-change-to-supermarket-collectables-231538428.html
Seniors Discount Club
Latest Articles
-
-
This 30kg 'monster' in house roof shows why every Australian home needs urgent protection
- Started by Gian T
- Replies: 0
-
Everyone’s talking about this Kmart hat—but is it worth the $6 price tag?
- Started by Maan
- Replies: 0
-
Startling scene shows magpie swooping behaviour reaching alarming levels this season
- Started by Gian T
- Replies: 0
-
.png){kind=icon}
