Kmart shoppers rush to grab trending $29 gadget

If you’ve ever found yourself reminiscing about the good old days of chunky digital cameras, low-res selfies, and the thrill of waiting to see how your photos turned out, you’re not alone!

Kmart has just sent a wave of nostalgia crashing over Aussie shoppers with the release of their latest must-have gadget for $29. And let’s just say, it’s got everyone talking (and racing to stores).


It seems everything old is new again, and the early 2000s are having a serious moment.

From butterfly clips to baggy jeans, Y2K style is back in a big way—and now, so are the digital cameras that captured all those iconic memories.


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A nostalgic mini keychain-sized digital camera was launched by Kmart Australia for $29, inspired by early 2000s models and quickly gaining popularity. Credit: Kmart


But this isn’t just any camera. Kmart’s new offering is a pint-sized, keychain-ready version that’s as cute as it is functional.

Despite the fact that most of us have a high-powered camera in our pockets these days (thanks, smartphones!), there’s something undeniably charming about a standalone digital camera.

Maybe it’s the tactile feel, the anticipation of uploading your snaps, or just the joy of a dedicated gadget that isn’t also your phone, email, and everything else.


Kmart’s popular social media video, which showcases the camera’s tiny size and surprisingly good photo quality, has already garnered over 400,000 views and 20,000 likes in less than a day.

The camera is small enough to clip onto your keys or bag (measuring just 4.24cm by 2.92cm), but don’t let its size fool you—it’s a real, working digital camera with a 2.43cm display, built-in flash, and even video recording capabilities.

For $29, you get a compact digital camera with a 32GB memory card, USB cable, keychain, lanyard, built-in flash, and six fun photo filters.

The product description suggests it’s ideal for travel, vlogging, or spontaneous everyday snapshots.

And with its retro look and feel, it’s no wonder shoppers are snapping them up for themselves—and their grandkids!

It’s a great way to introduce younger family members to the magic of digital photography, without the distractions of a smartphone.


Some might wonder, 'Why bother with a digital camera when we all have phones?' The answer, according to hundreds of excited commenters, is simple: nostalgia.

There’s a certain magic in using a device that’s just for photos, and for many, it brings back fond memories of family holidays, school trips, and those first awkward selfies.

One shopper summed it up perfectly: 'Digital cameras are making a short comeback with the youth, just like bad fashion.' Another added, 'I bought it when it just landed—I love it! Can’t stop using it.'

And it’s not just the over-60s feeling the pull of nostalgia. eBay Australia recently reported a 48 per cent surge in searches for digital cameras, especially those inspired by the 2000s. It seems everyone wants a piece of the past!

For those new to digital cameras, transferring photos is a breeze. You can pop the included SD card into your laptop or use the USB cable to move your snaps.

Want to print them out? Just take the memory card to a photo printing machine—like the ones you’ll find in-store at Kmart.


And yes, the camera can record videos too! So whether you’re capturing a family BBQ, a grandchild’s school play, or just a walk in the park, you’ll have memories to look back on for years to come.

Whether you’re looking for a fun, affordable gadget for yourself, a unique gift for a grandchild, or just a way to relive the glory days of digital photography, Kmart’s mini camera ticks all the boxes.

It’s practical, playful, and packed with features—without breaking the bank.


Credit: TikTok

Key Takeaways

  • Kmart Australia has launched a nostalgic mini keychain-sized digital camera for $29, inspired by early 2000s models, which has quickly attracted a huge following among shoppers.
  • The camera, despite its tiny size, is fully functional for both photos and videos and comes with a 32GB memory card, USB charging cable, keychain, and built-in flash with six filter options.
  • Excited Aussie shoppers have raved about the camera’s cuteness and decent photo quality, helping a TikTok video about the gadget go viral with over 400,000 views in under a day.
  • The popularity of the mini camera is driven largely by nostalgia and Y2K trends, with a recent surge in demand for digital cameras reflected by a 48% increase in eBay Australia searches for retro models in the past year.
Have you picked up one of these mini cameras? Are you tempted to relive your digital camera days, or do you prefer sticking with your smartphone? Share your thoughts, stories, and best retro camera memories in the comments below.

Read more: 'The quality is very bad, and I like that’: Kmart’s latest release has fans reminiscing
 

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