Aussie brand sells sugar-free lollies every 2.5 seconds as demand surges nationwide
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If you’ve strolled through the aisles of Woolworths or Chemist Warehouse lately, you might have noticed a particular sweet treat flying off the shelves faster than you can say 'guilt-free indulgence.'
In fact, one Australian brand is selling a lollipop every 2.5 seconds—yes, you read that right!
So, what’s behind this sugar rush, and why are Aussies of all ages snapping them up? Let’s unwrap the story behind their runaway success.
Funday Natural Sweets is the brainchild of Daniel Kitay, a self-confessed lolly lover who, after cutting out sugary treats and shedding 25kg, realised that life without lollies just wasn’t as sweet.
But instead of giving in to temptation, Daniel set out to reinvent the classic confectionery experience—minus the sugar crash and guilt.
For four years, Funday focused on reinventing gummy classics, offering 'better for you' versions of Party Mix, Peaches and Cream, and Sour Cola Bottles.
But earlier this year, they took a bold leap into the world of lollipops, launching a range with no added sugar, natural flavours, and sweeteners.
The result is a lolly that tastes just as good as the ones you remember from childhood, but without the sugar overload.
Since their launch, Funday’s lollipops have been selling at a jaw-dropping rate—one every 2.5 seconds, which adds up to a whopping 35,000 pops a day!
The secret is that Aussies are increasingly looking for treats that don’t compromise on taste but are kinder to their waistlines and teeth.
Daniel Kitay explains, 'More and more Aussies are looking for treats and lollies they can feel good about, but they still want the fun and flavour—just without all the artificial ingredients and high sugar.'
And he’s right: a traditional 12-gram lollipop can pack in over 10 grams of sugar. Funday’s version?
Zero added sugar, thanks to clever use of real food ingredients like tapioca starch, chicory root fibre, and a touch of all-natural stevia leaf.
Funday’s lollipops come in a range of nostalgic and mouth-watering flavours: pineapple, strawberry and cream, cola, and sour apple.
These aren’t just for kids—adults are loving them too, especially those who want to enjoy a treat without the sugar spike.
The response has been so overwhelming that some customers are struggling to find them in stores, with shelves often cleared out as soon as they’re restocked.
'It’s the exact type of response we want when we launch a product,' Daniel says. 'It clearly means we’re talking to what the customer wants.'
Since its humble beginnings just four years ago, Funday has expanded into over 7,000 stores across Australia, including major supermarkets, chemists, petrol stations, and independent grocers.
The brand has also made its mark overseas, launching in New Zealand, Singapore, the Middle East, and even on Amazon in the US.
What’s the secret to their rapid growth? Daniel credits Funday’s 'big business mentality' combined with the agility of a start-up.
'What separates us from multinationals is our smaller size and ability to respond to market demands way faster than anyone else. It’s our secret weapon.'
It’s not just about sales—Funday has become a part of people’s lives. Fans have sent in wedding invitations, thank you cards, and even holiday greetings, all expressing their love for the brand’s guilt-free goodies.
It’s clear that Funday isn’t just selling lollies—they’re helping Aussies rediscover the joy of a sweet treat, no matter their age.
While Daniel is keeping future plans under wraps, he hints that the next 12 months will bring 'revolutionary' new products that build on the success of the iconic lolly.
For our Seniors Discount Club members, Funday’s lollies are a game-changer. Whether you’re watching your sugar intake, managing diabetes, or just want to indulge without the guilt, these treats offer a nostalgic taste of childhood with a modern, health-conscious twist.
Plus, they’re perfect for sharing with the grandkids—no need to worry about sugar highs (or the inevitable crash!).
Have you tried Funday’s lollipops or gummies? What’s your favourite flavour, and how do they compare to the lollies you remember from years gone by? Do you think more brands should offer 'better for you' versions of classic treats? Share your thoughts and sweet memories in the comments below.
Read more: Sweet Tooth, Bitter Truth: The High Cost of Free Sugars in Our Golden Years
In fact, one Australian brand is selling a lollipop every 2.5 seconds—yes, you read that right!
So, what’s behind this sugar rush, and why are Aussies of all ages snapping them up? Let’s unwrap the story behind their runaway success.
Funday Natural Sweets is the brainchild of Daniel Kitay, a self-confessed lolly lover who, after cutting out sugary treats and shedding 25kg, realised that life without lollies just wasn’t as sweet.
But instead of giving in to temptation, Daniel set out to reinvent the classic confectionery experience—minus the sugar crash and guilt.
Sugar-free lollipops made with natural ingredients were launched by Funday Natural Sweets and sold every 2.5 seconds across Australia. Credit: Woolworths
For four years, Funday focused on reinventing gummy classics, offering 'better for you' versions of Party Mix, Peaches and Cream, and Sour Cola Bottles.
But earlier this year, they took a bold leap into the world of lollipops, launching a range with no added sugar, natural flavours, and sweeteners.
The result is a lolly that tastes just as good as the ones you remember from childhood, but without the sugar overload.
Since their launch, Funday’s lollipops have been selling at a jaw-dropping rate—one every 2.5 seconds, which adds up to a whopping 35,000 pops a day!
The secret is that Aussies are increasingly looking for treats that don’t compromise on taste but are kinder to their waistlines and teeth.
Daniel Kitay explains, 'More and more Aussies are looking for treats and lollies they can feel good about, but they still want the fun and flavour—just without all the artificial ingredients and high sugar.'
And he’s right: a traditional 12-gram lollipop can pack in over 10 grams of sugar. Funday’s version?
Zero added sugar, thanks to clever use of real food ingredients like tapioca starch, chicory root fibre, and a touch of all-natural stevia leaf.
Funday’s lollipops come in a range of nostalgic and mouth-watering flavours: pineapple, strawberry and cream, cola, and sour apple.
These aren’t just for kids—adults are loving them too, especially those who want to enjoy a treat without the sugar spike.
The response has been so overwhelming that some customers are struggling to find them in stores, with shelves often cleared out as soon as they’re restocked.
'It’s the exact type of response we want when we launch a product,' Daniel says. 'It clearly means we’re talking to what the customer wants.'
Since its humble beginnings just four years ago, Funday has expanded into over 7,000 stores across Australia, including major supermarkets, chemists, petrol stations, and independent grocers.
The brand has also made its mark overseas, launching in New Zealand, Singapore, the Middle East, and even on Amazon in the US.
'What separates us from multinationals is our smaller size and ability to respond to market demands way faster than anyone else. It’s our secret weapon.'
It’s not just about sales—Funday has become a part of people’s lives. Fans have sent in wedding invitations, thank you cards, and even holiday greetings, all expressing their love for the brand’s guilt-free goodies.
It’s clear that Funday isn’t just selling lollies—they’re helping Aussies rediscover the joy of a sweet treat, no matter their age.
While Daniel is keeping future plans under wraps, he hints that the next 12 months will bring 'revolutionary' new products that build on the success of the iconic lolly.
For our Seniors Discount Club members, Funday’s lollies are a game-changer. Whether you’re watching your sugar intake, managing diabetes, or just want to indulge without the guilt, these treats offer a nostalgic taste of childhood with a modern, health-conscious twist.
Plus, they’re perfect for sharing with the grandkids—no need to worry about sugar highs (or the inevitable crash!).
Read more: Sweet Tooth, Bitter Truth: The High Cost of Free Sugars in Our Golden Years
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and sucking a lollipop every now and again.
I’m glad you got it
