Third major price hike drives customers away, time to switch providers

If you’re a Telstra customer, you might want to brace yourself before opening your next bill.

Australia’s largest telco has just announced yet another round of price hikes—its third since August last year—leaving many loyal customers fuming and threatening to jump ship.

With the cost of living already biting hard, is it time to reconsider your phone and internet provider?


From 1 July, most of Telstra’s postpaid mobile, mobile data, and home and small business internet plans will increase by $3 to $5 per month.

Here’s a quick look at some of the new prices:
  • Mobile Bundle 25GB: $52 → $57
  • Basic Plan 50GB: $65 → $70
  • Essential Plan 180GB: $75 → $80
  • Data Bundle 10GB: $10 → $15
  • Small Plan 30GB: $25 → $30
  • Medium Plan 100GB: $58 → $65 (with a data increase from 75GB)
  • Basic Internet Plan 25 speed: $89 → $93
  • Essential Internet Plan 50 speed: $105 → $109
  • Premium Internet Plan 100 speed: $110 → $113

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Another round of Telstra price hikes has been announced, with mobile and internet plans set to rise by $3 to $5 a month from July 1—prompting threats to leave from customers. Credit: Facebook


There are a few silver linings: the Premium 100/40 speed Small Business internet tier will drop from $140 to $125, and the Ultimate (250 speed) and Ultrafast (1000 speed) plans will also see small reductions.

Starter mobile, starter NBN, premium mobile plans, pre-paid mobile, home phone, satellite, and 5G home internet plans will remain unchanged.

Telstra says the extra money will improve its mobile network, boost reliability and security, and respond to the ever-increasing demand for data as more Aussies connect smart devices at home.


The company’s group executive, Brad Whitcomb, announced an $800 million investment over the next four years to 'extend our leadership and deliver customers the most advanced, resilient and reliable mobile network in the country.'

They’re also promising new features, like satellite-to-mobile messaging, allowing customers to send and receive texts from almost anywhere in Australia—even in remote areas with no mobile coverage.

Plus, Telstra says it’s ramping up 24/7 network monitoring to help protect against scams and offering 4G backup to keep customers connected during outages.

Despite Telstra’s assurances, many long-time customers are clearly frustrated, with social media flooded by complaints.

One user, a customer for over 25 years, announced they were leaving, saying Telstra had done nothing to justify the price hikes and that as a pensioner, they couldn’t keep up.

Another described the situation as 'typical Telstra,' criticising the company for charging more without improving service despite five years of rising costs.


A third added sarcastically that it felt like only yesterday that prices had gone up again, highlighting the frequency of the increases.

It’s not just Telstra, either. Optus recently announced its own price increases of $2 to $6 per month for mobile plans, effective 4 June.

It seems the whole industry is feeling the pinch—and passing it on to us.

If you’re feeling the financial pressure, you’re not alone—many Australians, particularly those on fixed incomes or pensions, are actively looking for ways to cut back.

One of the most effective steps is to compare providers, as smaller telcos like Aldi Mobile, Amaysim, Boost, and Aussie Broadband often use the same networks as the major companies but offer better value.

Websites like WhistleOut and Finder can help you find the best deals in your area.


It’s also worth checking if your current provider offers loyalty discounts—sometimes, just the threat of leaving is enough to unlock a better deal.

Reviewing your usage can help; if you’re paying for more data or speed than you need, a cheaper plan might suit you better.

Bundling your mobile and internet services could lead to savings, and before switching, always check for hidden fees or contract conditions to avoid unexpected costs.

Telstra does have the widest coverage in Australia, which is a big plus if you live in a rural or remote area.

Their customer service and network reliability are often rated highly, and the new investments could mean better service in the future.

But for many, the constant price hikes are just too much to swallow.


In other news, Telstra's price increase for mobile plans affected prepaid customers since 27 August 2024 and postpaid customers since 22 October 2024.

Monthly fees rose by $2 to $4 across different plan levels. Premium plans increased from $95 to $99 per month, basic plans from $62 to $65, essential plans from $72 to $75, and bundle plans from $50 to $52. You can read more about it here.
Key Takeaways

  • Telstra customers are threatening to leave after the company announced another round of price hikes, with most mobile and internet plans increasing by $3 to $5 a month from July 1.
  • Many long-term customers voiced their frustration online, saying they’ve seen repeated price rises without any noticeable improvement to service or value.
  • Telstra says the price increases will allow them to invest $800 million more in their mobile network over the next four years and promise faster speeds, better security, and new features like satellite-to-mobile messaging.
  • Not all plans are affected—prepaid mobile, home phone, satellite, 5G home internet and some entry-level and premium plans will stay the same or even drop in price, with some small business and high-speed tiers seeing slight reductions.
Are you a Telstra customer? Have you already switched providers, or are you planning to? How do you feel about the rising costs of phone and internet services in Australia? Share your experiences and tips in the comments below—your advice could help a fellow member save money!
 
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Which is exactly what they want everyone to do... RESIST!
If you change carriers you will keep your same phone number, the carriers have no say over your phone number it is allotted to your address from the telephone exchange which the various carriers have no way of cancellation your phone number you are the only person that can do this.
 
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Telstra suck! The only reason I’m staying with them is it’s just too hard to change my phone number on all the places I’m signed up to.
Good morning. I don’t know if you are aware. You can keep your old phone number if you change Telcos. It just as simple as asking the new telco to move your old number over to them.
 
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On another note.
A friend had been trying to tell Telstra to stop billing her fathers account on account he has been dead for 18 months despite friend sending death cert to Telstra. Money grabbing #$%%@#s
I hope they haven’t somehow been getting money from any account this person’s family may still have in his name. My sister had the same problem when her son died tragically. Telstra wanted his usual payment. In the end she just told them they could go and get it from him, because it was not her account and she would not be paying it.
 
Remember, threatening to jump ship makes them profit more from your funds. Don't threaten them, jump. If it happens enough, they will have to look at their actions.
 
Despite my strong believe that telecommunications is a 'natural monopoly' (i.e. the only efficient way of providing it is through one provider) and therefore should be a GOVERNMENT instrument, we totally gave up on Telstra after 3 issues:
Firstly: the inability or refusal of Telstra to block nuisance and scam callers on a 'silent number' landline - virtually the only calls we ever got were from scammers!
Secondly: we were duped by the NBN hype, but lived in Sunlands at the time, so the only NBN we could receive was wi-fi - which was unreliable and often very slow. We understood we could not get the NBN unless we had a landline, so when we unplugged the landline we still had to pay for it to get the NBN. Then the tower went down for '24 hours' (or so we were advised in advance) and two G weeks later I called Telstra as we still had no NBN. Nor any mobile notification as to that it would be down for so long, or when it would be available. I was given some vague explanation regarding major repairs to the tower, no apology for not keeping me informed... I had a small laptop which I used for travelling, which accessed the internet via a 3G 'dongle' (I think they're called mobile modems or hotspots or something now", which I found I could plug into my home desktop - and usually get much faster internet speeds than with the NBN in any case! So I cancelled my landline and NBN plan. Telstra tried to charge me a cancellation fee, but as they had breached the contract - failed to provide a reliable service - I convinced them otherwise.
Finally: our mobile phones were on a pay-as-you go contract. Allen uses his phone to take and receive calls - and sometimes access messagebank. He doesn't even use text messaging. So he was on a cheap no-data (or minimal data) contact, which had expired to a pay-as-you-go system. Then they decided to increase the amount of data that he never used, and more than double his monthly payments.

We tried Optus, but it's range is/was too limited for travelling around Australia. We're now with Aldi - cheaper than Telstra, even though it uses the Telstra network and has a range nearly as good as the Telstra network. If you're travelling, and frustrated with your mobile carrier's coverage, you can google the range of the various carriers as well as their prices.
 
The rise for infer structure is rubbish that should be provided regardless as it’s certainly not now it needs to improve radically we pay for the service but are not receiving it end of story
 
Telstra lost my business many years ago. I briefly tried Optus which was just as bad. I landed on Vodafone and have been very happy with their service ever since. I buy a mobile phone outright then I pay Vodafone as the service carrier. To give you an example of costs, in 2014, I paid $48.99 per month for the mobile phone service. In 2021, I paid $40.00 per month. My most recent bill in 2025 was for $48.99, the same as in 2014. Their coverage is fine and their service is excellent. Over the years, the data allowance increased. If you are looking for a change, maybe check out Vodafone.
 
My wife and I are both on Telstra prepaid plans that only cost us $39 pm. (Originally $30 then $35 then another sneaky $4 increase). The only reason for us sticking with Telstra is that we often travel interstate and into remote areas and T has given us better reception in these areas. Prepaid seems to be the deal breaker with large savings on postpaid.
 
After much research I found Kogan pre paid (it’s Vodafone) the cheapest option by far. All their plans are under $200 for the WHOLE year with varying amounts of data depending on how much you need.
I haven’t had any problems with them at all and have been with them for years now.
It’s easy to connect and you get a free sim if you need it or you can keep your own number. Why pay exorbitant fees for internet when you don’t need to?
 
Telstra suck! The only reason I’m staying with them is it’s just too hard to change my phone number on all the places I’m signed up to.
I was with Telstra and changed to Optus , Telstra was unhappy when I asked them to transfer my phone number to Optus . So keep your number , transfer to another carrier and No need to inform those you are signed up with .
 
On another note.
A friend had been trying to tell Telstra to stop billing her fathers account on account he has been dead for 18 months despite friend sending death cert to Telstra. Money grabbing #$%%@#s
Tell them to get a Solicitor to draft a letter to Telstra
 
I have been with Telstra ever since I have had a landline phone now a mobile and the internet. The thing is where I live all the phone lines etc are owned by Telstra. I have heard so many people who are with other providers having trouble when something goes wrong getting their problem fixed. The providers argue who is at fault, so it takes longer to get their phones lines fixed.
 
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Remember, threatening to jump ship makes them profit more from your funds. Don't threaten them, jump. If it happens enough, they will have to look at their actions.
A friend was having major problems with Telstra service in his Sydney city apartment. Over a few months, he explained the problems to several operatives on the phone - nothing happened. He then called and asked for the section where he could cancel his account. After that, his problems were fixed within days.
 
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I’m not a Telstra customer, and haven’t been for more than a decade. I’m with TPG and highly recommend them. They are fast becoming the biggest phone and internet provider, and will undoubtedly push Telstra into oblivion. If you are not living in a remote area, there is absolutely no reason to stay with Telstra, unless you’re a shareholder 😂
 

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