The Shocking Reason This Young Man's Death Could Have Been Prevented – Don't Ignore the Deadly Cost of Prescription Hikes!

In a world where we expect medical advancements to protect us, the tragic story of Cole Schmidtknecht, a 22-year-old from Appleton, Wisconsin, serves as a stark reminder of how the healthcare system can fail its patients. Cole's untimely death has sparked outrage and sorrow, highlighting the dire consequences of sudden prescription cost hikes that can turn a manageable condition into a death sentence.


Cole had been living with chronic asthma since childhood, a condition that many Australians can relate to, given that asthma affects around 2.7 million of us. For Cole, his asthma was a life-long battle, one that he had been able to keep under control with the help of a prescribed inhaler. However, on January 10, 2024, when he went to collect his prescription from a Walgreens pharmacy, he was confronted with a devastating reality: the price of his inhaler had skyrocketed from US$66 (A$106) to an exorbitant US$540 (A$872).


compressed-pexels-young boy with inhaler.jpeg
Cole Schmidtknecht dealt with severe asthma since he was a kid, which needed a specific inhaler. Image Credit: Pexels/cottonbro studio


The reason for this price surge? A policy change by OptumRX, a pharmacy benefit manager, which led to Walgreens refusing to cover Cole's usual prescription under insurance. This left Cole in a dire situation, unable to afford the medication that he desperately needed. For five days, he struggled to breathe, relying on an emergency inhaler that was not designed for daily use.


The situation took a turn for the worse on January 15, 2024, when Cole suffered a fatal asthma attack. Despite the efforts of emergency responders, he was found unconscious and blue, and later pronounced dead. His family, faced with an unimaginable loss, made the heartbreaking decision to remove life support on January 21.

Now, Cole's family is seeking justice, launching a lawsuit against OptumRX, Walgreens, and Walgreens Boots Alliance for negligence and wrongful death. The lawsuit alleges that Cole was given no warning about the insurance coverage change, which is a violation of Wisconsin state law that requires a 30-day notice. Furthermore, it claims that the pharmacist failed to contact Cole's physician about alternative treatments or provide affordable options for his inhaler.

This case is not an isolated incident. It comes on the heels of a damning report revealing that UnitedHealth Group, the parent company of OptumRX, has been overcharging some cancer patients by over 1,000 percent for life-saving drugs. The Federal Trade Commission's findings have exposed a pattern of price gouging by the biggest pharmacy benefit managers, including OptumRx, Cigna's Express Scripts, and CVS Caremark Rx, which have collectively pocketed an extra US$7.3 billion (A$11.7 billion) over five years.


The story of Cole Schmidtknecht is a harrowing example of how the cost of prescription medication can have fatal consequences. It's a wake-up call for all of us to be vigilant about the medications we rely on and to advocate for fair pricing and transparency within the healthcare system.

For our senior community, this issue hits close to home. Many of us are on fixed incomes and rely on prescription medications for our well-being. It's crucial to stay informed about changes to insurance policies and to speak up if you notice a sudden increase in the cost of your medications. Always consult with your doctor or pharmacist about alternative options if the price of your prescription becomes unaffordable.

Cole's story is a tragic reminder that no one should have to choose between their health and their finances. As a community, we must support each other and push for a healthcare system that prioritises patients over profits. Let's honour Cole's memory by advocating for change and ensuring that no other family has to endure such a preventable loss.

Key Takeaways

  • A young man named Cole Schmidtknecht died from a fatal asthma attack after being denied his life-saving inhaler due to a price hike.
  • The price of Cole's inhaler at a Walgreens pharmacy in Appleton, Wisconsin, went from US$66 (A$106) to US$540 (A$872), a significant increase.
  • Cole Schmidtknecht's family is launching a lawsuit against OptumRX, Walgreens, and Walgreens Boots Alliance, claiming negligence and wrongful death.
  • The Federal Trade Commission found that UnitedHealth Group, along with other pharmacy benefit managers, overcharged patients for prescription drugs, with UnitedHealth's net income rising despite controversy and tragedy.
We invite you to share your thoughts and experiences with prescription costs in the comments below. Have you or someone you know been affected by similar issues? How did you handle the situation? Your stories and insights can help others navigate these challenging circumstances and could contribute to a broader conversation about healthcare reform.
 

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How sad 😔 we really don't know how good we have it here, yet people still whinge they want more.

My 20 year old daughter is a severe asthmatic and on a lot of medication, including injections while she is at Uni. I pay for all her meds around $400 amonth.

She would be in hospital if she just missed one of these
 
That’s why we call Australia the lucky country. I would have hoped he would have asked his family to act on his behalf before he died. They are there now for the spoils
 
My son is asthmatic, as well as having another medical issue, I cannot even start to understand or comprehend how devastated this young mans family would be!!! way too young and the price is absolutely bloody ridiculous! yes, we complain about a lot of things here in Australia, but really shouldn't.
 
My son is asthmatic, as well as having another medical issue, I cannot even start to understand or comprehend how devastated this young mans family would be!!! way too young and the price is absolutely bloody ridiculous! yes, we complain about a lot of things here in Australia, but really shouldn't.
I have 2 sons and two daughters that are asthmatics no 1 no 2 no 3 and no 13 . No 13 is the worst, she is on the maximum medication and under a lung doctor.

She is also on an injection Dupixon which has severe side affects for her. Chronic body ache and headaches but at least it keeps her out of hospital and off prednisone
 
I have 2 sons and two daughters that are asthmatics no 1 no 2 no 3 and no 13 . No 13 is the worst, she is on the maximum medication and under a lung doctor.

She is also on an injection Dupixon which has severe side affects for her. Chronic body ache and headaches but at least it keeps her out of hospital and off prednisone
Sorry to hear, its a real worry for a Mother. Sincerely hope you all have better days. 🙌
 
Why on earth didn't his family get him admitted to hospital for treatment rather than let him struggle for 5 days before he had his fatal attack at home?
 
Why on earth didn't his family get him admitted to hospital for treatment rather than let him struggle for 5 days before he had his fatal attack at home?
they may not have had a choice.. they do things differently over there and you must consider that Trump believes that people, no matter what age, who has any disability including asthma and cancer SHOULD BE PUT DOWN like an animal. He even tried to get his nephew to have new baby killed "and get a new one" when bub was born.
 
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Reactions: DLHM
Our pharmaceuticals are subsidised, thank goodness, so no PBS script should cost more than about $30 / $7.70 for health care card holders. We do not have to watch our insurance, as stated in the article, as the only drugs covered by our private health funds are non-PBS items. Most drugs for chronic conditions are on the PBS.
 
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they may not have had a choice.. they do things differently over there and you must consider that Trump believes that people, no matter what age, who has any disability including asthma and cancer SHOULD BE PUT DOWN like an animal. He even tried to get his nephew to have new baby killed "and get a new one" when bub was born.
You have seen or can show proof of this?
 
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Why on earth didn't his family get him admitted to hospital for treatment rather than let him struggle for 5 days before he had his fatal attack at home?
I was thinking the same thing. As soon as I see the meds are not helping my daughter off to hospital we go. Last year she had 8 admissions
 
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Reactions: deni67
they may not have had a choice.. they do things differently over there and you must consider that Trump believes that people, no matter what age, who has any disability including asthma and cancer SHOULD BE PUT DOWN like an animal. He even tried to get his nephew to have new baby killed "and get a new one" when bub was born.
Where did you hear that Trump said that
 
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You have seen or can show proof of this?
read the books by his niece and nephew, Ted and Mary. The detail would make you not only sick but angry. Start with "the TRUMP FAMILY AND HOW WE GO THIS WAY" and Mary is a Professor of Psychiatry.
 
The great American health system in action - disgusting!
And they voted for an idiot to run their country??!!!! The health care system there is shot to pieces (I could use stronger language but kept it down!). If you cannot afford private health cover you just have to go without over there.
they may not have had a choice.. they do things differently over there and you must consider that Trump believes that people, no matter what age, who has any disability including asthma and cancer SHOULD BE PUT DOWN like an animal. He even tried to get his nephew to have new baby killed "and get a new one" when bub was born.
My heart goes out to the parents and family of this young man.

A couple of my medicines for blood thinning and control of my atrial fibrillation after my stroke both went up this year but only by a few dollars. Previously only $7.70 each at pensioner prices. At my next visit to my doctor and then later this year to my cardiologist and I will be asking if there are any alternative medicines equally as effective as the ones I use now. If nothing equally as effective I will continue paying the higher price to keep me alive.
 
read the books by his niece and nephew, Ted and Mary. The detail would make you not only sick but angry. Start with "the TRUMP FAMILY AND HOW WE GO THIS WAY" and Mary is a Professor of Psychiatry.
I have read a book by her (not sure if it has the same title because I bought it during his first term in office). Yes the things I read made me think then the term “Money talks” must be so true. She describes his mentality absolutely to the point of insanity. We definitely live in ‘the lucky country’ - let’s hope it stays that way for a long time to come.
 
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I have read a book by her (not sure if it has the same title because I bought it during his first term in office). Yes the things I read made me think then the term “Money talks” must be so true. She describes his mentality absolutely to the point of insanity. We definitely live in ‘the lucky country’ - let’s hope it stays that way for a long time to come.
try the 2 books written this year. They are even worse. I've even just read on the news that basically Trump has bought a Taiwan business worth BILLIONS as insurance. Heaven help this world.
 
try the 2 books written this year. They are even worse. I've even just read on the news that basically Trump has bought a Taiwan business worth BILLIONS as insurance. Heaven help this world.
I’m interested - what are the titles & names of authors of these two new books, please? Might be interested in getting one or both.
 
they may not have had a choice.. they do things differently over there and you must consider that Trump believes that people, no matter what age, who has any disability including asthma and cancer SHOULD BE PUT DOWN like an animal. He even tried to get his nephew to have new baby killed "and get a new one" when bub was born.
Shame Trump wasn't miscarried.........
 

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