Federal court decision reveals truth as favourite Aussie fashion brand faces collapse

The Australian fashion industry is experiencing major changes as a well-known brand struggles financially.

With numerous stores and a large workforce affected, the situation highlights the ongoing uncertainty in the retail sector.

Many are now questioning what this means for the future of fashion retail in the country.


Ally Fashion, a household name since its inception in 2001, has been a go-to destination for women seeking to express their individuality through style.

The brand's commitment to releasing over 50 new styles each week has made it a hub for fashion-forward Australians who dare to push the boundaries of conventional trends.

However, the recent wind-up order from the Federal Court due to insolvency issues has sent shockwaves through the industry.


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Due to insolvency, the Federal Court shuts down major Australian fashion brand Ally Fashion. Credit: Facebook


The court's decision marks the end of an era for a brand that has been a staple in the wardrobes of many Australians for over two decades.

Jeff Marsden and Duncan Clubb from BDO Sydney oversee the liquidation of Ally Fashion.

This development is a significant blow to employees who face an uncertain future and loyal customers who have cherished the brand's unique offerings.


The collapse of Ally Fashion is part of a larger narrative affecting the Australian retail industry.

With the cost-of-living pressures and inflation hitting hard, businesses are struggling to stay afloat amidst a challenging economic climate.

Consumers are tightening their belts, leading to a decline in non-essential spending and an increase in insolvencies and administrations across various sectors.

This trend was previously highlighted by the plight of Mosaic Brands, the fashion empire behind popular labels such as Autograph, Noni B, Katies, Millers, and Rivers.

The company's entry into voluntary administration on 28 October was a precursor to closing all 80 Katies stores, with additional closures expected across Millers, Rivers, and Noni B.


The fallout resulted in the loss of approximately 480 jobs, underscoring the harsh realities of the current retail environment.

As we witness the transformation of the Australian retail landscape, it's essential to consider the broader implications.

The fashion industry is not just about clothing; it's about the livelihoods of thousands of workers, our shopping districts' vibrancy, and our society's cultural fabric.

This may be a familiar story for our readers over 60, who have seen many brands come and go.

Yet, it's always disheartening to see a beloved brand disappear. It's a reminder of the importance of supporting local businesses and being mindful of where we spend our money.


In other news, Mosaic Brands, the parent company of several popular Australian fashion labels, has entered voluntary administration.

FTI Consulting and KPMG will oversee the restructuring process. You can read more about it here.


Credit: YouTube

Key Takeaways
  • A major Australian fashion brand, Ally Fashion, with over 150 stores, has collapsed following a wind-up order from the Federal Court due to insolvency issues.
  • The brand's collapse is expected to impact more than 1,000 employees across New South Wales, Victoria, Queensland, South Australia, and the Northern Territory.
  • Liquidators Jeff Marsden and Duncan Clubb from BDO Sydney have been appointed to manage the affairs of Ally Fashion.
  • The Australian retail industry faces challenges with the current economic climate as consumer behaviour shifts and cost-of-living pressures lead to a rise in business insolvencies.
Have you shopped at their stores or have a favourite piece from their collection? How do you feel about the changing face of Australian retail? Your insights are valuable, and we look forward to hearing from you in the comments below.
 

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Sadly inevitable when too many people supported the cheap crap like Temu, Shein & now what are we left with?
I don't care about fashion but do care that so many Aussies are without jobs now as a result & the system (Centrelink, medical services, etc) cant support the huge numbers of recipients & those going without already! It's so sad to see the decline from what we once had & lost
 
Wow there were Millers, Rockmans, W.Lane and Katies in 1 of our shopping centres and Rivers, Millers and Rockmans in our other shopping centre. All but Millers is now out of the both shopping centres. This will make it feel a bit empty until they find other retailers to take their spaces
There is a sucker born every day...... waiting for someone to fleece them....
 
I am not surprised ..Fashion is the least of my worries people are struggling to put
Food on the Table and keep up with hefty bills so where has the everyday worker
Got the money to buy the latest fashion.. it’s the employees I feel sorry for .
 
I am not surprised ..Fashion is the least of my worries people are struggling to put
Food on the Table and keep up with hefty bills so where has the everyday worker
Got the money to buy the latest fashion.. it’s the employees I feel sorry for .
You shouldn't feel sorry. No one feels sorry for you. Suck it up baby
 
The quality of Shein and Temu clothes is no different than that offered by Millers,
Rockmsns, Rivers etc. Only difference is they are much cheaper and hence their popularity.
If they were crsppy, as you say, people
wouldn't continue to buy them. I receive compliments on my clothes all the time and the majority of them come from Temu.
 
With ALL these fashion stores plus other small businesses closing down because of on-line shopping the rent is going to SKY-ROCKET through the roof for those that are left in the shopping centres. This all means even the supermarket stores will have their rent increased and who do you think is going to have to pay for that - US THE SHOPPERS. :confused:
I also think that all this new e-technology has helped us in many ways, but in other ways it has ruined a lot businesses which in turn has put a LOT of people out of employment and it's only going to get worse. I don't know what people are going to do as not everyone will take up the skilled positions which takes time such as tradies, medical, IT or even nurserymen etc. as they all mean extra curriculum studies and not everyone is that way inclined. We do need some people that are frontline service people such as in sales of "whatever", but will there be enough POSITIONS available for everyone - SOMEHING HAS TO GIVE.🤷‍♀️
 
Sadly inevitable when too many people supported the cheap crap like Temu, Shein & now what are we left with?
I don't care about fashion but do care that so many Aussies are without jobs now as a result & the system (Centrelink, medical services, etc) cant support the huge numbers of recipients & those going without already! It's so sad to see the decline from what we once had & lost
The interest in online clothing seemed to have begun with COVID when people could not go to the shops and many were closed anyway. I began looking online myself and came across TEMU. I discovered that the clothing on TEMU was in some cases suspiciously like some of the clothing that was being sold by our Australian retailers. I even found a velvet jacket that had the same model wearing the item which was being advertised by our retailer at 75% dearer. I think most of our clothing sold by the retailers that are closing were purchased from China with a huge mark up. I know Noni B had made in china on their tags. It is a shame that these shops are closing, I will miss them for sure, but I`m even more concerned about the enployees that will loose their jobs!
 
With ALL these fashion stores plus other small businesses closing down because of on-line shopping the rent is going to SKY-ROCKET through the roof for those that are left in the shopping centres. This all means even the supermarket stores will have their rent increased and who do you think is going to have to pay for that - US THE SHOPPERS. :confused:
I also think that all this new e-technology has helped us in many ways, but in other ways it has ruined a lot businesses which in turn has put a LOT of people out of employment and it's only going to get worse. I don't know what people are going to do as not everyone will take up the skilled positions which takes time such as tradies, medical, IT or even nurserymen etc. as they all mean extra curriculum studies and not everyone is that way inclined. We do need some people that are frontline service people such as in sales of "whatever", but will there be enough POSITIONS available for everyone - SOMEHING HAS TO GIVE.🤷‍♀️
In most cases it is because the rents are sky-rocketing that these shops are all closing down. There will be no one taking over them in a long tetm capacity and it is going to affect cafes and downturn in the remaining shops. It is not going to be good and leaves little option for shopping especially for those that don't want to shop on line for cheap rubbish that literally comes from sweat shops. Very short sighted when you think about it.
 
In most cases it is because the rents are sky-rocketing that these shops are all closing down. There will be no one taking over them in a long tetm capacity and it is going to affect cafes and downturn in the remaining shops. It is not going to be good and leaves little option for shopping especially for those that don't want to shop on line for cheap rubbish that literally comes from sweat shops. Very short sighted when you think about it.
I've been told by many of the management folk in my local centres (I have 3 close in the Hills area) that I've known for years and we've become "sort of" friends that it's not the "overheads" but the ON-LINE SHOPPING that's killing them. I do agree with you about the "cheap" on-line with most if not all coming out of Asia, but I can be HONEST with you that I HAVE NEVER SHOPPED ON-LINE because I like to see what I'm buying especially in quality wise.

HAPPY SHOPPING! :)
 
In most cases it is because the rents are sky-rocketing that these shops are all closing down. There will be no one taking over them in a long tetm capacity and it is going to affect cafes and downturn in the remaining shops. It is not going to be good and leaves little option for shopping especially for those that don't want to shop on line for cheap rubbish that literally comes from sweat shops. Very short sighted when you think about it.
Unfortunately those same clothes in the stores are also made in sweat shops in China, etc but sold at highly inflated prices. As I have said before, technology is going to be the ruination of economies world wide before too long. Sad but true.
 
Have you noticed, you can’t find an open coffee shop after 3pm in a centre.
Guilty of online shopping different companies a few saying Australian or American owned but the items were made in China, where even special order with correct bust measureMents, means plenty of with but tiny cup size . Why ask for size if the parent company hasn’t checked that they can do a built bra bigger than 12b (granddaughter 2 ball dresses)
I prefer TS14 quality is good but noticed the Mandurah store has closed
 
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Have you noticed, you can’t find an open coffee shop after 3pm in a centre.
Guilty of online shopping different companies a few saying Australian or American owned but the items were made in China, where even special order with correct bust measureMents, means plenty of with but tiny cup size . Why ask for size if the parent company hasn’t checked that they can do a built bra bigger than 12b (granddaughter 2 ball dresses)
I prefer TS14 quality is good but noticed the Mandurah store has closed
Sorry to sound a bit cheeky ;), but haven't you noticed the Asian women are SMALLER endowed than us Australian counterparts. I do agree with you that Asian sizes are cut smaller than we USED to have when things were HOME GROWN - MADE.:unsure:
 
You're way behind the times! Every shop under Mosaic Brands wIll be closed by mid April and thousands of staff and hundreds of stores gone.

And we're still waiting for our entitlements but that's months away.

The bosses won't suffer though.
 

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