Supermarket giant starts the year right by re-introducing Australia Day promos
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The new year marked new beginnings for a lot of us.
Some corporations also saw it as a clean slate to earn customers' trust.
After a year of controversy, a supermarket giant is making a patriotic comeback with in-store Australia Day promotions.
This year, Woolworths has embraced the spirit of Australia Day with open arms.
A Woolworths spokesperson confirmed that 'Perfect for Australia Day' items are now available for sale online.
The 'Perfect for Australia Day' deals should also be available in stores starting next week.
These sections should feature a variety of Australian food favourites often synonymous with Australia Day and its accompanying celebrations.
Yet, the offerings do not stop with food.
Woolworths-owned BIG W will also be selling products perfect for extended weekend gatherings.
From beach essentials to BBQ must-haves, Woolworths wanted to assure customers that they have everything they need to celebrate Australia Day.
Last year, Woolworths' decision to pull Australia Day items out from its shelves led to a public outcry.
This outcry even led to a call from Opposition Leader Peter Dutton to boycott the retailer.
In return, Woolworths defended itself and clarified that it was not trying to 'cancel' the national holiday but responded to 'steeply declining sales'.
The supermarket giant's previous move sparked a broader discussion about what 26 January meant to Australians.
Labour Minister Annika Wells stated that retailers have the right to stock their shelves with items they believe customers will purchase.
'People should choose to spend the day however they want,' Minister Wells also stated.
Consumer behaviour expert Professor Gary Mortimer from QUT Business School also shared his sentiments about the supermarket's decision.
'The proportion of customers that indicated that they have a desire to have Australia Day products available in store so they can celebrate the day would have been more important than simply one politician,' Professor Mortimer said.
While competitors like Kmart and ALDI have shied away from Australia Day promotions in recent years, Coles stated it will continue to stock merchandise catering to the diverse ways Australians choose to celebrate Australia Day.
Woolworths' renewed approach this year could be about striking a balance.
By offering a more extensive range of Australia Day deals while also featuring flags representing Australian diversity, the retailer wanted to show that it was listening to its customers from last year's debacle.
As Aussies gear up for the festivities, Woolworths is keen to win back customers who strayed away after last year's controversy.
With its renewed focus on Australia Day promotions, the supermarket is positioning itself as a destination for all your celebratory needs.
So, as you plan your Australia Day weekend, Woolworths might have what you need to make the day special.
What do you think of Woolworths' recent decision? Will their new Australia Day promotions influence where you shop for the holiday? Share your thoughts and opinions with us in the comments section below!
Some corporations also saw it as a clean slate to earn customers' trust.
After a year of controversy, a supermarket giant is making a patriotic comeback with in-store Australia Day promotions.
This year, Woolworths has embraced the spirit of Australia Day with open arms.
A Woolworths spokesperson confirmed that 'Perfect for Australia Day' items are now available for sale online.
The 'Perfect for Australia Day' deals should also be available in stores starting next week.
Australia Day is widely celebrated and observed every 26th of January. Image Credit: Pexels/Hugo Heimerdinger
These sections should feature a variety of Australian food favourites often synonymous with Australia Day and its accompanying celebrations.
Yet, the offerings do not stop with food.
Woolworths-owned BIG W will also be selling products perfect for extended weekend gatherings.
From beach essentials to BBQ must-haves, Woolworths wanted to assure customers that they have everything they need to celebrate Australia Day.
Last year, Woolworths' decision to pull Australia Day items out from its shelves led to a public outcry.
This outcry even led to a call from Opposition Leader Peter Dutton to boycott the retailer.
In return, Woolworths defended itself and clarified that it was not trying to 'cancel' the national holiday but responded to 'steeply declining sales'.
The supermarket giant's previous move sparked a broader discussion about what 26 January meant to Australians.
Labour Minister Annika Wells stated that retailers have the right to stock their shelves with items they believe customers will purchase.
'People should choose to spend the day however they want,' Minister Wells also stated.
Consumer behaviour expert Professor Gary Mortimer from QUT Business School also shared his sentiments about the supermarket's decision.
'The proportion of customers that indicated that they have a desire to have Australia Day products available in store so they can celebrate the day would have been more important than simply one politician,' Professor Mortimer said.
While competitors like Kmart and ALDI have shied away from Australia Day promotions in recent years, Coles stated it will continue to stock merchandise catering to the diverse ways Australians choose to celebrate Australia Day.
Woolworths' renewed approach this year could be about striking a balance.
By offering a more extensive range of Australia Day deals while also featuring flags representing Australian diversity, the retailer wanted to show that it was listening to its customers from last year's debacle.
As Aussies gear up for the festivities, Woolworths is keen to win back customers who strayed away after last year's controversy.
With its renewed focus on Australia Day promotions, the supermarket is positioning itself as a destination for all your celebratory needs.
So, as you plan your Australia Day weekend, Woolworths might have what you need to make the day special.
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