As the festive season approaches, a new campaign by a major Australian supermarket is set to give shoppers the chance to save big while shopping for everyday items.

With an exciting instant win feature, this initiative aims to make grocery shopping more rewarding and offer customers the opportunity to grab some fantastic deals.

Shoppers are in for a treat, as the campaign promises to add a fun twist to their regular shopping experience.

Coles is bringing a sprinkle of Christmas cheer to the aisles with its first-ever Christmas Instant Win giveaway.

Shoppers will be pleasantly ‘surprised’ with discounts on their bills at the checkout as Christmas approaches.

Imagine the delight of finishing your grocery shop only to be greeted with a surprise discount at the checkout—this could soon be a reality for many Coles customers.

Coles has launched a Christmas Instant Win campaign with cash prizes for shoppers. Credit: Shutterstock

Starting Wednesday, December 4, Coles is making the holiday season a little brighter and more affordable for shoppers.

With the hustle and bustle of Christmas shopping, who wouldn't appreciate a helping hand?

Coles is offering just that, with a chance to win savings of up to $100 off your grocery bill.

Here's how it works: When you spend $20 or more in-store and scan your registered Flybuys card, you could be one of the more than 66,000 lucky shoppers to receive an instant win prize.

These prizes range from $10 to $100 and can be redeemed on the spot to lower your bill.

If you prefer to save it for later, you can also opt to store the prize on your Flybuys account, where it will be available for use until March of the following year.

The total giveaway pool is a whopping $2 million, making it a significant campaign aimed at giving back to Coles customers.

Amanda McVay, Coles’s Chief Customer Officer, expressed the company's excitement about the campaign.

‘Our Christmas Instant Win giveaway is all about adding a special surprise to the shopping experience, helping our customers get more value when they shop with us this holiday season,’ she stated.

‘We want to say thank you to our customers for shopping at Coles by spreading some festive cheer—and we can’t wait to see the joy and excitement as our customers win.’

As Coles continues to bring joy to its customers with its Instant Win campaign, it’s clear that the supermarket giant is getting into the festive spirit early.

Just in time for the holiday season, Coles is rolling out even more ways to save with exciting Flybuys festive savings, offering shoppers extra value as Christmas approaches.

Let’s take a closer look at how Coles is turning the season of giving into one of the best times to save.

Key Takeaways

• Coles has launched a Christmas Instant Win campaign offering cash prizes to shoppers.
• Savings of up to $100 off a Coles shop can be won and may be redeemed immediately or saved on a Flybuys account.
• More than 66,000 Coles customers could win if they spend $20 or more in-store and scan their registered Flybuys.
• Coles aims to extend festive cheer and thanks to customers, enhancing the shopping experience with potential wins.

We'd love to hear from you, our savvy Seniors Discount Club members. Have you participated in Coles' Instant Win campaign? Did you score a discount? Share your experiences and tips for saving during the holiday season in the comments below. Let's help each other make the most of our festive shopping!

 

[darrellh]

It will be interesting to hear if any of our readers are lucky or anyone we know is. I have never got anything or anyone I personally know has so be nice to hear of someone getting something.

 

[Andrew]

As usual there's a catch!. Minimum spend and Flybuys card.

 

[darrellh]

As usual there's a catch!. Minimum spend and Flybuys card.

$20.00 doesn't take much and we all need to spend something each week at the supermarket. Got to be in it to win something so long as you only buy what you want and need to begin with you are not losing anything and may get a small win.

 

[Mr Chips]

I have been a long-time (60 years) supporter of Woolworths up to about 2 weeks ago when we had a major dispute regarding a Comprehensive Insurance policy which I believe was a product issued that did not meet with Woolworths' normal advertising policy. That being said, I subsequently decided that I was totally disgusted with it and canceled all my accounts with Woolworths including the policy totaling about $8,000.00 a year. Small stuff I suppose from Woolworths' point of view. So I opened an account with Coles and, to my surprise, got a welcoming discount of $10.00 from my first order after trying to set everything up properly. I wanted just to do a smaller order to test how it all worked and my $125.00 order after discounts and gifts from Coles became just a touch over $100.00. Then came delivery (which was free) and the driver was fantastic. He was polite, smiling, and chatty and his presence was appreciated especially by my excitable dog who made a new friend immediately. The only thing that went wrong was that whoever packed my order at the Wollongong store packed a plastic bottle of bodywash on its side under a drink bottle and a rolled oats bag which caused a severe leak and the bottom of the bag was saturated in bodywash. I think a possible accident but I will take it up with the store later today. So yes, there are gifts to be had.