Woolworths debunks claims about prices ‘jumping on the spot’ as it introduces new in-store feature

Woolworths' decision to replace physical price tags with digital ones in some stores has stirred up controversy among customers. Some have pointed out that this could be a sign that prices will soon jump.

Our previous report covered the reactions of some shoppers who have spotted the 'sneaky' new in-store feature, with many expressing their concerns over the legality of the presumed immediate price changes of the items.

One concerned customer wrote: ‘I'm curious about the legalities of this if you were to pick up an item and it is marked at one price and you get to the checkout and it has gone up.’

‘You pick an item, price goes up on the spot,’ another added.



For those of you who are anxious about the 'random price changes' in Woolies stores, don't fret. The retailer has recently debunked the assumptions about the new digital price tags being used in a few chosen stores nationwide, reassuring its customers that the prices remain steady and will not 'jump on the spot.'

A Woolworths spokesperson reassured customers that the claims are untrue because price modifications typically take place after business hours.

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Woolworths reassured its customers that prices ‘will not jump on the spot’ despite the installation of the new digital price tags in select stores nationwide. Credit: Reddit.

The representative explained that changing prices is often a hassle for supermarket personnel at the end of a long day, so the digital price tags were introduced to not only decrease paper use but also 'make things more efficient.'

‘These electronic labels are designed to reduce paper, update the latest prices and specials in real-time, and reduce manual ticketing to allow our team to focus on serving customers and replenishing shelves,’ the spokesperson remarked.

The Woolworths spokesman added that more feedback will be gathered from customers in the upcoming months and noted that the new price tags have been warmly welcomed since the company started testing them last year.


We understand that the change in the displays may have caused distress to some customers, including some of our members. We are glad that the reassurance has at least eased concerns over the prices, especially in these trying times when our budgets are more sensitive to cost changes.

So, there you have it, folks! What are your thoughts on this? Share them with us in the comments below!

Also, if you are curious about how supermarkets operate, we recommend checking out this video where the logistics behind grocery stores are explained:



Credit: YouTube/Wendover Productions
 

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Why would shoppers think that Woolies would up the price of something just as they want to buy it. Are people so paranoid that they think that big brother is watching them with the explicit purpose of upping the price when they're not looking? We all know that Woolies price change day is Wednesday and it can take two/three/four people a whole shift just to change the tickets. I think the digital price tags are a brilliant idea.:)
 
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Why would shoppers think that Woolies would up the price of something just as they want to buy it. Are people so paranoid that they think that bug brother is watching them with the explicit purpose of upping the price when they're not looking? We all know that Woolies price change day is Wednesday and it can take two/three/four people a whole shift just to change the tickets. I think the digital price tags are a brilliant idea.:)
pension day for some people
 
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Why would shoppers think that Woolies would up the price of something just as they want to buy it. Are people so paranoid that they think that big brother is watching them with the explicit purpose of upping the price when they're not looking? We all know that Woolies price change day is Wednesday and it can take two/three/four people a whole shift just to change the tickets. I think the digital price tags are a brilliant idea.:)
Agreed
 
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