Discover how ageism might be affecting your life more than you think – see what others are thinking!

Ageism is a pervasive issue that can subtly infiltrate many aspects of life, often going unnoticed until it's pointed out. This week, in alignment with Ageism Awareness Day, National Seniors has unveiled two insightful research reports that delve into the experiences of ageism among older Australians. These reports are based on the comprehensive 13th National Seniors Social Survey, which garnered responses from approximately 5,500 older Australians in February 2024.

The first report focuses on the prevalence of everyday ageism and its impact on the lives of older individuals. Utilising the Everyday Ageism Scale, a tool validated by research, the report assesses the frequency of negative stereotypes and assumptions related to aging that people encounter in their daily lives. This scale is not concerned with overt forms of ageism, such as workplace discrimination or age-based policies, which will be addressed in subsequent reports later in the year. Instead, it shines a light on the subtle, often overlooked attitudes and behaviors that contribute to a culture of ageism.


The findings are telling: those who face social or financial challenges are more likely to experience everyday ageism. Individuals with tighter finances or poorer health reported higher levels of ageism, as did those who are 75 or older, female, or part of a diversity group. This suggests that ageism can exacerbate existing disadvantages, creating a compounded effect on one's quality of life.


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Experts weighed in on how ageism affects daily lives and how seniors see the world around them. Image Credit: Pexels/Magda Ehlers


The survey also explored the correlation between ageism and other aspects of life, such as loneliness and satisfaction with time use. The results indicated that those who felt lonely or dissatisfied were more likely to report experiences of ageism. While the direction of causality remains unclear, the strong association between these factors points to a complex interplay between ageism, loneliness, life discontentment, and other forms of disadvantage.


Drilling down into the specifics, the report reveals that certain assumptions linked to aging—such as difficulties with memory, understanding, or technology—are more prevalent among those facing financial hardship, health issues, or belonging to marginalised groups. Interestingly, the report also highlights gender differences in experiences of ageism, with women more likely to encounter negative stereotypes and assumptions about their capabilities, while men reported more negative expectations regarding their health and sensory abilities in later life.

The second report released this week examines internalised ageism and its influence on the activities older adults choose to engage in—or avoid. Many respondents cited physical activities like exercise, sports, and dancing as areas where they felt self-conscious due to societal expectations or perceived age-appropriateness. Some even shared disheartening experiences of ageist bullying or mockery while participating in these activities.

Beyond physical pursuits, respondents also reported holding back from traveling, attending live music events, engaging in online dating, and pursuing education due to age-related self-consciousness. These personal accounts underscore the need for actively inclusive environments that welcome and celebrate individuals of all ages.


As members of the Seniors Discount Club, it's crucial to recognise the subtle ways in which ageism may be influencing our lives and the lives of those around us. Whether it's through the media we consume, the interactions we have, or the internalised beliefs we hold, ageism can have far-reaching effects on our well-being and sense of self-worth.
Key Takeaways

  • The National Seniors launched two new research reports on ageism based on the 13th National Seniors Social Survey with results indicating widespread everyday ageism experiences among older Australians.
  • The Everyday Ageism Scale showed that those facing social or financial disadvantage, females, those aged 75 or older, and members of diversity groups are more likely to experience everyday ageism.
  • The second report highlights internalised ageism, where survey respondents refrained from activities due to age-related self-consciousness, notably in physical activities, but also in education and social events.
  • There is a strong correlation between encountering ageism and feeling lonely or dissatisfied, suggesting a significant impact of ageist attitudes on the wellbeing of older individuals in society.
We invite you to reflect on your own experiences and consider whether ageism has played a role in shaping your decisions or self-perception. Have you ever felt discouraged from participating in an activity due to your age? Have you encountered stereotypes or assumptions that made you feel undervalued or invisible? Share your thoughts and stories in the comments below, and let's foster a dialogue that challenges ageism in all its forms. Together, we can work towards a society that respects and values the contributions of older adults, ensuring that every individual has the opportunity to lead a fulfilling and dignified life, free from the constraints of ageist attitudes.
 
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Being 75 or older, being male or female is associated with higher ageism.
The Government even in 2024 practises it
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They advertize Cancer Tests for people aged 18 to 74 years.
Why do tests for Cancer stop at age of 74 ??
It is nothing but AGEISM :cry:
I asked a close relative who is doctor about this. She said that if you haven't got bowel cancer before 75, it's very unlikely after that age. You're not producing enough new cells for them to go out of control in a cancerous way. It's actually a positive of getting older.

And you can still get a free test if you want it just by asking your doctor.
 
I asked a close relative who is doctor about this. She said that if you haven't got bowel cancer before 75, it's very unlikely after that age. You're not producing enough new cells for them to go out of control in a cancerous way. It's actually a positive of getting older.

And you can still get a free test if you want it just by asking your doctor.
Before I retired I had to a yearly medical And one year the doctor gave me a small jar and told that he wanted a sample of shite? When I gave the bag with it, as I was taking off the rubber glove (you could see he didn't have a clue} I said did he realise how many mirrors I had to set up so that I could shit in the bottle.
 
Before I retired I had to a yearly medical And one year the doctor gave me a small jar and told that he wanted a sample of shite? When I gave the bag with it, as I was taking off the rubber glove (you could see he didn't have a clue} I said did he realise how many mirrors I had to set up so that I could shit in the bottle.
I tried that once, and shit on the mirror.
 
Try not looking your age. My profile pic is about a year old, and I'm 65 now. And I can't wait to get my senior card and so on, so my husband gets a Carer Card, and free admission to a lot of places :)
Easier said than done some people look 10 years older and other younger, all in the genes, not really a very nice comment. In Tasmania we get Senior Card at 60 if you don't work or work shorter hours, and why does your husband get a Carer card, is someone not able to look after themselves.
 
My darling daughter means well. I feel she has her father and l written off.
Due to my disabilities and lack of mobility, she worries l am isolated. I have always been a home body. I take my dog for a walk each day. It is painful and difficult but l do it. I still clean my own home on crutches. I don't want other people to clean my house.
Since my husband retired a year ago, he has not always been motivated. Ok so be it. I believe my daughter feels he is getting old. His 66 l am 62. I don't feel old in the mind. My body feels very very old and tired.
I believe people think l am a lot older than my age because l use a walker. I don't dress old l still colour my hair. Of course l have wrinkles. I am very young at heart. The grandkids call me Gangster Granny. Because l am naughty. I do think there is ageism around. I think with age comes strength, wisdom and l take no crap anymore attitude. Just because we are getting older doesn't mean we are not capable anymore.
Go us seniors🤸💃🏋️
 

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