Would you pay this much for a drink? Shocking cinema price sparks backlash

The cost of everyday essentials has been creeping up, but sometimes, a single price tag can leave people absolutely floored.

One recent discovery at a popular venue has sparked outrage, with customers questioning just how far businesses are willing to push their pricing.

The backlash was swift, as shocked patrons shared their disbelief online—some even vowing to find alternatives rather than pay the steep cost.


The soaring cost of bottled water at a Sydney cinema left moviegoers outraged, with one customer calling the pricing ‘extreme.’

A photo posted to social media showed the menu board at IMAX in Darling Harbour, which is owned by Event Cinemas.

The image highlighted the cost of a 750ml bottle of Pump water, a Coca-Cola product, priced at $7.90.


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Cinema’s water price shocks moviegoers. Image source: Coca-cola


‘This is at IMAX in Darling Harbour, where you’ve just paid $40 to see a movie,’ the caption read.

‘I’ve watched multiple [people] take a bottle out of the fridge, glance at the prices, then put it back. Kinda surprised they tell you the prices at all.’

For comparison, the same bottle of water was listed at Coles and Woolworths for $3.15.

Some social media users were shocked the price wasn’t even higher, while others noted they had paid more for bottled water at airports and stadiums.

‘I’d go drink tap water in the bathrooms before I pay that price, wtf,’ one person commented.

Another remarked: ‘Imagine the mark-up if it was San Pellegrino.’

A user questioned the pricing, saying: ‘They are taking the p*** out of the food and beverages but isn’t this how movie cinemas actually make their money.’

One pointed out: ‘Petrol is $2.20 per litre and water that falls from the sky is almost $10 per litre.’


Another person admitted they avoided buying from cinemas altogether, saying: ‘I’ve been taking drink and snacks in a backpack for years—do people honestly use the movie snack bars.’

Some were unsurprised by the price, with one writing: ‘I’m surprised it hasn’t reached $10 by now to be honest. Also Darling Harbour would be a massive captive audience. It’s not like you can just walk down to a Coles or Woolies like you could if you were at a cinema in a shopping centre.’

A user compared the pricing to other events, stating: ‘That’s rookie numbers, try going to a music festival.’

Another pointed out an oddity on the menu, saying: ‘A bottle of water costs more than Monster? That’s new.’

One person shared their strategy to avoid overpriced drinks: ‘I just drink tap water these days. And I wear a backpack with a bottle of water in the side pocket … everywhere I go.’

Some compared the price to international standards, with one saying: ‘I just got back from Japan, even bottled water in the f******* airport was $1.’


A spokesperson for Event Cinemas addressed the backlash, explaining that customers had access to various promotions.

‘We offer a range of options and promotions for those customers that wish to purchase food and beverage in our cinemas, including for our Cinebuzz members, who can also access a discount in person or when pre-ordering items online,’ they shared.

In a previous story, a cinema experience took a turn for the worse when a moviegoer encountered something unexpected.

The shocking discovery left them questioning the theatre’s cleanliness and sparked debate online.

Read more about the bizarre incident here.

Key Takeaways
  • The high price of bottled water at a Sydney cinema shocked customers, with a 750ml bottle costing $7.90.
  • Social media users reacted with outrage, comparing the cost to supermarkets and other venues like airports and festivals.
  • Many questioned cinema pricing, with some saying they avoided concession stands by bringing their own snacks and drinks.
  • Event Cinemas responded, stating that discounts were available through promotions and loyalty programs.

With cinema prices on the rise, do you think the cost of snacks and drinks has gone too far? Let us know your thoughts in the comments.
 

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Can any prove that bottled water just isn't ordinary tap water where it may go through some type of filtering system twice, thrice or quad tripled over over ?

I firmly believe that bottled water is a very acceptable scam in todays modern society.

Am I wrong ?

I personally don't think I am.

The amount of that product being bought at supermarkets is simply unbelievable.

I, with many others say, "Each To Their Own".
 
With obesity out of control, the experts are blaming sugar rich drinks as part of the problem. They are even considering a sugar tax, as a means to slow the problem down. Cold water is a great alternative but with these pricings why would you buy it. We don't really need that silly little top which adds to the price. Buy one reuse it. It's about time the government stepped in & legislated some of these measures
 
I think it's cheaper to buy alcohol than water.
And to be honest I haven't gone to any movie house in donkey years - way too expensive. And nothing that has been made in the last 20 yrs has been worth that type of money to go and see at a movie house. I just wait these days and stream it.
 
A lot of service stations charge high prices for drinks too. I bought a small bottle of lemonade one night when I wasn't feeling well and needed something fizzy to help me "burp". We were travelling and hadn't expected to need it. On the very rare occasion we go to movies or other entertainment we take our own drinks and snacks. As a family going to the movies is expensive. We often wait the movie is available on DVD or Bluray and buy it. You can watch it as many times as you desire.
 
I really can't comment on ths as I haven't been the cinema since 1981, but at these prices I won't be going anytime soon.
Last time l went was to see ''Towering Inferno'' it was hot and the only seats we could get were right at the top where you nearly touched the roof.
Stupid idea to see a movie like that on a hot day. 😀
 
We have a holiday home in Khon Kaen, Thailand, about 500km N/E of Bangkok.
On our village's outskirts is a large water bottling plant.
They deliver bottled water to all the local villages.
The cost for a block of 24 bottles of 600ml per bottle is 288 Thai Baht (AUD$13.44)
This works out at 12 Thai Baht (AUD$0.56) per 600ml bottle (or AUD$0.93 per litre)
AND THAT IS DELIVERED.
The same 600ml bottles from the shops in our village are 15 Thai Baht (AUD$0.70)
The 1 litre bottles from the shops in our village cost 25 Thai Baht (AUD$1.16)
The Thais understand the necessities of life, after all, you cannot drink "tap water" in Thailand.

When Coca-Cola bought into the bottled water industry in Australia, the prices skyrocketed.
There is a sour note with Mt Franklin, which Coca-Cola owns, and their water is drawn from a private property here in Karagullen, 40km S/E of Perth City.
Check out this link, or if you cannot, just google Mt Franklin water source.
 
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I wouldn't pay $40.00 to see a movie let alone anything from the snack shop at their absurd prices. I pay seniors prices at Hoyts in Perth and I think last time $9.00. It was a while ago.
 
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We go to the pictures regularly. It's a 45 min drive. $10 for seniors unless an 'art' film. My partner loves the 'experience' and it is our most regular form of celebration and culture. There are still brilliant films being made around the world despite 90% of it screened here is US violent rubbish. We also like to support the disparate industry. We don't often buy from the snack bar though. We take choc and home-filtered water. I used to like choctops but they started adding emulsifiers, which give me headaches, to all commercial icecream. Coke is a US company. They're trying to tax the world. Don't buy US product. Skip the 'movies'.
 
At this price, bottled water is more expensive than petrol. Rather difficult to justify.
I, personally, have my own water bottle and fill it from my tap at home. I do not buy water unless it's absolutely imperative that I have water that moment and don't have mine with me.
If I want water at the cinema, my handbag fits my water bottle quite nicely.
I go to the flicks so infrequently, that it will warrant a night out with family. Dinner at the complex, then into the movies. The food prices at my local complex are much more acceptable, and, is good gear.
 
Last time l went was to see ''Towering Inferno'' it was hot and the only seats we could get were right at the top where you nearly touched the roof.
Stupid idea to see a movie like that on a hot day. 😀
I can remember seeing "The Towering Inferno" when it first came out at our local theater. I can remember thinking that the heat from the film was hitting us. Was told later that to get that effect " they turned on the heaters" so it would feel as if we were near the flames.
 
I only drink coffee and don`t go out much, and not to cinemas. Coffee is starting to become a luxury item I always buy everthing on special and like the fake capuccino "fluffy" types which work out to be about about 35 cents a cup. Just don`t buy any items that are expensive and try to stick to home grown brands,not that there is much of that either.
 
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