Woolworths teams up with bakery company for game-changing Easter treat
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As the Easter season approaches, Woolworths is again redefining the hot cross bun game with a mouth-watering collaboration set to tantalise taste buds across Australia.
In a move that marries traditional Easter treats with international dessert flair, Woolworths has partnered with the renowned US bakery giant to create a 'unique' Easter treat that will become a new favourite.
The supermarket giant, known for its innovative approach to festive fare, is preparing to launch the highly anticipated Cinnabon hot cross buns this Friday.
This twist on the Easter classic is set to excite dessert enthusiasts and hot cross bun lovers alike.
Over the past five years, Woolworths has been venturing beyond the traditional hot cross bun flavours, delighting customers with unexpected combinations such as Biscoff and Fairy Bread.
This year, they're upping the ante with a pretty unique creation,' according to Woolworths' Bakery Merchandise Manager, Donald Keith.
'We've partnered with the Cinnabon team to use their bespoke 'Cinnabon cinnamon' flavour and combined this with an indulgent cream cheese-style filling to bring something completely new to our range,' Keith explained.
The result is a hot cross bun that promises to deliver a rich, aromatic experience with every bite.
The excitement surrounding the Woolworths and Cinnabon collaboration has been building, with customers eagerly anticipating the early release of these special hot cross buns.
'We've seen a lot of hype from customers about our collaboration with Cinnabon and wanted to serve up a surprise by bringing these Hot Cross Buns to shelves early,' Keith said, recalling the similar buzz when Biscoff Hot Cross Buns were introduced in 2023.
Despite the innovative flavours introduced each year, Keith noted that the traditional fruit hot cross bun remains the most popular product by volume in the range.
However, the collaborations have been driving a lot of excitement and engagement among customers, showcasing Woolworths' commitment to exploring new culinary trends.
Bringing a new flavour to the shelves is meticulous and typically takes a year from the initial idea to the final product.
'Our bakery team constantly explores food trends, both locally and globally, to see which flavours are taking off,' Keith shared.
'Based on the trends and insights we collect, the bakery team works closely with supply partners to experiment with the flavour and gather feedback before finalising the product.'
While Woolworths enjoys experimenting with different combinations, they ensure the new flavours resonate with customers and don't stray too far from the beloved hot cross bun concept.
For instance, the Fairy Bread flavour introduced in 2023 was a nod to the sweet taste and nostalgia of an iconic Australian treat.
The new Cinnabon flavour is set to hit stores across the country this Friday, joining other hot cross bun flavours that have been available at Woolworths and Coles for months.
This early availability has sparked a contentious debate on social media, with some customers expressing their preference for traditional timing around Easter while others are delighted by the extended availability.
One social media user suggested, 'Can we have them all year round? Put smiley faces on them instead and call them Not Cross Buns,'
As we prepare for the Easter festivities, Woolworths invites you to indulge in this game-changing treat.
Whether you're a fan of the classic fruit bun or eager to try the new Cinnabon-inspired creation, there's no denying that Woolworths is set to make this Easter a little sweeter for everyone.
In other news, due to popular demand, Woolworths reintroduced Fairy Bread and Cadbury Caramilk hot cross buns.
The Fairy Bread recipe is now improved, with each pack including a sachet of hundreds and thousands for sprinkling. You can read more about it here.
Are you ready to indulge in this irresistible Easter treat? Will you stick with traditional hot cross buns, or are you excited to try the new Cinnabon flavour? Share your thoughts, and let us know if you'll add these to your Easter shopping list!
In a move that marries traditional Easter treats with international dessert flair, Woolworths has partnered with the renowned US bakery giant to create a 'unique' Easter treat that will become a new favourite.
The supermarket giant, known for its innovative approach to festive fare, is preparing to launch the highly anticipated Cinnabon hot cross buns this Friday.
This twist on the Easter classic is set to excite dessert enthusiasts and hot cross bun lovers alike.
Over the past five years, Woolworths has been venturing beyond the traditional hot cross bun flavours, delighting customers with unexpected combinations such as Biscoff and Fairy Bread.
A new hot cross bun flavour has been created for Easter through a Woolworths and Cinnabon collaboration. Credit: Facebook
This year, they're upping the ante with a pretty unique creation,' according to Woolworths' Bakery Merchandise Manager, Donald Keith.
'We've partnered with the Cinnabon team to use their bespoke 'Cinnabon cinnamon' flavour and combined this with an indulgent cream cheese-style filling to bring something completely new to our range,' Keith explained.
The result is a hot cross bun that promises to deliver a rich, aromatic experience with every bite.
The excitement surrounding the Woolworths and Cinnabon collaboration has been building, with customers eagerly anticipating the early release of these special hot cross buns.
'We've seen a lot of hype from customers about our collaboration with Cinnabon and wanted to serve up a surprise by bringing these Hot Cross Buns to shelves early,' Keith said, recalling the similar buzz when Biscoff Hot Cross Buns were introduced in 2023.
Despite the innovative flavours introduced each year, Keith noted that the traditional fruit hot cross bun remains the most popular product by volume in the range.
However, the collaborations have been driving a lot of excitement and engagement among customers, showcasing Woolworths' commitment to exploring new culinary trends.
Bringing a new flavour to the shelves is meticulous and typically takes a year from the initial idea to the final product.
'Our bakery team constantly explores food trends, both locally and globally, to see which flavours are taking off,' Keith shared.
'Based on the trends and insights we collect, the bakery team works closely with supply partners to experiment with the flavour and gather feedback before finalising the product.'
While Woolworths enjoys experimenting with different combinations, they ensure the new flavours resonate with customers and don't stray too far from the beloved hot cross bun concept.
For instance, the Fairy Bread flavour introduced in 2023 was a nod to the sweet taste and nostalgia of an iconic Australian treat.
The new Cinnabon flavour is set to hit stores across the country this Friday, joining other hot cross bun flavours that have been available at Woolworths and Coles for months.
This early availability has sparked a contentious debate on social media, with some customers expressing their preference for traditional timing around Easter while others are delighted by the extended availability.
One social media user suggested, 'Can we have them all year round? Put smiley faces on them instead and call them Not Cross Buns,'
As we prepare for the Easter festivities, Woolworths invites you to indulge in this game-changing treat.
Whether you're a fan of the classic fruit bun or eager to try the new Cinnabon-inspired creation, there's no denying that Woolworths is set to make this Easter a little sweeter for everyone.
In other news, due to popular demand, Woolworths reintroduced Fairy Bread and Cadbury Caramilk hot cross buns.
The Fairy Bread recipe is now improved, with each pack including a sachet of hundreds and thousands for sprinkling. You can read more about it here.
