Woolworths' latest change leaves loyal customers fuming—what’s next for rewards?
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Customer loyalty programs are often praised for the savings they offer—until sudden changes leave shoppers questioning their value.
A quiet update from one of Australia’s biggest retailers has sparked frustration among long-time subscribers.
Now, customers are voicing their outrage over a decision that could impact their weekly budgets.
Woolworths recently made a significant change to its Delivery Unlimited program, scrapping the popular double points perk.
Starting 1 June, subscribers to the $15 per month service will no longer earn double Everyday Rewards points on their orders.
This sudden change has left many customers frustrated, particularly those who had come to rely on the additional points for savings.
One Woolworths customer shared their outrage on social media, saying: ‘So, today my mum got an email from WW (Woolworths) saying they are taking away her double points.’
The frustrated poster continued: ‘During COVID they took away her points three times. She paid $22 per month for her double points and perks — what is the point? In a couple of months they will have taken everything away.’
They added: ‘My mum is a pensioner and relies on her points so she can save them up to convert to Qantas points for a holiday or to visit her mum’s grave in Sydney.’
The news came shortly after Woolworths also scrapped a 10 per cent monthly discount at Big W for subscribers of its Everyday Extra program.
The company clarified in an email to 7NEWS that Delivery Unlimited members would still enjoy ‘free delivery on orders of $75 or more, same day delivery windows, Delivery Now for $10 on Woolworths orders of $75 or more, and 1 Everyday Rewards point for every dollar you spend when you link to your Everyday Rewards Card.’
Despite these perks, the loss of double points has sparked even more discontent, especially with some accusing Woolworths of prioritising profits over customer loyalty.
‘They’re ‘losing’ profits, let’s ignore the fact they make billions a year,’ one user wrote on social media.
Another chimed in: ‘Gotta make sure those shareholders get more and more money every year, that’s the only thing that really matters, right?’
The change comes at a time when the retail giant is facing increasing competition from Coles and others, with customers voicing their disappointment over the new direction.
However, the email confirmed that Everyday Extra subscribers would still receive double points at Big W and Woolworths, offering a small consolation for those affected.
For many, this latest change added to their growing frustration with the company, with some even questioning whether they should consider other options.
In a previous story, we discussed another unexpected move from Woolworths that has customers talking.
This time, the company made a surprising confession about its paper bag policy in certain states.
Source: Youtube/Chasing Tarantino
You can read all the details here to stay up-to-date on the latest changes.
With changes like this, it’s clear that loyalty programs are evolving—whether for better or worse. How do you feel about Woolworths’ decision to remove double points? Share your thoughts with us in the comments.
A quiet update from one of Australia’s biggest retailers has sparked frustration among long-time subscribers.
Now, customers are voicing their outrage over a decision that could impact their weekly budgets.
Woolworths recently made a significant change to its Delivery Unlimited program, scrapping the popular double points perk.
Starting 1 June, subscribers to the $15 per month service will no longer earn double Everyday Rewards points on their orders.
This sudden change has left many customers frustrated, particularly those who had come to rely on the additional points for savings.
Woolworths cuts double points from Delivery Unlimited program. Image source: File image/AAP
One Woolworths customer shared their outrage on social media, saying: ‘So, today my mum got an email from WW (Woolworths) saying they are taking away her double points.’
The frustrated poster continued: ‘During COVID they took away her points three times. She paid $22 per month for her double points and perks — what is the point? In a couple of months they will have taken everything away.’
They added: ‘My mum is a pensioner and relies on her points so she can save them up to convert to Qantas points for a holiday or to visit her mum’s grave in Sydney.’
The news came shortly after Woolworths also scrapped a 10 per cent monthly discount at Big W for subscribers of its Everyday Extra program.
The company clarified in an email to 7NEWS that Delivery Unlimited members would still enjoy ‘free delivery on orders of $75 or more, same day delivery windows, Delivery Now for $10 on Woolworths orders of $75 or more, and 1 Everyday Rewards point for every dollar you spend when you link to your Everyday Rewards Card.’
Despite these perks, the loss of double points has sparked even more discontent, especially with some accusing Woolworths of prioritising profits over customer loyalty.
‘They’re ‘losing’ profits, let’s ignore the fact they make billions a year,’ one user wrote on social media.
Another chimed in: ‘Gotta make sure those shareholders get more and more money every year, that’s the only thing that really matters, right?’
The change comes at a time when the retail giant is facing increasing competition from Coles and others, with customers voicing their disappointment over the new direction.
However, the email confirmed that Everyday Extra subscribers would still receive double points at Big W and Woolworths, offering a small consolation for those affected.
For many, this latest change added to their growing frustration with the company, with some even questioning whether they should consider other options.
In a previous story, we discussed another unexpected move from Woolworths that has customers talking.
This time, the company made a surprising confession about its paper bag policy in certain states.
Source: Youtube/Chasing Tarantino
You can read all the details here to stay up-to-date on the latest changes.
With changes like this, it’s clear that loyalty programs are evolving—whether for better or worse. How do you feel about Woolworths’ decision to remove double points? Share your thoughts with us in the comments.
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