Woolworths is Australia's Most Trusted Brand for 2023, according to a recent survey
- Replies 38
For the second year running, Woolworths has taken out the top spot as Australia's Most Trusted Brand in the annual Roy Morgan survey.
The popular supermarket chain beat out stiff competition from hardware store Bunnings and discount department store Kmart to claim the coveted title.
The Roy Morgan Trusted Brand Awards survey asks roughly 25,000 Australians yearly about the brands they trust most across industries like supermarkets, retail, utilities and more. Metrics include favourability, reputation, and how well brands satisfy consumer needs.
As we all know, trust is a key factor when choosing brands and stores to shop at. Familiar names that have been around for years often garner more trust through their reputation and customer experience.
The Roy Morgan Trusted Brand Awards celebrate 20 outstanding brands known for their trustworthiness in various categories, including Supermarkets, Retail, Services, Charities, and more.
Several Trusted Brand Award winners also made it to the Top 20 Most Trusted Brands list, with Woolworths, Bunnings, Kmart, Toyota, ABC, NRMA, Bendigo Bank, and Australia Post leading the way.
For the second year in a row, Woolworths has been named the 'Best of the Best' Most Trusted Brand, maintaining its status as the Most Trusted Brand for the past three years, a title it took from Bunnings in 2021.
Michele Levine, the CEO of Roy Morgan, provided some context for Woolworths' win, highlighting the challenges in the supermarket industry, including cost-of-living pressures and customer behaviour issues.
According to her, 'Trust is not a static achievement; it is continually tested, particularly in supermarkets.'
Respondents in the survey gave Woolworths high ratings for their quality products, customer-centric approach, reliability, and community involvement.
Respondents also mentioned the loyalty program, customer service, and weekly specials as highlights, with many saying they appreciated Woolworths for its frequent communication, customer care, and transparency.
Many also felt that Woolworths supported farmers and suppliers while taking care of customers and staff. One person even mentioned that products are consistently in good condition, and Woolworths is open about why something may be out of stock.
They also mentioned that Woolworths adds products to local stores based on demand and has friendly and reliable staff.
Among the trusted brands in Australia, some are consistent winners, like Woolworths (Best of the Best in Supermarkets), Bunnings (Retail), Kmart (Department & Discount Department Stores), Toyota (Automotive), Apple (Technology), and Australia Post (Services).
Other brands have earned trust over time, such as PayPal (Non-Bank Financial Services), CSIRO (Government Services), Samsung (Consumer Products), AustralianSuper (Superannuation), Salvation Army (Charities), Aussie Broadband (Telecommunications), and NRMA (Insurance).
Notably, this year, we saw two newcomers in the trusted brand lineup. Synergy emerged as the winner in the competitive Utilities sector, and Virgin Australia secured the title for the most trusted Travel & Tourism brand, replacing last year's winner, Qantas.
Members, does Woolworths get your tick of approval as Australia's most trusted brand? Or do you prefer Coles, ALDI or another store? Share your thoughts in the comments below!
The popular supermarket chain beat out stiff competition from hardware store Bunnings and discount department store Kmart to claim the coveted title.
The Roy Morgan Trusted Brand Awards survey asks roughly 25,000 Australians yearly about the brands they trust most across industries like supermarkets, retail, utilities and more. Metrics include favourability, reputation, and how well brands satisfy consumer needs.
As we all know, trust is a key factor when choosing brands and stores to shop at. Familiar names that have been around for years often garner more trust through their reputation and customer experience.
Roy Morgan announces Woolworths as Australia's Most Trusted Brand, alongside other category winners. Credit: Shutterstock.
The Roy Morgan Trusted Brand Awards celebrate 20 outstanding brands known for their trustworthiness in various categories, including Supermarkets, Retail, Services, Charities, and more.
Several Trusted Brand Award winners also made it to the Top 20 Most Trusted Brands list, with Woolworths, Bunnings, Kmart, Toyota, ABC, NRMA, Bendigo Bank, and Australia Post leading the way.
For the second year in a row, Woolworths has been named the 'Best of the Best' Most Trusted Brand, maintaining its status as the Most Trusted Brand for the past three years, a title it took from Bunnings in 2021.
Michele Levine, the CEO of Roy Morgan, provided some context for Woolworths' win, highlighting the challenges in the supermarket industry, including cost-of-living pressures and customer behaviour issues.
According to her, 'Trust is not a static achievement; it is continually tested, particularly in supermarkets.'
Respondents in the survey gave Woolworths high ratings for their quality products, customer-centric approach, reliability, and community involvement.
Respondents also mentioned the loyalty program, customer service, and weekly specials as highlights, with many saying they appreciated Woolworths for its frequent communication, customer care, and transparency.
Many also felt that Woolworths supported farmers and suppliers while taking care of customers and staff. One person even mentioned that products are consistently in good condition, and Woolworths is open about why something may be out of stock.
They also mentioned that Woolworths adds products to local stores based on demand and has friendly and reliable staff.
Among the trusted brands in Australia, some are consistent winners, like Woolworths (Best of the Best in Supermarkets), Bunnings (Retail), Kmart (Department & Discount Department Stores), Toyota (Automotive), Apple (Technology), and Australia Post (Services).
Other brands have earned trust over time, such as PayPal (Non-Bank Financial Services), CSIRO (Government Services), Samsung (Consumer Products), AustralianSuper (Superannuation), Salvation Army (Charities), Aussie Broadband (Telecommunications), and NRMA (Insurance).
Notably, this year, we saw two newcomers in the trusted brand lineup. Synergy emerged as the winner in the competitive Utilities sector, and Virgin Australia secured the title for the most trusted Travel & Tourism brand, replacing last year's winner, Qantas.
Members, does Woolworths get your tick of approval as Australia's most trusted brand? Or do you prefer Coles, ALDI or another store? Share your thoughts in the comments below!
.png){kind=icon}
