If you’ve ever ducked into Bunnings for a sausage sizzle and come out with a trolley full of things you never knew you needed, you’re not alone.

But lately, there’s a new reason Aussies are flocking to their local hardware giant—and it’s not for a power drill or a potted plant.


Shoppers are racing to Bunnings for a humble $5.50 cap that’s become the talk of the town, and it’s flying off the shelves faster than you can say 'lowest prices are just the beginning'.

Yes, you read that right. The latest Bunnings phenomenon isn’t a new tool or a garden gadget, but a simple, stylish cap that’s captured the hearts (and heads) of shoppers across the country.


Available in classic black or beige, this vintage-washed hat features the iconic Bunnings logo embroidered on the front and back. It’s quickly become a cult favourite—especially among younger Aussies.

Social media is abuzz with posts about the cap, with content creator Nicola Burton’s video racking up over 250,000 views and sparking a flurry of comments.

'Did Bunnings just drop the hottest hat this summer?' she quipped, and judging by the response, the answer is a resounding yes.


'Legit bought two the other day—I almost fell over at the price. Looove the colour!' one shopper gushed, while another admitted, 'Immediately influenced! Click and collect placed.'

But what’s behind this unlikely fashion craze? Nicola herself reckons it’s the 'perfect mix of Aussie nostalgia and fashion irony'—a tongue-in-cheek nod to our national love affair with Bunnings, now reimagined as a trendy accessory.

'Honestly, it was more of a joke because my boyfriend is Bunnings-obsessed, but then I thought, wait, this is actually chic,' she said.

'Whoever’s behind their branding knew designing this cap would break the internet—the colourways say it all.'

It’s not just the shoppers who are impressed. Justin Veivers, owner of promotional merchandise business The Branding Office, calls the cap 'merchandising at its absolute best'.

He points out that Bunnings has tapped into a whole new market—young women—while scoring a marketing coup with all the free advertising generated by social media buzz.

'They sort of just keep reinventing products and making them cool again,' he said.

'We used to get people come in and ask for the "dad hat", like an RM Williams dad hat, and now they come in and ask for a Bunnings dad hat, so it’s crazy.'

So why do Aussies love Bunnings merch so much? According to Justin, it’s because Bunnings is more than just a store—it’s a weekend ritual, a community hub, and a slice of Aussie culture.

'It’s such a big part of people’s lives. Bunnings has become this thing that people do on the weekends, and they take their dogs there, and they have their coffee. By leaning into that with merchandise, people want to be brand warriors, and they want to share the brand,' he explained.

And it’s not just hats. Bunnings’ range of branded goodies now includes umbrellas, ponchos, bags, buckets, toys, and more. Justin predicts we’ll see even more creative merch—perhaps even a pet range, as Bunnings continues to evolve from a tradies’ warehouse to a one-stop lifestyle destination.

For many of us, Bunnings is a place of fond memories—whether it’s wandering the aisles with the grandkids, picking up supplies for a DIY project, or simply enjoying a snag in bread on a Saturday morning.

Now, with this new cap, you can take a little piece of that Bunnings spirit with you wherever you go (and look pretty stylish doing it, too).


Have you spotted the new Bunnings cap in the wild, or maybe even picked one up yourself? Do you love the idea of wearing your favourite hardware store on your sleeve (or, in this case, your head)? And what other Bunnings-branded items would you like to see next? Let us know in the comments below.

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