Australian women are increasingly found at Bunnings, not just for tools and gardening supplies, but for a small gadget that’s gained unexpected attention.

Its popularity is rising, though not without some controversy surrounding its appeal.

Many are curious about its sudden demand, even if its purpose isn’t entirely clear.


At first glance, the Swann personal alarm looks like any other keychain accessory. But this little device packs a punch: pull the cord, unleashing a piercing siren designed to draw attention and (hopefully) scare off would-be threats.

For those who prefer a quieter approach, a discreet button can send a text alert to a chosen emergency contact—letting loved ones know you need help fast.

The alarm’s popularity has exploded recently, thanks in part to New Zealand social media influencer Jen Lourdes, who shared her own experience with the device.


After seeing other women recommend it online, Jen decided to pick one up for herself.

‘This is really great if you’re going on runs, solo travelling, or working night shifts,’ she explained in her video.

‘I feel like it’s just a bit of extra security.’


While it’s comforting to know that technology like this exists, the surge in sales is a sobering reflection of the world we live in.

For many women, the simple act of walking home, going for a jog, or travelling alone comes with a nagging sense of vulnerability.

The fact that a personal alarm is now considered an essential item for so many is, frankly, heartbreaking.

As one commenter put it: ‘The fact that we live in a world where we need this to feel safe.’

Another added, ‘These should be handed out for free at police stations, tbh. Genius!’

The Swann Personal Alarm works by emitting a loud siren when the cord is pulled, designed to attract attention and deter potential attackers.

Additionally, pressing a button sends a pre-set emergency text to a chosen contact, alerting them that help is needed.

Compact and discreet, it’s small enough to clip onto your keys, bag, or lanyard, making it easy to carry wherever you go, whether for a walk, work, or solo travel.

While gadgets like the Swann alarm can offer peace of mind, they’re just one part of a broader approach to personal safety.

Consider these additional safety tips: stay alert and trust your instincts, particularly in unfamiliar places; share your whereabouts and expected return time with someone; stick to busy, well-lit areas whenever you can; and consider taking a self-defence class, with many community centres offering affordable options for seniors and women.

It’s encouraging to see women supporting each other and sharing tips to stay safe, but it’s also a stark reminder of the work still to be done.

No one should have to plan their day around personal protection, and the hope remains that one day, devices like these will be a thing of the past.

For now, though, the Swann ActiveResponse Personal Alarm is providing a little extra peace of mind for thousands of Australians—and that’s something worth talking about.


Have you ever used a personal safety device, or do you have tips for staying safe when out and about? Do you think these alarms should be more widely available or even free for those who need them? Share your thoughts and experiences in the comments below.