'What has this world come to?': Locals clamour over startling mobile billboard making rounds

The cost of living crisis has seen many Australians doing their best to stretch their dollar further.

Some Aussies, on the other hand, have resorted to juggling several sources of income in one go.

Yet, in the affluent streets of Mosman, an advert has been causing quite a stir among the well-heeled residents.


Mosman residents are no strangers to luxury and extravagance, as it is the home of opulent spaces and high-income earners.

However, the latest spectacle has nothing to do with real estate or designer boutiques.

Instead, residents spotted a brazen advertisement that had everyone up in arms.


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The advert made rounds in Mosman's neighbourhood, which caused distress for one parent. Image Credit: Facebook/Mosman Living


The advert, placed on a mobile billboard, featured a young blonde woman, scantily clad in her underwear, alongside a provocative message.

'Are you rich, old and lonely? I'm looking for a sugar daddy,' the advert wrote.

Along with the message was a phone number and the name of the advertiser, Shianne Foxx.

Ms Foxx's billboard has been seen cruising up and down Military Road, sparking a mix of outrage, humour, and bewilderment among the residents.


One local took to social media to express her indignation about the advert.

She recounted her seven-year-old child reading the message aloud and asking for an explanation.

'What has this world come to!! Can anyone advise if there's a way to report this to the council?' the woman lamented.

While some residents shared the same sentiment, others took a more lighthearted approach to the billboard's presence.

Jokes and puns have been circulating online as one commenter quipped, 'Meals on wheels?'—a nod to Mosman's older demographic.

Another joked about the strategic targeting of the ad, given Mosman's status as the 11th wealthiest suburb in Australia.


The woman behind the billboard, Shianne Foxx, also goes by another online moniker, Bikini Tradie.

She has been vocal about the double standards in the construction industry.

As a landscaper based in Sydney, she has criticised the unfair treatment she has received as she wanted to work topless on hot summer days.

'It's a f****** 40-degree day today, and I'm the one who has to wear my shirt. All the boys on the site don't have to wear theirs,' Foxx lamented.

Her stance on workplace equality has garnered support online, as many encouraged her to challenge the industry norms.

However, some also raised concerns about potential safety risks and distractions that could arise from such a change.

The mobile advert and Ms Foxx's outspoken views have ignited a conversation about advertising standards and societal norms in one of Sydney's most conservative suburbs.

It's a reminder that even in areas steeped in tradition and wealth, the winds of change and controversy could still cause a commotion.
Key Takeaways

  • A mobile billboard in Mosman featured a message from a woman seeking a sugar daddy.
  • The billboard featured a young woman named Shianne Foxx, also known as the Bikini Tradie.
  • The billboard received diverse reactions to the billboard, with some residents expressing outrage and humour at the situation.
  • Shianne Foxx spoke out against her experiences with sexism in the landscaping industry, particularly regarding the requirement to remain clothed on hot days.
What do you think about Ms Foxx's advert? Was the billboard a harmless marketing ploy or a sign of declining societal standards? Share your thoughts about Ms Foxx's offer in the comments section below!
 

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