Unlock the Secrets to Black Friday & Cyber Monday 2024 – Don't Miss Out on the Best Deals of the Year!

As the calendar pages turn and we inch closer to the holiday season, there's a palpable buzz in the air – and it's not just the festive cheer. It's the anticipation of the biggest shopping events of the year: Black Friday and Cyber Monday. These two days have become synonymous with massive sales and the chance to snag incredible deals on everything from the latest tech gadgets to fashion staples. For our savvy seniors who love a good bargain, these days can be the perfect opportunity to stretch those hard-earned dollars even further.


Black Friday, which falls on November 29 2024, and Cyber Monday on December 2, are no longer just American phenomena. They've firmly planted their discount flags on Australian soil, and the impact is undeniable. Last year, Australians splurged a whopping $8.7 billion over the four-day period, according to National Australia Bank transaction data. That's a significant jump from the $7.1 billion spent in 2022, and there's every reason to believe 2024 will see even more impressive figures.


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Black Friday is recognised as a major sales event in Australia, surpassing the traditional December shopping period. Credit: Unsplash


However, as the Australian Bureau of Statistics notes, Black Friday promotions start earlier and end later each year. This means you'll need to be on your toes well before the last Friday of November to catch the best deals. Some retailers began slashing prices as early as mid-November last year, and the trend is expected to continue.


So, how do you navigate this shopping extravaganza and come out on top? Here are some insider tips to help you make the most of Black Friday and Cyber Monday 2024:

1. Do Your Homework: Before the sales start, make a list of items you're interested in and do some research. Check out CHOICE's expert guidance and in-depth reviews to compare models and find out what's worth your money.

2. Follow Your Favourites: Keep an eye on your preferred brands and retailers by following them on social media and subscribing to their newsletters. This way, you'll be among the first to know about upcoming sales and exclusive deals.


3. Wishlist Wisely: Use the 'Wishlist' function on retailer websites to track items you're interested in. This can alert you to any price drops and help you avoid impulse buys.

4. Be Safety Savvy: When shopping online, especially from overseas retailers, ensure the products meet Australian safety standards. Be wary of scam websites that mimic popular brands – always check the URL and look for secure payment options.

5. Know Your Rights: Familiarize yourself with the Australian Consumer Law (ACL). It protects you whether you shop in-store or online, but remember, retailers are not obliged to refund or exchange if you simply change your mind.


6. Avoid the Dud Deals: Keep an eye out for CHOICE's Shonky Awards, which call out the year's worst products and services. You'll want to steer clear of these come sale time.

7. Plan for Returns: If you're buying gifts, check the store's return policy beforehand. While you're entitled to a remedy for a faulty product, change-of-mind returns are at the retailer's discretion.

8. Extended Warranties – Are They Worth It?: Often, these warranties offer little beyond what you're already entitled to under the ACL. Be cautious of upselling tactics and added costs at checkout.


9. Tech Tips: For tech purchases like smartphones and TVs, ensure compatibility with your needs and existing devices. For phones, confirm network band support, and for TVs, consider screen size and connectivity options.

10. Stay Alert: Finally, keep your wits about you. The frenzy of Black Friday and Cyber Monday can lead to hasty decisions. Take a breath, think about your purchases, and don't let the excitement override your common sense.

As we gear up for Black Friday and Cyber Monday 2024, remember that these sales are a marathon, not a sprint. With a little preparation and a lot of patience, you can secure the deals that are truly worth it. So, mark your calendars, set your alarms, and get ready to shop smart. And don't forget to share your success stories with us – we love hearing about your savvy shopping wins!

Key Takeaways
  • Black Friday is becoming a major sales event in Australia, surpassing the popularity of the traditional December shopping period.
  • Discounts during Black Friday and Cyber Monday can range from 20–50% on various products, but consumers should watch for sales throughout the year as they may offer similar savings.
  • Shoppers should be cautious of potential scams, such as phishing websites, and avoid purchasing extended warranties that may not offer additional benefits beyond the Australian Consumer Law.
  • It's important to be aware of the potential risks when buying from overseas, including the possibility of dangerous goods and compliance with Australian safety standards, as well as ensuring you have recourse under the Australian Consumer Law for any faulty products.
What strategies do you plan to employ for Black Friday and Cyber Monday this year? Have you already started eyeing certain products? Let's discuss in the comments below – your fellow shoppers might benefit from your insights!
 
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