Unexpected retailer overtakes Bunnings as Australia's top online store
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A shift in Australia's online retail rankings has surprised consumers, with a new leader emerging and overtaking a long-time favourite.
Based on an in-depth evaluation of performance across key areas, this unexpected change highlights the evolving landscape of e-commerce.
Industry experts recognise this development as reflecting changing consumer preferences and market dynamics.
The criteria for this prestigious accolade are rigorous and multifaceted.
Retailers are assessed on various metrics, including website traffic, site performance, mobile experience, delivery options, payment methods, and customer engagement.
This year, Power Retail introduced a new dimension to its evaluation process: customer satisfaction.
This addition proved to be a game-changer for BIG W.
David Fear, Power Retail's head of data, highlighted that BIG W's online platform has an extremely high customer satisfaction rate.
He also noted that it excels in providing an integrated, omnichannel experience.
An impressive 93 per cent of customers expressed satisfaction with their online journey through BIG W, a testament to the retailer's commitment to meeting consumer needs.
BIG W's success is attributed to several factors. Their competitive pricing strategy and extensive product range have consistently resonated with customers.
Moreover, their reliable service, characterised by fast delivery and excellent customer support, has cemented customer trust and loyalty.
Fear praised BIG W's exceptional performance across all stages of the online shopping experience, from acquiring customers to retaining them.
The shakeup in the rankings saw last year's champion, Bunnings, drop to fifth place.
Meanwhile, electronics giant JB Hi-Fi climbed second, with Kmart holding steady in the top three.
Chemist Warehouse also maintained a strong performance, retaining its fourth-place position.
The top 20 list featured other iconic Australian brands, including Myer, Officeworks, The Iconic, Rebel, BCF, Adore Beauty, Petbarn, David Jones, Dan Murphy’s, Target, The Good Guys, Appliances Online, IKEA, Bonds, and Spotlight.
This diverse group of retailers showcases the breadth of options available to Australian consumers and the competitive nature of the online retail market.
Grant Arnott, CEO and founder of Power Retail reflected on the significance of the All-Star Bash awards night, which celebrates the achievements of digital retail.
He remarked on the incredible impact the Top 100 businesses have had on the Australian economy over the past decade.
As we witness the digital retail landscape's dynamic trajectory, it's clear that the competition is fierce, and retailers must continuously strive to improve their online offerings.
For our seniors who have embraced online shopping, this news reminds us of the importance of looking beyond traditional favourites and exploring new options that may offer better service, prices, and satisfaction.
Have you shopped with BIG W online? What has your experience been like with their service? Or do you have another favourite online retailer that you feel deserves recognition? Share your thoughts and experiences in the comments below.
Based on an in-depth evaluation of performance across key areas, this unexpected change highlights the evolving landscape of e-commerce.
Industry experts recognise this development as reflecting changing consumer preferences and market dynamics.
The criteria for this prestigious accolade are rigorous and multifaceted.
Retailers are assessed on various metrics, including website traffic, site performance, mobile experience, delivery options, payment methods, and customer engagement.
This year, Power Retail introduced a new dimension to its evaluation process: customer satisfaction.
BIG W was named Australia's top online retailer for 2025 in Power Retail rankings. Credit: Depositphotos
This addition proved to be a game-changer for BIG W.
David Fear, Power Retail's head of data, highlighted that BIG W's online platform has an extremely high customer satisfaction rate.
He also noted that it excels in providing an integrated, omnichannel experience.
An impressive 93 per cent of customers expressed satisfaction with their online journey through BIG W, a testament to the retailer's commitment to meeting consumer needs.
BIG W's success is attributed to several factors. Their competitive pricing strategy and extensive product range have consistently resonated with customers.
Moreover, their reliable service, characterised by fast delivery and excellent customer support, has cemented customer trust and loyalty.
Fear praised BIG W's exceptional performance across all stages of the online shopping experience, from acquiring customers to retaining them.
The shakeup in the rankings saw last year's champion, Bunnings, drop to fifth place.
Meanwhile, electronics giant JB Hi-Fi climbed second, with Kmart holding steady in the top three.
Chemist Warehouse also maintained a strong performance, retaining its fourth-place position.
The top 20 list featured other iconic Australian brands, including Myer, Officeworks, The Iconic, Rebel, BCF, Adore Beauty, Petbarn, David Jones, Dan Murphy’s, Target, The Good Guys, Appliances Online, IKEA, Bonds, and Spotlight.
This diverse group of retailers showcases the breadth of options available to Australian consumers and the competitive nature of the online retail market.
Grant Arnott, CEO and founder of Power Retail reflected on the significance of the All-Star Bash awards night, which celebrates the achievements of digital retail.
He remarked on the incredible impact the Top 100 businesses have had on the Australian economy over the past decade.
As we witness the digital retail landscape's dynamic trajectory, it's clear that the competition is fierce, and retailers must continuously strive to improve their online offerings.
For our seniors who have embraced online shopping, this news reminds us of the importance of looking beyond traditional favourites and exploring new options that may offer better service, prices, and satisfaction.
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