This ultra-rare Coles Pokémon collectable might turn your luck around—find out how!

Coles has recently launched its new Pokémon Builders promotion, and it's causing quite a stir among collectors and shoppers alike.

With every $30 spent in a single transaction at Coles supermarkets or online, customers can now receive a free Pokémon Coles Builder character.

With 35 characters to collect, the promotion is already proving popular.

But there's one ultra-rare collectable that's got everyone talking—the Mythical Pokémon Mew and the Legendary Pokémon Mewtwo Builder.



This limited edition collectable was first spotted by a sharp-eyed mum during her regular shopping trip.

She took to social media to share her find, asking, 'Has Coles messed up or am I missing something? I got Mew and Mewtwo card but can’t find it on the page to tick off?'


SDC 1.jpg
Coles has confirmed the existence of two ultra-rare Pokémon Builders. Image source: Coles Australia.


Her post quickly garnered attention, with other enthusiasts confirming that she had indeed stumbled upon a rare Builder.

'It’s a limited edition one!' one user commented.

While another user exclaimed, 'That’s a rare one!'



In the past, rare collectables from supermarket promotions have fetched high prices on buy, swap, and sell sites.

During Woolworths’ Lion King Ooshie promotion, an ultra-rare furry Simba was bid up to $100,000 on eBay.

Another collector managed to sell a Woolworths Furry The Child Ooshie on eBay for $99,900 in 2020, although she later admitted she only received $1,000 for the item.

Other rare minis have regularly attracted $10,000 price tags during promotion periods, and full collections are also highly sought after by collectors.



Coles has confirmed the availability of the new limited edition collectable.

'As part of the Coles Builders Pokémon Edition collection, there is one limited-edition two-character-in-one Builder, featuring the Mythical Pokémon Mew and the Legendary Pokémon Mewtwo,' a spokesperson said.

'With their unique abilities and powerful presence, both Mew and Mewtwo are icons in the Pokémon world, and these Psychic-type Pokémon will captivate fans in this unique Builder.'

In addition to the standard collectables, shoppers can also pick up bonus Pokémon Builders when they purchase selected products from participating brands:

Coles Pokémon Builder Participating Brands.jpg

This adds an extra layer of excitement to the promotion, as customers can increase their chances of finding the coveted Mew and Mewtwo Builder.
Key Takeaways

  • Coles has launched a new Pokémon Builders promotion where shoppers can collect a character with every $30 spent.
  • A limited edition collectable featuring Mythical Pokémon Mew and Legendary Pokémon Mewtwo has been confirmed as part of the collection.
  • One shopper's discovery of the rare Mew and Mewtwo Pokémon Builders sparked discussion on social media about its rarity and potential value.
  • In the past, rare collectables from supermarket campaigns have fetched high prices, and Coles expects the Pokémon Builders collection to be popular among enthusiasts.
Have you managed to find any rare Pokémon Builders at Coles? Share your experiences in the comments below!
 
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I received 10 packets in my shopping on Sunday and they went strain the bin .

This has to be one of the worst promotions they have done.

There is no way these will be collectables
 
Here we go again ... come in, ya galahs, for your once-in-a-lifetime chance to secure one of these must-have and to-die-for pieces of everlasting crap, something your grandkids will cherish for ever and, in turn, pass on to their offspring.
 
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Reactions: MariaG
Quick - sell those precious ultra-rare finds - you might then be able to afford to put food on your table
🤔🤪😃🤣🤣🤣
 
Never underestimate the intelligence of the general population ...
 

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