'They're all sold out': This Woolworths product is flying off the shelves thanks to one unexpected endorsement!
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In a world where content creators could make or break a product's success, it's no surprise that a single endorsement could lead to a shopping spree.
Yet, it's not every day that a Woolworths product becomes the talk of the town due to a candid recommendation.
That's precisely what happened, which led to a deodorant to sell out across the country.
The product in question is Gem's deodorant, which has become an unexpected hit following a review from Kayla Jade, a Gold Coast-based adult content creator.
Kayla has always been frank about her profession, but her stories are not the only thing that has garnered attention.
Her skincare and makeup tips have also made her a go-to source for beauty advice.
In a video she posted online, Kayla shared a tip for women.
'You can get a whole lot closer to men's wallets when you smell good,' she candidly shared.
She then revealed one of her self-care secrets: Gem's Skin-Loving Deodorant in Coconut Vanilla ($10).
Apart from spraying it as intended, Kayla also used it like a body spray.
The response to Kayla Jade's video was overwhelming, as many asked where to find the deodorant.
After Kayla revealed that Woolworths stocked the item, shoppers immediately rushed to their local stores.
'Pregnant mum here. I drove to five different Woolies to stock up on these deodorants,' one lamented in the comments.
'I was lucky enough to find the last green can.'
'I totally panicked and bought six cans like it was toilet paper in 2020. I was so influenced!' another exclaimed.
'Honestly, the product smells amazing!'
'If you're a gourmand perfume enthusiast, then you need to try the Gem deodorant,' a third shared.
Gem's Skin-Loving Deodorants come in four scents: Coconut Vanilla, Cool Fresh, Vanilla Macadamia, and Santal.
Yet, unlike traditional antiperspirants, these pastel-coloured aerosols have an alcohol and paraben-free formula.
The deodorants also contain skincare ingredients to moisturise underarms, all while offering over 48 hours of sweat protection.
Watch Kayla Jade's full video here:
Source: @blueeyedkaylajade/TikTok
Gem's founder, Georgia Geminder, expressed her gratitude towards Kayla for the unexpected success.
'We have poured our blood, sweat, and tears into launching this deodorant, which has been two years in the making,' Geminder wrote.
'The formula is unlike anything else on the market. It's our second category launch, moving from oral care to deodorant and now to SPF!'
'This is the tenth time we have sold out nationwide, which is great, and we are working hard to get stock back on the shelves,' Geminder added.
So, if you're in the market for a new body scent, maybe Gem's Skin-Loving Deodorants might do the trick.
What's your go-to scent when going out with friends and family? Has a recommendation from a content creator swayed you before? Share your thoughts and stories with us in the comments section below!
Yet, it's not every day that a Woolworths product becomes the talk of the town due to a candid recommendation.
That's precisely what happened, which led to a deodorant to sell out across the country.
The product in question is Gem's deodorant, which has become an unexpected hit following a review from Kayla Jade, a Gold Coast-based adult content creator.
Kayla has always been frank about her profession, but her stories are not the only thing that has garnered attention.
Her skincare and makeup tips have also made her a go-to source for beauty advice.
In a video she posted online, Kayla shared a tip for women.
Content creator Kayla Jade called the Gem's Skin-Loving Deodorant as her 'dream smell'. Image Credits: Tiktok/Kayla Jade, Gem
'You can get a whole lot closer to men's wallets when you smell good,' she candidly shared.
She then revealed one of her self-care secrets: Gem's Skin-Loving Deodorant in Coconut Vanilla ($10).
Apart from spraying it as intended, Kayla also used it like a body spray.
The response to Kayla Jade's video was overwhelming, as many asked where to find the deodorant.
After Kayla revealed that Woolworths stocked the item, shoppers immediately rushed to their local stores.
'Pregnant mum here. I drove to five different Woolies to stock up on these deodorants,' one lamented in the comments.
'I was lucky enough to find the last green can.'
'I totally panicked and bought six cans like it was toilet paper in 2020. I was so influenced!' another exclaimed.
'Honestly, the product smells amazing!'
'If you're a gourmand perfume enthusiast, then you need to try the Gem deodorant,' a third shared.
Gem's Skin-Loving Deodorants come in four scents: Coconut Vanilla, Cool Fresh, Vanilla Macadamia, and Santal.
Yet, unlike traditional antiperspirants, these pastel-coloured aerosols have an alcohol and paraben-free formula.
The deodorants also contain skincare ingredients to moisturise underarms, all while offering over 48 hours of sweat protection.
Watch Kayla Jade's full video here:
Source: @blueeyedkaylajade/TikTok
Gem's founder, Georgia Geminder, expressed her gratitude towards Kayla for the unexpected success.
'We have poured our blood, sweat, and tears into launching this deodorant, which has been two years in the making,' Geminder wrote.
'The formula is unlike anything else on the market. It's our second category launch, moving from oral care to deodorant and now to SPF!'
'This is the tenth time we have sold out nationwide, which is great, and we are working hard to get stock back on the shelves,' Geminder added.
So, if you're in the market for a new body scent, maybe Gem's Skin-Loving Deodorants might do the trick.
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