The secret behind the Macca's Golden Arches revealed — it's not just an 'M'!
- Replies 8
We all have those brands that we hold near and dear to our hearts - and when it comes to fast food, it's hard to deny that McDonald's is a real crowd-pleaser.
From their tasty burgers to the ever-changing Happy Meal toys, it's safe to say that the Golden Arches have a special place in the hearts of kids and grown-ups alike.
Those Golden Arches are one of the most recognisable logos in the world, and you'd be hard-pressed to find an Aussie who doesn't associate them with a quick and delicious meal with loved ones.
But what if we told you that there's a hidden meaning behind those iconic arches that you might have yet to pick up on?
Even the most devoted Macca's fans might be surprised to learn about this unexpected twist to the Golden Arches story. So buckle up and get ready to uncover the mystery behind one of Australia's favourite fast-food logos.
In his book Fast Food Nation: The Dark Side of the All-American Meal, author Eric Schlosser takes us on a deep dive into the history of McDonald's and the reasoning behind its iconic logo.
As it turns out, back in the swinging 60s, the bigwigs at McDonald's HQ were toying with the idea of scrapping the logo altogether. But enter design consultant Louis Cheskin, who had a pretty bold suggestion: keep the Golden Arches, but for a rather unexpected reason.
Cheskin, a fan of the famous psychologist Sigmund Freud, believed that the arches resembled a pair of breasts - a cheeky nod to the idea that 'sex sells'.
But it didn't stop there. Cheskin also argued that the arches symbolised 'mother McDonald's breasts', tapping into the subconscious desire for maternal nourishment and urging customers to ditch home-cooked meals for a delicious fast-food fix.
While it might sound far-fetched, there's some truth to Cheskin's argument. Early McDonald's promotions focused heavily on giving mothers a break from cooking. The slogan 'Give Mum the Night Off' was a major part of the company's marketing in its early years.
For those who might not be familiar with Sigmund Freud, he was a prominent Austrian psychologist and the founder of psychoanalysis, a therapeutic approach that focuses on exploring the unconscious mind to treat mental illness.
One of his most influential theories is the Oedipus complex, which suggests that young children experience unconscious sexual desires towards their opposite-sex parent and view their same-sex parent as a rival.
According to Freud, this complex is particularly pronounced in boys, who develop a strong attachment to their mothers in early childhood and may feel jealousy towards their fathers as a result.
While Freud's theories have been widely studied and debated over the years, it's worth noting that his views on mothers and the Oedipus complex have been criticised by many modern psychologists and psychotherapists.
Nevertheless, his ideas continue to be influential in the field of psychology and have helped shape our understanding of the human mind and behaviour.
The news of the apparent hidden meaning behind the McDonald's Golden Arches has left fans of the fast-food giant reeling. Some were shocked to hear the news, with one fan commenting, 'I can't believe I never noticed this before!' Another joked, 'Well, I guess I'll never be able to look at the Macca's logo the same way again.'
But despite the surprise, some fans couldn't help but find the whole thing amusing. One quipped, 'Who knew that all along we were staring at Macca's boobs?' while others shared their tongue-in-cheek interpretations of the logo.
So there you have it, folks. The Golden Arches of McDonald's have a hidden meaning that few know about. Who would have thought that an upside-down 'M' could resemble a pair of breasts, right?
But as the saying goes, 'sex sells', and it seems that the subliminal suggestion of motherly nourishment has been working wonders for McDonald's all these years. One thing's for sure, though - the Golden Arches are here to stay.
As for us here at the SDC, we'll be looking at the Macca's logo with a whole new perspective from now on. Maybe we'll even start to see other hidden meanings in logos and branding (like Woolies and Bunnings).
Who knows, maybe the KFC bucket has a secret message too? One thing's for sure - the fast food world just got a lot more interesting.
What do you think about this revelation? Do you find it amusing or shocking? Do you think that it was a clever marketing ploy or just a coincidence? Let us know in the comments!
From their tasty burgers to the ever-changing Happy Meal toys, it's safe to say that the Golden Arches have a special place in the hearts of kids and grown-ups alike.
Those Golden Arches are one of the most recognisable logos in the world, and you'd be hard-pressed to find an Aussie who doesn't associate them with a quick and delicious meal with loved ones.
But what if we told you that there's a hidden meaning behind those iconic arches that you might have yet to pick up on?
Even the most devoted Macca's fans might be surprised to learn about this unexpected twist to the Golden Arches story. So buckle up and get ready to uncover the mystery behind one of Australia's favourite fast-food logos.
A secret detail in the McDonald's logo has left fans stunned. Credit: Unsplash/Visual Karsa.
In his book Fast Food Nation: The Dark Side of the All-American Meal, author Eric Schlosser takes us on a deep dive into the history of McDonald's and the reasoning behind its iconic logo.
As it turns out, back in the swinging 60s, the bigwigs at McDonald's HQ were toying with the idea of scrapping the logo altogether. But enter design consultant Louis Cheskin, who had a pretty bold suggestion: keep the Golden Arches, but for a rather unexpected reason.
Cheskin, a fan of the famous psychologist Sigmund Freud, believed that the arches resembled a pair of breasts - a cheeky nod to the idea that 'sex sells'.
But it didn't stop there. Cheskin also argued that the arches symbolised 'mother McDonald's breasts', tapping into the subconscious desire for maternal nourishment and urging customers to ditch home-cooked meals for a delicious fast-food fix.
While it might sound far-fetched, there's some truth to Cheskin's argument. Early McDonald's promotions focused heavily on giving mothers a break from cooking. The slogan 'Give Mum the Night Off' was a major part of the company's marketing in its early years.
For those who might not be familiar with Sigmund Freud, he was a prominent Austrian psychologist and the founder of psychoanalysis, a therapeutic approach that focuses on exploring the unconscious mind to treat mental illness.
One of his most influential theories is the Oedipus complex, which suggests that young children experience unconscious sexual desires towards their opposite-sex parent and view their same-sex parent as a rival.
According to Freud, this complex is particularly pronounced in boys, who develop a strong attachment to their mothers in early childhood and may feel jealousy towards their fathers as a result.
While Freud's theories have been widely studied and debated over the years, it's worth noting that his views on mothers and the Oedipus complex have been criticised by many modern psychologists and psychotherapists.
Nevertheless, his ideas continue to be influential in the field of psychology and have helped shape our understanding of the human mind and behaviour.
The bombshell has left many Macca's fans reeling and changing the way they look at the logo. Credit: Unsplash/Joshua de Guia.
The news of the apparent hidden meaning behind the McDonald's Golden Arches has left fans of the fast-food giant reeling. Some were shocked to hear the news, with one fan commenting, 'I can't believe I never noticed this before!' Another joked, 'Well, I guess I'll never be able to look at the Macca's logo the same way again.'
But despite the surprise, some fans couldn't help but find the whole thing amusing. One quipped, 'Who knew that all along we were staring at Macca's boobs?' while others shared their tongue-in-cheek interpretations of the logo.
So there you have it, folks. The Golden Arches of McDonald's have a hidden meaning that few know about. Who would have thought that an upside-down 'M' could resemble a pair of breasts, right?
But as the saying goes, 'sex sells', and it seems that the subliminal suggestion of motherly nourishment has been working wonders for McDonald's all these years. One thing's for sure, though - the Golden Arches are here to stay.
As for us here at the SDC, we'll be looking at the Macca's logo with a whole new perspective from now on. Maybe we'll even start to see other hidden meanings in logos and branding (like Woolies and Bunnings).
Who knows, maybe the KFC bucket has a secret message too? One thing's for sure - the fast food world just got a lot more interesting.
What do you think about this revelation? Do you find it amusing or shocking? Do you think that it was a clever marketing ploy or just a coincidence? Let us know in the comments!
.png){kind=icon}
