
You know a food trend has truly taken over when supermarket shelves look like a locust swarm has passed through.
Australians are discovering this firsthand as humble cottage cheese disappears almost as quickly as it hits the shelves.
From social media to your trolley, one popular recipe has sent shoppers scrambling across the country.
Cottage cheese has unexpectedly become the star of a nationwide culinary trend, leaving shoppers frustrated and shelves bare.
ALDI has been hit hardest, with the $5.49 Westacre Cottage Cheese becoming near-mythical in scarcity.
The trend traces back to a popular social media recipe that combines roasted sweet potatoes, taco-seasoned beef, cottage cheese, avocado, and a drizzle of hot honey.
Fitness enthusiasts, busy parents, and even curious grandparents have embraced the trend, drawn by its simplicity, budget-friendly ingredients, and Instagram-worthy presentation.
Popular videos spark nationwide trend
A video from content creator @myproteinpantry featuring hot honey ground beef bowls racked up over 685,000 likes, inspiring viewers to make the dish nightly.
'Honest to god, I didn't think I was going to like the whole cottage cheese thing but with the hot honey mixed with it, it's so good'
Michael Finch helped spark local interest, with his taste-test video capturing the surprise many Australians feel when cottage cheese elevates a simple meal.
The ingredient’s appeal goes beyond social media hype—each half-cup contains roughly 14 grams of protein, making it ideal for anyone seeking a nutritional boost.
Nutritional benefits for protein-conscious eating
Cottage cheese nutritional benefits per half cup
14-15g high-quality protein
Around 110-130 calories
Rich in calcium for bone health
Contains casein protein for sustained amino acid release
Lower in sodium than many other cheeses
Naturally gluten-free
Combined in the popular bowl, the meal provides about 35g of protein, 8g of fibre, and roughly 536 calories—delivering a complete, satisfying dish.
Social media has reshaped how Australians shop, with popular trends now driving demand as much as taste.
'It all started last week when I kept seeing these colorful bowls popping up on my FYP [For You Page].'
Supermarket shortages and alternatives
ALDI employees report stock vanishing within days, with shoppers sometimes buying cottage cheese by the box.
Social media threads reveal growing desperation, with commenters jokingly pleading for new trends to ease the shortage.
If cottage cheese remains elusive, alternatives exist.
Cottage cheese alternatives
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Adaptations for practical, protein-rich meals
Hot honey beef and sweet potato bowl (serves 2)
- 500g sweet potato, cubed
- 300g lean beef mince
- 1 packet taco seasoning (or 2 tsp each: paprika, cumin, garlic powder)
- 1 cup cottage cheese (or ricotta), 1 avocado, sliced
- 2 tbsp honey mixed with 1 tsp hot sauce (adjust heat to taste), olive oil, salt, and pepper
- Roast sweet potato at 200°C for 25 minutes, brown seasoned mince, then assemble bowls and drizzle with the honey mixture
This trend reflects a broader shift towards protein-conscious eating, reaching beyond fleeting social media trends.
Affordable, versatile, and nutritionally dense, cottage cheese offers a practical way to support healthy ageing.
The popular bowl’s flexibility allows swaps in protein, vegetables, and spice levels without losing the essence of a balanced, satisfying meal.
While ALDI continues to struggle with stock, Coles, Woolworths, IGA, health food stores, and farmers markets often carry alternative brands.
Early morning shopping or asking staff about deliveries can improve your chances of finding cottage cheese.
What This Means For You
Cottage cheese has become a popular culinary trend across Australia, thanks to a simple, photogenic recipe that has taken social media by storm.
Loved for its high protein content and nutritional balance, the dish appeals to both fitness enthusiasts and seniors looking for healthy, satisfying options.
The trend has been so popular that major supermarkets like ALDI have faced shortages, prompting shoppers to consider alternatives such as ricotta, Greek yoghurt, or even making their own at home.
This trend reflects a broader shift towards protein-conscious eating and easy, budget-friendly meal solutions, showing that Australians are increasingly seeking meals that are both nutritious and convenient.
For seniors, this trend isn’t just about keeping up with food fads—it’s about discovering accessible, protein-rich meals that support muscle health, energy, and overall well-being.
If you’ve been struggling to find cottage cheese at your local store, experimenting with alternatives or homemade versions can be a simple way to join the trend while nourishing your body.
This movement towards practical, protein-packed dishes shows that eating well can be easy, affordable, and fun for all ages.
If you’ve been exploring high-protein meals like cottage cheese dishes, it’s worth considering how you get your protein throughout the day.
Not all protein sources are created equal, and some packaged snacks can be pricey without providing the full nutritional benefits you need.
This next article offers practical guidance on choosing protein wisely and making the most of whole-food options.
Read more: Don't fall for the protein snack con: Why seniors need more protein, but not from overpriced packets
The unexpected $5.50 item at ALDI Australia leaves shelves bare — A viral cottage cheese recipe has caused shortages at major supermarkets, leaving shoppers scrambling.
https://www.dailymail.co.uk/femail/article-15189615/The-unexpected-5-50-item-ALDI-Australia-barely-shelves-Im-begging.html
Hot Honey Sweet Potato Beef Bowl (Viral TikTok Recipe!) — A simple, photogenic bowl combining roasted sweet potatoes, taco-seasoned beef, cottage cheese, avocado, and hot honey that has gone viral online.
https://eightforestlane.com/hot-honey-sweet-potato-beef-bowl/
Tiktok Hot Honey Cottage Cheese Sweet Potato Beef Bowl · i am a food blog — This article highlights the recipe’s photogenic, hearty, budget-friendly, and customizable qualities that made it popular on TikTok.
https://iamafoodblog.com/sweet-potato-beef-bowl/
HOT HONEY GROUND BEEF BOWLS


I Made the TikTok-Viral Sweet Potato Hot Honey Bowl & Now It's All I Want to Eat — A converted sceptic shares making the bowl nightly after trying the viral TikTok recipe.
https://www.sheknows.com/food-and-recipes/articles/1234852934/tiktok-sweet-potato-bowl/
Ground Beef Cottage Cheese Bowls {Viral TikTok Recipe} — Highlights the protein content of cottage cheese paired with lean ground beef in the viral dish.
https://feelgoodfoodie.net/recipe/ground-beef-bowls/
Viral Hot Honey Ground Beef Bowls—Wellness by Kay — Details the nutritional content of the viral bowl, including protein, fiber, and calories per serving.
https://wellnessbykay.com/viral-hot-honey-ground-beef-bowls/
Have you managed to get your hands on cottage cheese, or are you experimenting with alternatives to try this viral dish?