As the sun climbs higher and the days grow longer, the Australian summer beckons with its promise of beach outings, barbecues, and, of course, the need for a fresh and stylish wardrobe.

But with the cost of living on the rise, many of us are looking for ways to stay fashionable without breaking the bank.

Enter Target Australia, the hero of high-street fashion, offering a nice and affordable solution that has fashion enthusiasts and budget-conscious shoppers alike buzzing with excitement.


Target has recently unveiled a two-piece set that is the epitome of summer elegance—the Linen Blend Scallop Hem Shorts ($35) and Linen Blend Scallop Hem Top ($35) ensemble that's turning heads and setting trends.

Priced at $35 each, this $70 set is a striking ‘dupe’ for a popular $240 style by Australian labels Seed Heritage and Posse, known for their high-end designs and equally high price tags.

The scallop hem detail adds a touch of elegance and sophistication to the otherwise classic pieces, making them versatile enough for a casual day out or a more dressed-up event.


The outfit's popularity is soaring as Australians prepare for the summer season, with many customers taking to social media to express their love for the design.

‘I'm really loving these designs—they're so gorgeous,’ one shopper exclaimed.

Another eagerly commented, ‘Adding to cart!’


However, the style steals don't stop there.

Target has also introduced the Linen Blend Scallop Hem Midi Dress ($70), which has been lauded as the ‘ultimate summer dress’.

This piece is a bargain dupe of the Posse's Zayla dress, retailing at $399, and another Seed Heritage design priced at $229.

Available in both black and white, the dresses feature scallop hems that add a fashionable flair to the simple strapless silhouette.


The affordability and quality of Target's European linen range have not gone unnoticed, with many shoppers praising the well-made garments.

‘Target's cut is the best, it's gorgeous!’ a satisfied customer raved.

‘I am so here for the banging Kmart and Target dupes that have been dropping lately,’ another wrote.

‘I really like Target's European linen range—I find that it's so well made,’ a third added.


Target's clothing ranges have consistently been recognised for their value for money, with thousands of customers raving about the superior design and quality.

The brand's recent clothing lines have even spread like wildfire on Australian fashion social media, with countless women sharing their impressive clothing hauls.

‘I'm obsessed with the new summer and linen collection at Target,’ one user shared.

Another added, ‘The work wardrobes are just the best. It's always the first place I go nowadays when I need new clothes.’


If you're looking to snag some stylish finds without breaking the bank, you'll be pleased to know that Target continues to deliver with its affordable fashion dupes.

Following the buzz around its latest designer-inspired pieces, shoppers are raving about another must-have item that captures the sophisticated look for a fraction of the price.

For those seeking the ultimate designer vibe on a budget, Target has got you covered with its latest fashion offering.
We'd love to hear from you, members! Have you discovered any incredible fashion dupes lately? What are your thoughts on high street stores offering designer lookalikes? Share your experiences and finds in the comments below, and let's celebrate the joy of smart, stylish shopping together!