While navigating supermarket aisles, shoppers seek out the best deals and freshest produce.

With that in mind, supermarkets also continue to add features that could change their customers' shopping experience.

One of Australia's supermarket giants just introduced a fresh new feature that's sure to catch their shoppers' attention.


Woolworths recently introduced video advertisements across its deli counters and checkouts in Australia.

The supermarket's in-house media agency, Cartology, confirmed that brands should soon have an opportunity to showcase their products on screens.

These video screens should be available at weight scale screens in Woolworths' deli and seafood service areas.


Cartology also installed more than 10,000 video advertisement screens at assisted checkouts.

This innovation should pique the shoppers' attention, as the screen presents various products and promos available at Woolworths.

As of writing, Cartology operates 5,300 screens within the Woolworths Group, and should increase anytime soon.


Cartology's General Manager of Product, Steve Geelan, shared more vital information about this tech upgrade.

'In-store continues to play a critical role in our customers' shopping journey,' Mr Geelan said in a statement.

'We continue to look for strategic opportunities for brands and partners to connect to customers and enhance their shopping experience.'

'Through the growth and digitisation of our in-store screen network, brands have a creative canvas to reach and influence customers through branded video content,' Mr Geelan added.

According to Mr Geelan, these adverts could drive awareness about new products, inspire meal time, or influence and leave a lasting impact at the checkout.


The installation of video screens was just one part of a broader trend in retail spaces.

Supermarkets and retail stores have seen digitisation over the past years, offering a more interactive environment for shoppers.

While some welcomed the innovation screens could provide, others viewed it as an unnecessary distraction.

Meanwhile, other shoppers saw it as a push towards impulse buying.

It's essential to stay informed of these changes, as they could subtly influence our shopping habits and decisions.

For our savvy seniors, this could mean a new way to discover products and promotions.

Yet, it is also a reminder to stick to our shopping lists and budgets.
What do you think about Woolworths' decision to add more screens in-store? Is it an upgrade, or do you prefer the traditional, less tech-driven shopping experience? Share your opinions in the comments below, and let's discuss how technology is reshaping our everyday errands!