Student unknowingly got a hold of $17,000 prize-winning Cadbury Crème egg but threw it away! – “I have officially hit the lowest point of my life."
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Student unknowingly got a hold of $17,000 prize-winning Cadbury Crème egg but threw it away! – “I have officially hit the lowest point of my life.”
Imagine Charlie from the film ‘Charlie and the Chocolate Factory’ accidentally throwing away his golden ticket to Willy Wonka’s magical factory tour. That would’ve been a really disappointing twist to the iconic movie, eh? Well… that’s exactly what happened in this story.
A disheartened 21-year-old UK student just realised he potentially lost out on an astounding $17,000 cash prize after accidentally eating and throwing away the winning wrapper of a Cadbury Crème egg.
In lieu of Easter, Cadbury holds an annual Easter egg hunt by hiding a handful of winning chocolate eggs throughout the UK. The eggs’ value can soar up to thousands of dollars but this year’s campaign comes with a cheeky catch… you’re not allowed to eat them if you, fortunately, get your hands on the prize.
The student took to Reddit to share his dilemma, explaining how he stumbled upon an Instagram post from the chocolate company about the promotion that features several massive cash prizes to be won by lucky participants.
He had already eaten a Crème egg just a few hours earlier and after it dawned on him what the winning wrapper looked like, his heart dropped.
“A few months ago, Cadbury released 146 prize-winning eggs across the country (the United Kingdom) with the chance of winning a range of cash prizes including £10,000 ($17,000 AUD) (which is half my university tuition).” he wrote.
“Long story short, I was scrolling through Instagram today and saw the prize-winning egg that looked identical to the one I ate a couple of hours ago. It then dawned on me. I potentially ate £10,000 ($17,000 AUD).”
“Worst yet, the ad I saw was a skit about a person who 'accidentally' ate the egg. Felt like Himalayan sea salt on my gushing open wound.” he continued.
"I don't actually know what else to say other than utter defeat. I think I have officially hit the lowest point in my short 21 years of my life.”
Users flooded the comments section to convince the defeated student to locate the missing wrapper, which could have contained the winning code. However, others argued that the promotion rules clearly stated that the entire chocolate egg has to be intact in order to successfully claim the cash prize.
Cadbury’s Mechanics to their promotion. Image Credit: Cadbury
“Based on an article I found about the eggs: 'Cadbury's How Do You Not Eat Yours' competition puts the British’ willpower to the test because to claim the cash prize of up to £10,000 ($17,000 AUD), fans need to keep their winning egg intact, resisting every urge to eat it.” one person commented.
“That's irrelevant. Even if you ate the egg, the code you need is on the wrapper, you don't need the egg itself. So you enjoyed the chocolate, get the packaging out of the bin and collect your winnings!” another responded.
“To everyone who puts their trash in their pockets. You win today!” a third poked fun at the situation.
“Did it taste good?” another asked. To which the student responded: “Yeah but retrospectively, tasted like regret.”
The promotion involved 146 winning eggs scattered throughout the UK, with only 6 eggs actually worth the top prize of $17,000.
The eggs can be found in stores such as Asda, Tesco, Sainsbury’s, and Morrisons. Cadbury’s promotion isn’t available in Australia.
Curious to see one of Cadbury’s hilarious ads about not eating the winning egg? Watch the video below!
Video Credit: Cadbury
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