Sprite is changing its iconic green bottles after 60 years!
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A beloved member of the soft drink family, Sprite, is making an admirable change to their household look.
In a shift towards sustainability, Coca-Cola Australia, the manufacturer of the lemon-lime soft drink Sprite, has confirmed a big makeover for the iconic drink after operating with the same bottle for an impressive 60 years.
Yes, that’s right—the green plastic bottle we’ve come to associate with a refreshing Sprite will soon be replaced with clear plastic.
This transformative move isn’t just a marketing scheme or a rebranding exercise.
At the heart of this decision is a commitment to environmental sustainability by Coca-Cola.
Transparent plastic, unlike the current green bottles of Sprite, can be recycled, thus increasing the probability of the plastic bottles being reused rather than contributing to the already ballooning plastic pollution crisis.
According to Kate Miller, the Marketing Director of Coca-Cola Australia, it is a step in the right decision.
She stated, 'At Coca-Cola, we want our bottles to have more than one life.’
Retaining the nostalgic green colour all these years came with a cost. The green beverage bottles we’re all too familiar with cannot be recycled into new bottles.
Instead, the current Polyethylene terephthalate (PET) bottles, made out of 100 per cent recycled plastic, tend to be downcycled into single-use products such as clothes.
She added, ‘This initiative helps to support recycling systems and gives our bottles the best chance of being recycled and processed into new bottles locally.'
It’s not just Coca-Cola, even environmental organisations have welcomed this change.
Rebecca Gilling, the CEO of Planet Ark, an Australian environmental organisation, described the move as 'critical' and has stated that it’s essential for companies like Coca-Cola to ramp up their investment in recycling.
The change in your Sprite bottle's from green to clear is set to be finished by August 2023.
Meanwhile, shops will continue selling Sprite in green bottles until existing stock is sold out.
Progress ain't always a bad thing, you know! It may be discomfiting to see the familiar green Sprite bottle disappear from shelves, but rest assured, the contents within are still as bubbly and refreshing as ever.
And while we’re toasting to the new clear bottles, we're also saluting the potential reduction in waste achieved by these changes—an initiative we're convinced is better than any old bottle.
What are your thoughts on Sprite's decision to enhance recyclability and reduce plastic waste? Do you believe such changes by major beverage companies can have a significant impact on environmental sustainability? Share your opinions with us!
In a shift towards sustainability, Coca-Cola Australia, the manufacturer of the lemon-lime soft drink Sprite, has confirmed a big makeover for the iconic drink after operating with the same bottle for an impressive 60 years.
Yes, that’s right—the green plastic bottle we’ve come to associate with a refreshing Sprite will soon be replaced with clear plastic.
This transformative move isn’t just a marketing scheme or a rebranding exercise.
At the heart of this decision is a commitment to environmental sustainability by Coca-Cola.
Transparent plastic, unlike the current green bottles of Sprite, can be recycled, thus increasing the probability of the plastic bottles being reused rather than contributing to the already ballooning plastic pollution crisis.
Sprite decided to use clear bottles to enhance recyclability and promote sustainability. Image from Flickr
According to Kate Miller, the Marketing Director of Coca-Cola Australia, it is a step in the right decision.
She stated, 'At Coca-Cola, we want our bottles to have more than one life.’
Retaining the nostalgic green colour all these years came with a cost. The green beverage bottles we’re all too familiar with cannot be recycled into new bottles.
Instead, the current Polyethylene terephthalate (PET) bottles, made out of 100 per cent recycled plastic, tend to be downcycled into single-use products such as clothes.
She added, ‘This initiative helps to support recycling systems and gives our bottles the best chance of being recycled and processed into new bottles locally.'
Clear bottles are easier to sort and recycle in the recycling process, contributing to the brand's commitment to reducing waste and environmental impact. Source: Coca-Cola Europacific Partners
It’s not just Coca-Cola, even environmental organisations have welcomed this change.
Rebecca Gilling, the CEO of Planet Ark, an Australian environmental organisation, described the move as 'critical' and has stated that it’s essential for companies like Coca-Cola to ramp up their investment in recycling.
The change in your Sprite bottle's from green to clear is set to be finished by August 2023.
Meanwhile, shops will continue selling Sprite in green bottles until existing stock is sold out.
Progress ain't always a bad thing, you know! It may be discomfiting to see the familiar green Sprite bottle disappear from shelves, but rest assured, the contents within are still as bubbly and refreshing as ever.
And while we’re toasting to the new clear bottles, we're also saluting the potential reduction in waste achieved by these changes—an initiative we're convinced is better than any old bottle.
What are your thoughts on Sprite's decision to enhance recyclability and reduce plastic waste? Do you believe such changes by major beverage companies can have a significant impact on environmental sustainability? Share your opinions with us!
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