If you’ve wandered through the supermarket chilled aisle lately, you might have noticed more than just the usual cold air—there’s a real buzz among shoppers.

The excitement centres on two new dips priced at $4.50, and it seems everyone’s keen to scoop them up with a cracker or two.

So, what’s behind the hype? Let’s dip into it—pun fully intended!


Black Swan, a beloved Aussie brand known for its classic dips like hommus, tzatziki, and guacamole, has just launched two limited-edition ranch dips: Creamy Ranch and Buffalo Ranch.

These aren’t your average party snacks—these are the dips that have sent social media into a spin and sparked a nationwide hunt in Coles aisles.


Ranch, for those who haven’t yet been converted, is a creamy, tangy blend of yoghurt, garlic, and herbs.

It’s a staple in American households, where it’s drizzled on salads, dunked with chips, and slathered on just about anything that’ll sit still long enough.

In fact, ranch is so popular in the US that it’s outsold even tomato ketchup, racking up a whopping $1.3 billion in sales in 2024 alone!


So, how did the ranch become the latest must-have in Aussie kitchens? Credit goes in part to the power of social media.

British social media influencer Dawn Farmer helped kick off the craze in 2020, sharing her enthusiastic taste-tests of American snacks—including ranch sauce—with millions of followers.

Her popular video of fried pickles dipped in ranch (liked over 1.3 million times!) opened the floodgates, and soon, everyone wanted a taste.

Now, Aussie influencers and foodies are jumping on the bandwagon, eager to try all the delicious possibilities.

Social media couple Kaitlin and Josh, with over 290,000 followers, recently put the new Black Swan dips to the test, pairing them with everything from classic carrot sticks and corn chips to chicken nuggets and pizza.


The verdict? Carrot sticks were a hit, but chicken nuggets with ranch were the clear winner—earning a resounding 'so good' from both taste-testers.

The beauty of the ranch is its versatility. Sure, it’s perfect for dunking carrot sticks, celery, and corn chips, but why stop there?

Some adventurous souls have tried it with Tim Tams, Wagon Wheels, spring rolls, and even sour worms (we’re not sure about that last one, but hey, each to their own!).

The Buffalo Ranch, made in collaboration with cult-favourite Frank’s RedHot Sauce, adds a tangy, spicy kick for those who like a bit of heat with their creamy dip.

Whether you’re hosting a Friday night movie, putting together a weekend grazing platter, or just looking for a new way to jazz up your chicken nuggets, these dips are flying off the shelves for good reason.
What did you pair them with? Did you stick to the classics, or did you invent a new combo that everyone needs to try? Share your thoughts, tips, and taste-test results in the comments below.

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