Shopper compares price differences between major supermarkets – “What a lifesaver!”

As the cost of living continues to take a turn for the worse, hundreds and thousands of Australians are now struggling to afford basic necessities including groceries.

The Consumer Price Index states that the price of fruits and vegetables increased by 6.7 per cent in the last year while the cost of meat and seafood also soared by 6.2 per cent.

And the dilemma is certainly evident as several shoppers across the country have been vocal about their anxieties online, with one pointing out the gobsmacking price hike on one vegetable that they’ve stumbled across during a grocery run.


Although things may seem a little bleak and hopeless right now, the good news is there are still plenty of workarounds that will help keep your expenses to a minimum. A savvy shopper took one for the team and compared the price differences between major Aussie supermarkets in an effort to help others who are struggling to stick to their limited budgets.

Danielle Fraser, who goes by the username @theaveragewifeau on TikTok, detailed her analysis after one follower asked: “Can you tell me if it’s a lot cheaper at Aldi? I have never been but am thinking of going.”

In her TikTok video, Danielle provided viewers with a thorough breakdown of her purchases from Coles, Aldi, and Woolworths. She bought the exact same items along with similar ones to make the comparison as accurate and measurable as possible.

YuY0oxT_FueeNFrxmwkNSSawB45PFi9ZHEw6FYaa1z26XTH45QIBUKTvIGOMnC2E277YPATUvUOyjS4IUtLIgflisa-pLXK8ET_y3AkFT-iHAgHIrGEAzqVAEO3IRAZu3x0pF9Cifi8lV4gGpg

The battle of the major supermarkets. Image Credit: Starts at 60

“Okay, so I just did a comparison of my Aldi shop, Woolworths online and Coles online so we can actually see what’s cheaper,” she said. She added that this was done regardless of the items’ brand and that each product had to be the cheapest one being sold by the stores.

She disclosed that the shop at Aldi cost her $187.47, which was $46.16 cheaper compared to her total bill from Coles and $55.61 cheaper than at Woolworths. Her grocery bill from Coles amounted to $231.63, while her Woolworths shop set her back $239.08.

"So I hope that helps... I know it’s not hundreds of dollars cheaper, but still, if dollars count in your family, which they do in mine, Aldi is definitely the win," she concluded.


Danielle also addressed another concern involving meat quality, saying: "In terms of meat quality, Aldi definitely has good quality meat," she said.

Kicking it off with a price comparison of tinned tomatoes, the TikToker explained that Coles' cheapest tin costs less than Aldi's. She claimed that sandwich bags are also cheaper at both Coles and Woolworths.

Dill, which she said wasn’t in stock at Coles at the time of her shop, usually retailed for $3 per 10 grams. However, Aldi's sold them for $3 per 15 grams. Dill was also unavailable online at Woolworths and explained that such items only have prices displayed in-store.

Although Coles did not have fresh jalapenos available online, they did sell a 500-gram jar priced at $3.15, which she described as "a really good deal".

yR37snydBn7r8IlzeLujeTc_SDcqpAZd4182VOFHw4-PrIbWJIGUdswNgteHeruzVekU7_mIrSu0XpfmKjY4yb2dyF9QH4f5Jf56t-gPFpebtfwEizhc5g4xrh7C-aSawsR9Uw1EScyyLd02dA
T1marYDcddGyjDkmjNT31sdoy0JIDQyrS5PVOe_0atjmPEBHRes8waXF698bKw6CRLwmzORrgheQjXYcYMDwRdwqr0ZrjufCgBeSWKVmtbBySb6E1GDe37C4jqQS821S6517RAfjRVLmjJvEag

Danielle shared her revelation online. Image Credit: @theaveragewifeau

"If I were to buy jalapenos again, I would actually go for the jars because they would last longer," she shared.

Her video amassed more than 17.4k views and nearly a hundred comments from users, with the majority expressing their gratitude for the time she took to find out the price differences.

“Oh thank you so much for taking the time to do this. I’m astounded at the difference. Will definitely go there now.” one person wrote.

“I can’t believe you worked this out! Amazing.” chimed another.


A third said: “I have been meaning to do this… I’m so glad you’ve done it!”

“I love watching your videos. I always feel like you are so honest and real with us.” another praised.

“Super interesting comparison!” added one more.

Have you ever done a price comparison between the major supermarkets before? If so, which one helps you save money on groceries the most? Share your thoughts with us in the comments!

Watch Danielle’s full TikTok video below:


Video Credit: @theaveragewifeau
 
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As the cost of living continues to take a turn for the worse, hundreds and thousands of Australians are now struggling to afford basic necessities including groceries.

The Consumer Price Index states that the price of fruits and vegetables increased by 6.7 per cent in the last year while the cost of meat and seafood also soared by 6.2 per cent.

And the dilemma is certainly evident as several shoppers across the country have been vocal about their anxieties online, with one pointing out the gobsmacking price hike on one vegetable that they’ve stumbled across during a grocery run.


Although things may seem a little bleak and hopeless right now, the good news is there are still plenty of workarounds that will help keep your expenses to a minimum. A savvy shopper took one for the team and compared the price differences between major Aussie supermarkets in an effort to help others who are struggling to stick to their limited budgets.

Danielle Fraser, who goes by the username @theaveragewifeau on TikTok, detailed her analysis after one follower asked: “Can you tell me if it’s a lot cheaper at Aldi? I have never been but am thinking of going.”

In her TikTok video, Danielle provided viewers with a thorough breakdown of her purchases from Coles, Aldi, and Woolworths. She bought the exact same items along with similar ones to make the comparison as accurate and measurable as possible.

YuY0oxT_FueeNFrxmwkNSSawB45PFi9ZHEw6FYaa1z26XTH45QIBUKTvIGOMnC2E277YPATUvUOyjS4IUtLIgflisa-pLXK8ET_y3AkFT-iHAgHIrGEAzqVAEO3IRAZu3x0pF9Cifi8lV4gGpg

The battle of the major supermarkets. Image Credit: Starts at 60

“Okay, so I just did a comparison of my Aldi shop, Woolworths online and Coles online so we can actually see what’s cheaper,” she said. She added that this was done regardless of the items’ brand and that each product had to be the cheapest one being sold by the stores.

She disclosed that the shop at Aldi cost her $187.47, which was $46.16 cheaper compared to her total bill from Coles and $55.61 cheaper than at Woolworths. Her grocery bill from Coles amounted to $231.63, while her Woolworths shop set her back $239.08.

"So I hope that helps... I know it’s not hundreds of dollars cheaper, but still, if dollars count in your family, which they do in mine, Aldi is definitely the win," she concluded.


Danielle also addressed another concern involving meat quality, saying: "In terms of meat quality, Aldi definitely has good quality meat," she said.

Kicking it off with a price comparison of tinned tomatoes, the TikToker explained that Coles' cheapest tin costs less than Aldi's. She claimed that sandwich bags are also cheaper at both Coles and Woolworths.

Dill, which she said wasn’t in stock at Coles at the time of her shop, usually retailed for $3 per 10 grams. However, Aldi's sold them for $3 per 15 grams. Dill was also unavailable online at Woolworths and explained that such items only have prices displayed in-store.

Although Coles did not have fresh jalapenos available online, they did sell a 500-gram jar priced at $3.15, which she described as "a really good deal".

yR37snydBn7r8IlzeLujeTc_SDcqpAZd4182VOFHw4-PrIbWJIGUdswNgteHeruzVekU7_mIrSu0XpfmKjY4yb2dyF9QH4f5Jf56t-gPFpebtfwEizhc5g4xrh7C-aSawsR9Uw1EScyyLd02dA
T1marYDcddGyjDkmjNT31sdoy0JIDQyrS5PVOe_0atjmPEBHRes8waXF698bKw6CRLwmzORrgheQjXYcYMDwRdwqr0ZrjufCgBeSWKVmtbBySb6E1GDe37C4jqQS821S6517RAfjRVLmjJvEag

Danielle shared her revelation online. Image Credit: @theaveragewifeau

"If I were to buy jalapenos again, I would actually go for the jars because they would last longer," she shared.

Her video amassed more than 17.4k views and nearly a hundred comments from users, with the majority expressing their gratitude for the time she took to find out the price differences.

“Oh thank you so much for taking the time to do this. I’m astounded at the difference. Will definitely go there now.” one person wrote.

“I can’t believe you worked this out! Amazing.” chimed another.


A third said: “I have been meaning to do this… I’m so glad you’ve done it!”

“I love watching your videos. I always feel like you are so honest and real with us.” another praised.

“Super interesting comparison!” added one more.

Have you ever done a price comparison between the major supermarkets before? If so, which one helps you save money on groceries the most? Share your thoughts with us in the comments!

Watch Danielle’s full TikTok video below:


Video Credit: @theaveragewifeau

I only buy my fruit and veg at Aldi at the present time...for instance $2.49 for two baby cos lettuce this week, also capsicum $5.99 kg and carrots one dollar a packet. Far cheaper than my local Coles.
 
Once again, mostly common sense. The things that nobody includes in their comparison is the cost of fuel to go from shop to shop, the hassles of parking etc, and the value you put on your time. Not all of us has the luxury of having all three shops in the one place so travel is involved which can put quite a few dollars on your grocery bills.;)
 
Once again, mostly common sense. The things that nobody includes in their comparison is the cost of fuel to go from shop to shop, the hassles of parking etc, and the value you put on your time. Not all of us has the luxury of having all three shops in the one place so travel is involved which can put quite a few dollars on your grocery bills.;)
I'm lucky the 3 are in the one big shopping centre.
 
I have the 3 in my shopping centre but Aldi is right down the other end of the large shopping centre whilst Woolies and Coles and basically next door to each other. I have, however, shopped at both online when one doesn't have what I want. If Aldi did an online shop I might try it although I have tried a couple of their products and not been impressed. So time and distance and not having a car, home delivery wins out for me.
 
Would be great if we actually had Aldi here in Tasmania but no hope, they claim it is too expensive to send stuff to Tasmania but can send it to WA.(we used to live there so know how far it is and the cost involved).
 
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Reactions: Liz and Ricci
As the cost of living continues to take a turn for the worse, hundreds and thousands of Australians are now struggling to afford basic necessities including groceries.

The Consumer Price Index states that the price of fruits and vegetables increased by 6.7 per cent in the last year while the cost of meat and seafood also soared by 6.2 per cent.

And the dilemma is certainly evident as several shoppers across the country have been vocal about their anxieties online, with one pointing out the gobsmacking price hike on one vegetable that they’ve stumbled across during a grocery run.


Although things may seem a little bleak and hopeless right now, the good news is there are still plenty of workarounds that will help keep your expenses to a minimum. A savvy shopper took one for the team and compared the price differences between major Aussie supermarkets in an effort to help others who are struggling to stick to their limited budgets.

Danielle Fraser, who goes by the username @theaveragewifeau on TikTok, detailed her analysis after one follower asked: “Can you tell me if it’s a lot cheaper at Aldi? I have never been but am thinking of going.”

In her TikTok video, Danielle provided viewers with a thorough breakdown of her purchases from Coles, Aldi, and Woolworths. She bought the exact same items along with similar ones to make the comparison as accurate and measurable as possible.

YuY0oxT_FueeNFrxmwkNSSawB45PFi9ZHEw6FYaa1z26XTH45QIBUKTvIGOMnC2E277YPATUvUOyjS4IUtLIgflisa-pLXK8ET_y3AkFT-iHAgHIrGEAzqVAEO3IRAZu3x0pF9Cifi8lV4gGpg

The battle of the major supermarkets. Image Credit: Starts at 60

“Okay, so I just did a comparison of my Aldi shop, Woolworths online and Coles online so we can actually see what’s cheaper,” she said. She added that this was done regardless of the items’ brand and that each product had to be the cheapest one being sold by the stores.

She disclosed that the shop at Aldi cost her $187.47, which was $46.16 cheaper compared to her total bill from Coles and $55.61 cheaper than at Woolworths. Her grocery bill from Coles amounted to $231.63, while her Woolworths shop set her back $239.08.

"So I hope that helps... I know it’s not hundreds of dollars cheaper, but still, if dollars count in your family, which they do in mine, Aldi is definitely the win," she concluded.


Danielle also addressed another concern involving meat quality, saying: "In terms of meat quality, Aldi definitely has good quality meat," she said.

Kicking it off with a price comparison of tinned tomatoes, the TikToker explained that Coles' cheapest tin costs less than Aldi's. She claimed that sandwich bags are also cheaper at both Coles and Woolworths.

Dill, which she said wasn’t in stock at Coles at the time of her shop, usually retailed for $3 per 10 grams. However, Aldi's sold them for $3 per 15 grams. Dill was also unavailable online at Woolworths and explained that such items only have prices displayed in-store.

Although Coles did not have fresh jalapenos available online, they did sell a 500-gram jar priced at $3.15, which she described as "a really good deal".

yR37snydBn7r8IlzeLujeTc_SDcqpAZd4182VOFHw4-PrIbWJIGUdswNgteHeruzVekU7_mIrSu0XpfmKjY4yb2dyF9QH4f5Jf56t-gPFpebtfwEizhc5g4xrh7C-aSawsR9Uw1EScyyLd02dA
T1marYDcddGyjDkmjNT31sdoy0JIDQyrS5PVOe_0atjmPEBHRes8waXF698bKw6CRLwmzORrgheQjXYcYMDwRdwqr0ZrjufCgBeSWKVmtbBySb6E1GDe37C4jqQS821S6517RAfjRVLmjJvEag

Danielle shared her revelation online. Image Credit: @theaveragewifeau

"If I were to buy jalapenos again, I would actually go for the jars because they would last longer," she shared.

Her video amassed more than 17.4k views and nearly a hundred comments from users, with the majority expressing their gratitude for the time she took to find out the price differences.

“Oh thank you so much for taking the time to do this. I’m astounded at the difference. Will definitely go there now.” one person wrote.

“I can’t believe you worked this out! Amazing.” chimed another.


A third said: “I have been meaning to do this… I’m so glad you’ve done it!”

“I love watching your videos. I always feel like you are so honest and real with us.” another praised.

“Super interesting comparison!” added one more.

Have you ever done a price comparison between the major supermarkets before? If so, which one helps you save money on groceries the most? Share your thoughts with us in the comments!

Watch Danielle’s full TikTok video below:


Video Credit: @theaveragewifeau

I don't about the choice you have at your shopping center, I'm a bit lucky the three shop s are 100metres apart so I know what is cheaper where. Always go to Coles for pasta etc, Aldi for Coffee, have $80.00 machine going strong after 6years ,take it on holidays in car. Have definitely agreed with article Aldi comes out on top for price and quality. 😃🇦🇺👍
 
If you are consumer aware you would know Choice does this comparison regularly. Have belonged for nearly 60 years. Plus they cover so many other purchases and consumer issues. I didn't wait for 'influencers' to tell me what they consider I should do! Go to the people with the tested and proven methods plus being totally independent of any bias! Have saved $1000s over the years including very few repair/replacement costs on big items.
 
Once again, mostly common sense. The things that nobody includes in their comparison is the cost of fuel to go from shop to shop, the hassles of parking etc, and the value you put on your time. Not all of us has the luxury of having all three shops in the one place so travel is involved which can put quite a few dollars on your grocery bills.;)
That’s exactly what l was going to say. I have never been one to drive kilometres away to buy cheaper fuel and l do try to save money every way l can. Luckily all three major supermarkets are within 4 kilometres from my home.
 
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Reactions: Liz and Ricci
I shop on line, I firstly go straight to the 1/2 price items I then go to specials and then to online only specials, and lastly I go to the regular items I know I need.
I compare online specials of both Coles and woolworths. I always spend more than $200 so I get free delivery.
If by the odd chance I receive a bad quality item or don't receive it at all its an easy process to get a refund.
I get to see my cart at the end and how much it cost. I can then add or remove items

I don't need to drive to the shops
I dont need to search for parking
I don't need to spend time in the shop I don't get tempted to buy other items.
I don't need to carry groceries to the car or into my house
All up I would save at least 2 hours which I can use that time else where.

I do have a stock pile always have
I never pay full price for items like washing detergent, softeners, shampoo and conditioner ect and I have done this way before covid.
 
  • Like
Reactions: Ricci
As the cost of living continues to take a turn for the worse, hundreds and thousands of Australians are now struggling to afford basic necessities including groceries.

The Consumer Price Index states that the price of fruits and vegetables increased by 6.7 per cent in the last year while the cost of meat and seafood also soared by 6.2 per cent.

And the dilemma is certainly evident as several shoppers across the country have been vocal about their anxieties online, with one pointing out the gobsmacking price hike on one vegetable that they’ve stumbled across during a grocery run.


Although things may seem a little bleak and hopeless right now, the good news is there are still plenty of workarounds that will help keep your expenses to a minimum. A savvy shopper took one for the team and compared the price differences between major Aussie supermarkets in an effort to help others who are struggling to stick to their limited budgets.

Danielle Fraser, who goes by the username @theaveragewifeau on TikTok, detailed her analysis after one follower asked: “Can you tell me if it’s a lot cheaper at Aldi? I have never been but am thinking of going.”

In her TikTok video, Danielle provided viewers with a thorough breakdown of her purchases from Coles, Aldi, and Woolworths. She bought the exact same items along with similar ones to make the comparison as accurate and measurable as possible.

YuY0oxT_FueeNFrxmwkNSSawB45PFi9ZHEw6FYaa1z26XTH45QIBUKTvIGOMnC2E277YPATUvUOyjS4IUtLIgflisa-pLXK8ET_y3AkFT-iHAgHIrGEAzqVAEO3IRAZu3x0pF9Cifi8lV4gGpg

The battle of the major supermarkets. Image Credit: Starts at 60

“Okay, so I just did a comparison of my Aldi shop, Woolworths online and Coles online so we can actually see what’s cheaper,” she said. She added that this was done regardless of the items’ brand and that each product had to be the cheapest one being sold by the stores.

She disclosed that the shop at Aldi cost her $187.47, which was $46.16 cheaper compared to her total bill from Coles and $55.61 cheaper than at Woolworths. Her grocery bill from Coles amounted to $231.63, while her Woolworths shop set her back $239.08.

"So I hope that helps... I know it’s not hundreds of dollars cheaper, but still, if dollars count in your family, which they do in mine, Aldi is definitely the win," she concluded.


Danielle also addressed another concern involving meat quality, saying: "In terms of meat quality, Aldi definitely has good quality meat," she said.

Kicking it off with a price comparison of tinned tomatoes, the TikToker explained that Coles' cheapest tin costs less than Aldi's. She claimed that sandwich bags are also cheaper at both Coles and Woolworths.

Dill, which she said wasn’t in stock at Coles at the time of her shop, usually retailed for $3 per 10 grams. However, Aldi's sold them for $3 per 15 grams. Dill was also unavailable online at Woolworths and explained that such items only have prices displayed in-store.

Although Coles did not have fresh jalapenos available online, they did sell a 500-gram jar priced at $3.15, which she described as "a really good deal".

yR37snydBn7r8IlzeLujeTc_SDcqpAZd4182VOFHw4-PrIbWJIGUdswNgteHeruzVekU7_mIrSu0XpfmKjY4yb2dyF9QH4f5Jf56t-gPFpebtfwEizhc5g4xrh7C-aSawsR9Uw1EScyyLd02dA
T1marYDcddGyjDkmjNT31sdoy0JIDQyrS5PVOe_0atjmPEBHRes8waXF698bKw6CRLwmzORrgheQjXYcYMDwRdwqr0ZrjufCgBeSWKVmtbBySb6E1GDe37C4jqQS821S6517RAfjRVLmjJvEag

Danielle shared her revelation online. Image Credit: @theaveragewifeau

"If I were to buy jalapenos again, I would actually go for the jars because they would last longer," she shared.

Her video amassed more than 17.4k views and nearly a hundred comments from users, with the majority expressing their gratitude for the time she took to find out the price differences.

“Oh thank you so much for taking the time to do this. I’m astounded at the difference. Will definitely go there now.” one person wrote.

“I can’t believe you worked this out! Amazing.” chimed another.


A third said: “I have been meaning to do this… I’m so glad you’ve done it!”

“I love watching your videos. I always feel like you are so honest and real with us.” another praised.

“Super interesting comparison!” added one more.

Have you ever done a price comparison between the major supermarkets before? If so, which one helps you save money on groceries the most? Share your thoughts with us in the comments!

Watch Danielle’s full TikTok video below:


Video Credit: @theaveragewifeau

To do a true comparison a full analysis of contents is required and on this basis, in general terms, Aldi doesn't stand up. I did a full comparison I found many tinned or bottled items while showing a gross weight the same in all in Aldi's the content comparison showed fewer solids and more liquid filler than the well-known brands, therefore, reducing its true value, most shoppers who may read the labels will look at the gross and not analyze the true content, on other products such as vegetables and meat etc the quality at Aldi is generally lower, therefore, negating true value comparisons.
 
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To do a true comparison a full analysis of contents is required and on this basis, in general terms, Aldi doesn't stand up. I did a full comparison I found many tinned or bottled items while showing a gross weight the same in all in Aldi's the content comparison showed fewer solids and more liquid filler than the well-known brands, therefore, reducing its true value, most shoppers who may read the labels will look at the gross and not analyze the true content, on other products such as vegetables and meat etc the quality at Aldi is generally lower, therefore, negating true value comparisons.
 
  • Like
Reactions: Ricci
I have the 3 in my shopping centre but Aldi is right down the other end of the large shopping centre whilst Woolies and Coles and basically next door to each other. I have, however, shopped at both online when one doesn't have what I want. If Aldi did an online shop I might try it although I have tried a couple of their products and not been impressed. So time and distance and not having a car, home delivery wins out for me.
What didn't impress you please?
 
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If you have the option of going to even 2 supermarkets then you are lucky. I would have to drive 200km each way to go to Coles &/or Aldi or 45km to Woolies. We do have a local IGA but the quality of fruit & veg is appalling & the price of most other things is higher than Woolies. So I shop every 2-3 weeks at Woolies & this works out cheaper (incl petrol) than shopping at my local IGA.
 
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Reactions: Liz and Ricci
What didn't impress you please?
I didn't like their fresh bread, maybe I just got a bad batch. And their frozen vegetarian meals to me were not good. I like that their flour and sugar are so much cheaper. But as I said if they delivered I might try more. And they are way at the other end of our shopping complex which puts me off because of the distance to walk (not their fault but the complex management's idea).
 
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