Public transport is often a canvas for advertising, showcasing everything from the latest gadgets to upcoming events. However, a recent advertising campaign by Transport NSW has taken a turn that's left many commuters and online commentators feeling more than a little uncomfortable.


The campaign in question features advertisements for the betting site PickleBet, which have been prominently displayed on the side of trains, the light rail, and inside carriages across Sydney. This bold move has not gone unnoticed, with images of the ads circulating online and attracting a storm of criticism.


Many of you, our dear Seniors Discount Club members, might have seen these ads during your travels and felt a twinge of concern. 'Shame on you Transport NSW,' one online commenter echoed the sentiments of many, pointing out the inescapability of the gambling ads plastered 'inside and outside' on public trains. Another user highlighted the potential impact on those struggling with gambling addiction, describing it as 'absolute hell for someone trying to shake it'.


The backlash has been so significant that it has prompted an e-petition submitted to the NSW parliament, urging for the removal of these ads. The community's voice has grown so loud that it has reached the ears of the state government, with a spokesman for the Minister for Transport of New South Wales, Jo Haylen, stating that the ads are being reconsidered in light of 'community concern'.

Transport for NSW has found itself in a tricky situation, as their advertising suppliers are required to ensure that all material 'complied with all applicable laws.' According to the Australian Association of National Advertisers code of ethics, gambling ads are permitted in public forums as long as they do not depict or specifically target minors. Betting companies are also bound by strict guidelines that prohibit them from encouraging users to bet beyond their means.

This controversy comes at a time when Prime Minister Anthony Albanese has been criticised for scrapping plans to pursue gambling ad reforms. Workplace Relations Minister Murray Watt confirmed that the government would not be pushing forward with the reforms at this time, opting instead to continue consultations on the laws. This decision has been met with disappointment, as the reforms were a key recommendation in a landmark report by the late Labor MP Peta Murphy.


The Coalition has seized upon this delay, with Peter Dutton condemning Labor for its inaction, calling it a 'cowardly and craven capitulation' and accusing the government of failing to make the right decisions.

As seniors, we've seen many changes in advertising over the years, and we understand the need for balance between commercial interests and community values. The debate over these gambling ads is a reminder that our voices are powerful and that we can influence change when we stand together.
We invite you to share your thoughts on this issue. Have you seen these ads on your travels? Do they concern you? How do you feel about the presence of gambling advertisements in public spaces? Your opinions matter, and we're here to listen and engage in this important conversation.