See the stunning result when two iconic brands team up for a new product launch!
By
Seia Ibanez
- Replies 1
Australia has long been a melting pot of innovative ideas and unique collaborations, and the latest partnership between two of the country's most beloved brands is no exception.
Imagine entering a room and being greeted by the sweet, familiar scents of your childhood favourites.
In a delightful twist that combines the nostalgic joy of confectionery with the soothing ambience of home fragrances, Allen’s and Dusk have teamed up to create a lolly-inspired home fragrance range.
This new collection brings together the playful essence of Allen’s lollies with the expertise of Dusk's home fragrance products.
The range includes scented candles, bath bombs, room sprays, and fragrant oils, all inspired by some of Australia’s most cherished treats.
The scents featured in this quirky collection will make your mouth water. With options like Frogs Alive, Peaches and Cream, Pineapple, Sherbies, and Cheekies, there's a fragrance to suit every sweet tooth.
It's a sensory journey reminiscent of rummaging through a bag of Allen's lollies, with each scent capturing the essence of the iconic confectionery.
Nestlé Head of Marketing Confectionery, Melanie Chen, expressed the joy of opening a bag of Allen’s.
‘When you open up a bag of Allen’s, that deliciously familiar smell can instantly lift your mood,’ she said.
She shared her excitement about the partnership, stating, 'We are thrilled to partner with the candle and gifting experts from Dusk to re-create our lolly fragrance in this iconic range.’
‘It’s the perfect accompaniment to enjoying your favourite Allen’s lolly or simply enjoying the mouth-watering aroma through your home.'
Dusk's Chief Marketing Officer, Jeremy Taylor, echoed this sentiment, highlighting the brand's enthusiasm for the collaboration.
He assured customers that the products have been meticulously crafted by experts to smell just like the real thing, offering a nostalgic experience that's both authentic and enjoyable.
The collection is as varied as an Allen’s Party Mix, ensuring there's something for everyone.
Candles range in price from $14.99 to $54.99 and come in sizes from 100g to 350g, perfect for setting the mood in any space.
For those who prefer a different type of fragrance dispersal, the range also includes fragrant oils, tealights, and room sprays starting at $24.99.
And let's not forget about the bath bombs, priced from $12.99, which come in scents like Jellybeans, Strawberries and Cream, Peaches and Cream, and Sherbies.
These bath bombs promise to transform your bath time into an indulgent, aromatic escape reminiscent of diving into a bag of your favourite lollies.
Have you tried any of the products from this lolly-inspired home fragrance range? Do these scents bring back memories of your favourite Allen lollies? Share your thoughts and experiences in the comments below!
Imagine entering a room and being greeted by the sweet, familiar scents of your childhood favourites.
In a delightful twist that combines the nostalgic joy of confectionery with the soothing ambience of home fragrances, Allen’s and Dusk have teamed up to create a lolly-inspired home fragrance range.
This new collection brings together the playful essence of Allen’s lollies with the expertise of Dusk's home fragrance products.
The range includes scented candles, bath bombs, room sprays, and fragrant oils, all inspired by some of Australia’s most cherished treats.
The scents featured in this quirky collection will make your mouth water. With options like Frogs Alive, Peaches and Cream, Pineapple, Sherbies, and Cheekies, there's a fragrance to suit every sweet tooth.
It's a sensory journey reminiscent of rummaging through a bag of Allen's lollies, with each scent capturing the essence of the iconic confectionery.
Nestlé Head of Marketing Confectionery, Melanie Chen, expressed the joy of opening a bag of Allen’s.
‘When you open up a bag of Allen’s, that deliciously familiar smell can instantly lift your mood,’ she said.
She shared her excitement about the partnership, stating, 'We are thrilled to partner with the candle and gifting experts from Dusk to re-create our lolly fragrance in this iconic range.’
‘It’s the perfect accompaniment to enjoying your favourite Allen’s lolly or simply enjoying the mouth-watering aroma through your home.'
Dusk's Chief Marketing Officer, Jeremy Taylor, echoed this sentiment, highlighting the brand's enthusiasm for the collaboration.
He assured customers that the products have been meticulously crafted by experts to smell just like the real thing, offering a nostalgic experience that's both authentic and enjoyable.
The collection is as varied as an Allen’s Party Mix, ensuring there's something for everyone.
Candles range in price from $14.99 to $54.99 and come in sizes from 100g to 350g, perfect for setting the mood in any space.
For those who prefer a different type of fragrance dispersal, the range also includes fragrant oils, tealights, and room sprays starting at $24.99.
And let's not forget about the bath bombs, priced from $12.99, which come in scents like Jellybeans, Strawberries and Cream, Peaches and Cream, and Sherbies.
These bath bombs promise to transform your bath time into an indulgent, aromatic escape reminiscent of diving into a bag of your favourite lollies.
Key Takeaways
- Two of Australia’s most iconic brands, Allen's and Dusk, have collaborated to create a new home fragrance range.
- The range includes lolly-inspired scented candles, bath bombs, room sprays, and fragrant oils, featuring scents like Frogs Alive, Peaches and Cream, and Pineapple.
- Nestlé Head of Marketing Confectionery Melanie Chen expressed enthusiasm about recreating Allen’s lolly fragrance with Dusk to lift people’s moods.
- The Allen's inspired Dusk range includes products priced from $12.99 to $54.99 and is designed to evoke the smell of some of Australia's favourite treats.
Have you tried any of the products from this lolly-inspired home fragrance range? Do these scents bring back memories of your favourite Allen lollies? Share your thoughts and experiences in the comments below!