Santa's already at Coles: Christmas goods appear four months early!
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As the scent of spring blossoms still lingers in the air, it might be a surprise to stroll through the aisles of your local Coles and find yourself face-to-face with the festive cheer of Christmas.
Christmas goods have already made their grand entrance onto supermarket shelves across the country, and it's not even summer yet!
In a move that has become a tradition, Coles has again decided to give Australians a head start on holiday shopping by rolling out their holiday-themed baked goods nearly four months before 25 December.
This early stocking of Christmas treats is a strategy for Coles that has been introduced previously.
The timing aligns with previous years, and it's a response to a trend that the supermarket giant has observed:
Australians love to indulge in festive delights well before the Christmas rush.
Coles even launched the first drop of its Christmas bakery range back in July for those who celebrate a wintery Christmas on the eastern seaboard.
'We know our customers love eating our festive delights in the months leading up to Christmas, and last year we sold more than 50 per cent of our fruit mince pies before December,' a Coles spokesperson shared.
This early release allows customers to savour the joys of the holiday season and manage their expenses over time rather than facing a financial crunch as the big day approaches.
The range of goodies now on sale includes the traditional Christmas pudding, as well as other flavors like chocolate and raspberry, vanilla, fruit mince pies, and an apricot and peach pie, with prices ranging from $2.50 to $8.50.
Coles attributes this to its successful seasonal campaigns, collectibles, and major trading events, such as Christmas and Easter, which have contributed to its impressive $1.1 billion profit.
Online sales have also played a significant role in their financial success.
Last year, the supermarket giant sold over 1.5 million packets of fruit mince pies and more than 500,000 puddings before Christmas, and it anticipates even higher spending this year despite the challenges of high inflation rates and rising costs.
Do you welcome the opportunity to spread out your holiday spending, or do you prefer to keep the Christmas spirit contained to December? Let us know your opinion in the comments below.
Christmas goods have already made their grand entrance onto supermarket shelves across the country, and it's not even summer yet!
This early stocking of Christmas treats is a strategy for Coles that has been introduced previously.
The timing aligns with previous years, and it's a response to a trend that the supermarket giant has observed:
Coles is already stocking Christmas treats. Credit: Shutterstock
Australians love to indulge in festive delights well before the Christmas rush.
Coles even launched the first drop of its Christmas bakery range back in July for those who celebrate a wintery Christmas on the eastern seaboard.
'We know our customers love eating our festive delights in the months leading up to Christmas, and last year we sold more than 50 per cent of our fruit mince pies before December,' a Coles spokesperson shared.
This early release allows customers to savour the joys of the holiday season and manage their expenses over time rather than facing a financial crunch as the big day approaches.
The range of goodies now on sale includes the traditional Christmas pudding, as well as other flavors like chocolate and raspberry, vanilla, fruit mince pies, and an apricot and peach pie, with prices ranging from $2.50 to $8.50.
Coles attributes this to its successful seasonal campaigns, collectibles, and major trading events, such as Christmas and Easter, which have contributed to its impressive $1.1 billion profit.
Online sales have also played a significant role in their financial success.
Last year, the supermarket giant sold over 1.5 million packets of fruit mince pies and more than 500,000 puddings before Christmas, and it anticipates even higher spending this year despite the challenges of high inflation rates and rising costs.
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