Robert Irwin unveils bold new career move after shocking scam ordeal
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In a world where the internet can be as wild as the outback, it's not uncommon for public figures to find themselves the target of online mischief and malice.
Robert Irwin, the young wildlife warrior who has grown up in the public eye, recently found himself in the crosshairs of heartless scammers. A doctored image circulated online, falsely depicting the conservationist being arrested, causing quite a stir among his fans and followers.
But, as they say, every cloud has a silver lining, and for Robert, that silver lining is a shiny new role that's set to boost his already impressive career.
Robert Irwin, son of the late Steve Irwin and a passionate advocate for wildlife and conservation, has taken on an exciting new challenge.
He's become the fresh face of a Queensland tourism campaign, a move that's sure to make waves in the travel industry.
Teaming up with none other than the beloved cartoon character Bluey, Robert aims to draw in a whopping 1.3 million travellers from across the globe, including the United States, United Kingdom, New Zealand, Japan, and Singapore.
The campaign, which was officially launched by Tourism and Events Queensland at Brisbane’s South Bank, is backed by a hefty $9.2 million budget.
It's a blend of charm and adventure, combining the star power of Robert and Bluey to showcase Queensland's most iconic holiday destinations.
From the breathtaking Great Barrier Reef to the vibrant streets of Brisbane and the sun-soaked Gold Coast, the commercial invites viewers to 'Come Play in Bluey's World’.
'Ever wished you could live in Bluey’s world for real life?' Robert asked in the advertisement, his enthusiasm infectious.
The montage that follows is a siren call to all who yearn for adventure, a visual feast of Queensland's natural beauty and cultural vibrancy.
'Well, that’s all of Queensland. So come play!' he encouraged.
The campaign isn't just about stunning visuals and celebrity endorsements; it's also about engaging with the community.
To kick things off, a group of youngsters gathered to break the world record for a game of 'Keepy Uppy' from Bluey, which involves keeping a red ball in the air.
More than 700 participants joined in the fun across Brisbane, Cairns, and the Gold Coast, a testament to the campaign's playful spirit.
This marketing initiative is a collaborative effort between Tourism and Events Queensland and BBC Studios. It's timed perfectly with the upcoming opening of the immersive play land Bluey’s World on November 7.
To sweeten the deal, travel enthusiasts can look forward to a range of travel deals from Flight Centre, Accor, and Qantas.
The scam circulated on social media last week. Artificial intelligence was used to create 'deep fakes' of Mr Irwin for fraudulent advertisements.
According to the fake ad, the platform could make people rich through an artificial intelligence-driven cryptocurrency trading strategy. The scammers even asked readers to give the fake Mr Irwin $375 to help them make money using cryptocurrency. You can read more about that here.
Despite the unpleasantness of the scam targeting him, Robert Irwin has not publicly addressed the incident.
Instead, he's focusing on his new role, which not only promotes the wonders of Queensland but also aligns with his dedication to sharing the beauty of the natural world.
Are any of you thinking about taking a trip to the Sunshine State? If you're a local in Queensland, what are your top recommended destinations? Share them in the comments below. We'd love to hear about your adventures!
Robert Irwin, the young wildlife warrior who has grown up in the public eye, recently found himself in the crosshairs of heartless scammers. A doctored image circulated online, falsely depicting the conservationist being arrested, causing quite a stir among his fans and followers.
But, as they say, every cloud has a silver lining, and for Robert, that silver lining is a shiny new role that's set to boost his already impressive career.
Robert Irwin, son of the late Steve Irwin and a passionate advocate for wildlife and conservation, has taken on an exciting new challenge.
He's become the fresh face of a Queensland tourism campaign, a move that's sure to make waves in the travel industry.
Robert Irwin has been chosen as the new face of the Queensland tourism campaign. Image source: @RobertIrwin/X (Twitter)
Teaming up with none other than the beloved cartoon character Bluey, Robert aims to draw in a whopping 1.3 million travellers from across the globe, including the United States, United Kingdom, New Zealand, Japan, and Singapore.
The campaign, which was officially launched by Tourism and Events Queensland at Brisbane’s South Bank, is backed by a hefty $9.2 million budget.
It's a blend of charm and adventure, combining the star power of Robert and Bluey to showcase Queensland's most iconic holiday destinations.
From the breathtaking Great Barrier Reef to the vibrant streets of Brisbane and the sun-soaked Gold Coast, the commercial invites viewers to 'Come Play in Bluey's World’.
'Ever wished you could live in Bluey’s world for real life?' Robert asked in the advertisement, his enthusiasm infectious.
The montage that follows is a siren call to all who yearn for adventure, a visual feast of Queensland's natural beauty and cultural vibrancy.
'Well, that’s all of Queensland. So come play!' he encouraged.
The campaign isn't just about stunning visuals and celebrity endorsements; it's also about engaging with the community.
To kick things off, a group of youngsters gathered to break the world record for a game of 'Keepy Uppy' from Bluey, which involves keeping a red ball in the air.
More than 700 participants joined in the fun across Brisbane, Cairns, and the Gold Coast, a testament to the campaign's playful spirit.
This marketing initiative is a collaborative effort between Tourism and Events Queensland and BBC Studios. It's timed perfectly with the upcoming opening of the immersive play land Bluey’s World on November 7.
To sweeten the deal, travel enthusiasts can look forward to a range of travel deals from Flight Centre, Accor, and Qantas.
The scam circulated on social media last week. Artificial intelligence was used to create 'deep fakes' of Mr Irwin for fraudulent advertisements.
According to the fake ad, the platform could make people rich through an artificial intelligence-driven cryptocurrency trading strategy. The scammers even asked readers to give the fake Mr Irwin $375 to help them make money using cryptocurrency. You can read more about that here.
Despite the unpleasantness of the scam targeting him, Robert Irwin has not publicly addressed the incident.
Instead, he's focusing on his new role, which not only promotes the wonders of Queensland but also aligns with his dedication to sharing the beauty of the natural world.
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only to backfire at the scammer’s idiocy. Yes, let Robert shine in his new position even if it is easier for him to get such an offer on a silver platter for being the son of famous Steve Irwin. Lucky him.
