Revealing the truth behind Heinz's '57 Varieties' tagline!
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Life is infused with mysteries, ranging from the profound to those that make you squint your eyebrows in puzzlement.In the world of condiments, there's a mysterious number '57' on Heinz tomato sauce bottle labels that has intrigued many. It's a question that some of us never considered, but now that it's brought up, it makes us curious.
Before we dive into the interesting details, let's quickly look back at the company's humble beginnings.
Heinz, the well-known household name it is today, was founded in 1869 by its determined founder, Henry J. Heinz.
He was known for his innovative approach to preparing and preserving food, which transformed canned and bottled goods from ordinary products into symbols of quality and reliability.
Now that we have some background, let's explore the intriguing conversation happening on social media.
Many have speculated about the meaning of the '57' on Heinz tomato sauce bottles.
Some think it might represent the company's founding year, the number of tomatoes in each bottle, or even a humorous remark about the rising cost of living.
One suggestion is that '57' might be connected to the best spot on the bottle for squeezing tomato sauce.
Heinz's Head of Marketing, Andrea Payne, revealed the true story behind the '57 varieties' label on the Heinz Tomato sauce bottle. Surprisingly, founder Henry J. Heinz chose the number '57' at random.
When Heinz adopted the '57' label, they already had more than 60 different products in their range. So, why did they pick '57'?
The fondness for '57' sprung up when Henry J. Heinz happened upon a shoe company proudly promoting their 21 different styles.
Inspired by this, Heinz decided to follow a similar strategy, mixing a pinch of personal sentiment with a dash of branding genius.
The five represented Heinz's lucky number, while seven was considered lucky by his wife.
Heinz also felt that the number seven held a universal appeal for people of all ages.
Key Takeaways
- Heinz sauce bottles have a '57 varieties' label, prompting many to speculate the meaning behind it.
- The label was chosen randomly by founder Henry Heinz and bore no actual significance to the content or varieties of products, as confirmed by a company spokesperson.
- It was also revealed that the number was a combination of Heinz's and his wife's lucky numbers, five and seven, respectively.
And what about the assumption that '57' was the bottle's 'sweet spot' for squeezing the sauce?
Ms Payne confirmed that it wasn’t too far from the truth, 'The sweet spot to tap on the Heinz bottle is the 57 on the neck. All you need to do is apply a firm tap where the bottle narrows, and the tomato sauce will come out easier.'
Now, isn't this trivia delightfully satisfying?
So, the next time you reach for Heinz tomato sauce to add that splash to your fish and chips, hot dogs, or pies, not only will you notice the familiar '57', but you'll also have a fun piece of trivia to share with your companions.
Members, what other taglines or marketing stories of well-known brands do you find interesting? Share them with us in the comments below!