Saving money at the checkout is always a win—especially when the cost of living keeps climbing.

But what if there was a discount available to millions of Australians each month that many simply don’t know about?

One shopper’s recent discovery has shed light on a little-known offer that could make a real difference for seniors.


Saving a few dollars at the register might not seem like much—but in the middle of a cost-of-living crisis, every little bit adds up. And now, thanks to one surprised shopper’s experience, a quiet retail policy has suddenly gained national attention.

Cecillia Therese, a 27-year-old from Brisbane, sparked curiosity after posting to social media about a surprising discovery she made at a Kmart checkout.

‘I need to know if this is a thing everywhere because I did not know about this,’ she said.


According to Cecillia, she was told by a Kmart worker that the retailer offers a special monthly discount for eligible customers—a detail she hadn’t seen advertised or promoted before.

‘I was at Kmart, no one told me,’ one person commented on social media. Another added, ‘What!! I have a pension card and shopped there today. I was at self-checkout, though.’

The post quickly gained traction online, with many Australians echoing Cecillia’s surprise.

‘I’ve never heard of this!’ one user wrote, while others admitted they had been unaware despite regularly shopping at Kmart.

The offer in question is Kmart’s Pensioner Discount Day—a little-known policy that gives eligible customers a five per cent discount off their total bill. But it wasn’t just a local promotion.


A Kmart spokesperson confirmed the discount applied nationwide and ran all year round. It was held on the first Wednesday of each month.

However, not everyone with a seniors card could access it. The discount was only available to shoppers holding a Commonwealth Government Pensioner Concession Card or a Department of Veterans’ Affairs Health Card. Commonwealth and State-issued seniors cards were not accepted.



Cecillia praised the initiative, especially given the economic climate.

‘We’re in the middle of a cost-of-living crisis and I have many family members and friends who are in receipt of pension cards for many different reasons,’ she said.

‘Kmart, usually like many people, is their first point of contact when it comes to shopping for clothes, homeware, toys etc at an affordable price.’


Despite the support for the program, Cecillia said she was surprised it wasn’t being promoted more clearly.

‘It seems like a missed marketing opportunity on their part. I think any initiative by multimillion-dollar corporations to help everyday people save money is good,’ she said.

For many eligible Australians, this quiet policy may now be a reason to circle the first Wednesday of each month on their calendars—and maybe take a second look at what other discounts are hiding in plain sight.


For many older Australians trying to stretch every dollar, knowing where to find real savings can make a world of difference.

A recent report took a closer look at another money-saving initiative designed specifically for seniors.

Watch the full story to see how it could help you too.




With everyday expenses continuing to rise, would a simple five per cent discount be enough to change when and where you shop? Let us know your thoughts in the comments.

In a previous story, we looked at how major supermarkets are battling it out to offer the best value—a topic that hits home for seniors trying to make every dollar count.

With discounts like Kmart’s quietly saving shoppers money, it's worth seeing how your regular grocery store stacks up too.

If you're watching your spending, this one might help you decide where your next food shop should be.

Read more: Who's winning the supermarket price war? Shopper crowns unexpected winner