Nestlé just announced a groundbreaking change to one of their most iconic chocolate bars
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One of the most iconic and beloved chocolate bars in Australia just made a huge sustainability announcement that will change its iconic red and white packaging.
In 2022, the brand announced its switch to greener packaging, which saw it replace the previous packaging with 30 per cent recycled plastic.
The announcement came just days before World Environment Day, with the move reducing the company's use of virgin plastic by approximately 250,000 square metres—enough virgin plastic to cover around two hundred 50-meter swimming pools every year!
The move made KitKat Australia the first food wrapped in a more sustainable soft plastic and the brand with the highest amount of recycled soft plastic used in a confectionary wrapper compared to other major food brands.
This year, the classic KitKat bars, KitKat Gold four-finger bars, KitKat Chunky Aero Mint bars, and the classic KitKat block will now have a new look increasing the amount of recycled plastic to a whopping 90 per cent!
Andrew Lawrey, Nestlé’s General Manager of Confectionery, said consumers are concerned about sustainability. 'KitKat lovers tell us they want breaks for good—and that packaging matters to them.'
'Their appetite for change is accelerating, and we know they are looking for better packaging, including packaging made with more recycled material.'
'It’s critical that our packaging keeps KitKat safe and fresh and delivers that delicious snap consumers love.'
'While recycled plastic suitable for soft plastic food wrappers continues to be scarce, we will keep working closely with our suppliers to transition as quickly as possible.'
By 2025, Nestlé has pledged to reduce the use of virgin plastic use by a third, with the company’s Director of Corporate Affairs and Sustainability in the Oceania region, Margaret Stuart, saying: 'We hope this wrapper does more than just reduce virgin plastic use. We hope it’s a reminder of the circular potential for soft plastics.'
'We all know the disappointment of not being able to recycle our soft plastics right now, but we’ve designed our wrappers so that where collection is available, they can be recycled.'
The brand-new packaging will be rolled out all over Australia starting this month, October 2023.
In similar news, and in a move that’s sure to benefit millions of shoppers and the environment, supermarket giant Woolworths has announced that they are making a particular change to their milk cartons.
Currently on trial, Woolies have started switching their milk cartons from coloured lids to clear ones.
The change came into effect this week in selected Woolworths stores in Victoria, NSW and Queensland, and they’re hoping to roll out the rest of the country by early next year.
Find out more about this change and how it affects the recycling process here.
Members, what are your thoughts on Nestlé’s latest move? Share them with us in the comments below!
In 2022, the brand announced its switch to greener packaging, which saw it replace the previous packaging with 30 per cent recycled plastic.
The announcement came just days before World Environment Day, with the move reducing the company's use of virgin plastic by approximately 250,000 square metres—enough virgin plastic to cover around two hundred 50-meter swimming pools every year!
The move made KitKat Australia the first food wrapped in a more sustainable soft plastic and the brand with the highest amount of recycled soft plastic used in a confectionary wrapper compared to other major food brands.
Beloved KitKat bars will see a change in packaging starting this month. Image source: Nestlé Australia.
This year, the classic KitKat bars, KitKat Gold four-finger bars, KitKat Chunky Aero Mint bars, and the classic KitKat block will now have a new look increasing the amount of recycled plastic to a whopping 90 per cent!
Andrew Lawrey, Nestlé’s General Manager of Confectionery, said consumers are concerned about sustainability. 'KitKat lovers tell us they want breaks for good—and that packaging matters to them.'
'Their appetite for change is accelerating, and we know they are looking for better packaging, including packaging made with more recycled material.'
'It’s critical that our packaging keeps KitKat safe and fresh and delivers that delicious snap consumers love.'
'While recycled plastic suitable for soft plastic food wrappers continues to be scarce, we will keep working closely with our suppliers to transition as quickly as possible.'
By 2025, Nestlé has pledged to reduce the use of virgin plastic use by a third, with the company’s Director of Corporate Affairs and Sustainability in the Oceania region, Margaret Stuart, saying: 'We hope this wrapper does more than just reduce virgin plastic use. We hope it’s a reminder of the circular potential for soft plastics.'
'We all know the disappointment of not being able to recycle our soft plastics right now, but we’ve designed our wrappers so that where collection is available, they can be recycled.'
The brand-new packaging will be rolled out all over Australia starting this month, October 2023.
In similar news, and in a move that’s sure to benefit millions of shoppers and the environment, supermarket giant Woolworths has announced that they are making a particular change to their milk cartons.
Currently on trial, Woolies have started switching their milk cartons from coloured lids to clear ones.
The change came into effect this week in selected Woolworths stores in Victoria, NSW and Queensland, and they’re hoping to roll out the rest of the country by early next year.
Find out more about this change and how it affects the recycling process here.
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