Major Milo shake-up: Big changes coming to a beloved Aussie brand
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Folks, we've got some exciting news for you. Just when we thought our favourite Aussie malt chocolate beverage couldn't get any better, Nestlé gives us with something new and exciting to look forward to!
We’re guessing there's a fair chance that you, too, have fond memories of Milo from childhood. Well, brace yourself—Milo has announced a major change to its product line, one that gym enthusiasts and health-conscious Aussies alike will surely appreciate.
Shoppers have already begun to spot a new version of our beloved Milo on supermarket shelves, creating an exciting buzz among fans. Nestlé has confirmed that this new variation, called Milo Pro Powder, is indeed hitting the market.
Don't worry. Our nostalgia-filled, iconic chocolate malt drink still retains the traditional taste we all adore. What makes the Milo Pro Powder unique is that it packs a whopping 15g of protein per glass when served with milk. That's right: you get to savour that classic Milo flavour, all while reaping the benefits of protein!
And that's not all. Alongside Milo Pro Powder, Nestlé is also launching Milo Protein Snack Bars in June. These convenient bars contain 6g of protein and aim to bring you the same delicious taste of the original Milo we know and love.
Rebecca Dobbins, Nestlé's General Manager of Dairy, spoke about these exciting changes: 'Milo has been an Aussie favourite for generations, and we want people to be able to continue to enjoy it in a way that suits their lifestyle.'
She added, 'Protein can play an important role for many people, including teenagers and active Aussies who have additional nutrition requirements.'
With these additions, fans of the classic Milo are already reacting with enthusiasm and anticipation. Comments on social media range from 'Take my money and run!' to 'Yum, can’t wait to try the bars!' Some have even compared the new Pro Powder to Milo Xtra, a protein-rich version of the drink launched in 2020.
Milo enthusiasts eagerly waiting for these new products won’t have to wait long: Milo Pro Powder (700g) will retail at $15.50 and will be available at Woolworths, Coles, and independent grocers from late May. As for the Milo Protein Snack Bars (6 bars for $8), they will hit the shelves at Coles and independent grocers from mid-June.
Since then, the Milo brand has tweaked and evolved its recipes over the years in order to meet changing consumer tastes. For example, Milo Xtra, a variation of the original drink, was released in 2020 and provided 12g of protein per cup when mixed with milk—making it perfect for those looking for post-exercise recovery.
For many Australians, Milo stands as an iconic reminder of childhood and a tie to a happy past. However, it is clear that the brand is continuing to adapt in order to meet the changing needs and dietary requirements of its customers—as evidenced by its latest iterations.
Members, these new additions to the Milo family sound like they'd be a fantastic, healthy, and delicious pick-me-up after a workout session or simply as a snack for you or the grandkids. Let us know your thoughts: are you excited to try out these new protein-packed versions of our favourite Aussie drink?
We’re guessing there's a fair chance that you, too, have fond memories of Milo from childhood. Well, brace yourself—Milo has announced a major change to its product line, one that gym enthusiasts and health-conscious Aussies alike will surely appreciate.
Shoppers have already begun to spot a new version of our beloved Milo on supermarket shelves, creating an exciting buzz among fans. Nestlé has confirmed that this new variation, called Milo Pro Powder, is indeed hitting the market.
Introducing Milo Pro, the latest option for health-conscious individuals. Source: TikTok/@nectoriouspapi1.
Don't worry. Our nostalgia-filled, iconic chocolate malt drink still retains the traditional taste we all adore. What makes the Milo Pro Powder unique is that it packs a whopping 15g of protein per glass when served with milk. That's right: you get to savour that classic Milo flavour, all while reaping the benefits of protein!
And that's not all. Alongside Milo Pro Powder, Nestlé is also launching Milo Protein Snack Bars in June. These convenient bars contain 6g of protein and aim to bring you the same delicious taste of the original Milo we know and love.
Rebecca Dobbins, Nestlé's General Manager of Dairy, spoke about these exciting changes: 'Milo has been an Aussie favourite for generations, and we want people to be able to continue to enjoy it in a way that suits their lifestyle.'
She added, 'Protein can play an important role for many people, including teenagers and active Aussies who have additional nutrition requirements.'
With these additions, fans of the classic Milo are already reacting with enthusiasm and anticipation. Comments on social media range from 'Take my money and run!' to 'Yum, can’t wait to try the bars!' Some have even compared the new Pro Powder to Milo Xtra, a protein-rich version of the drink launched in 2020.
Milo enthusiasts eagerly waiting for these new products won’t have to wait long: Milo Pro Powder (700g) will retail at $15.50 and will be available at Woolworths, Coles, and independent grocers from late May. As for the Milo Protein Snack Bars (6 bars for $8), they will hit the shelves at Coles and independent grocers from mid-June.
The Iconic History of Milo: How the Popular Brand has Adapted Over the Years
Milo, the iconic and beloved chocolate malt drink, has been a staple in the pantries of Australians for generations. Initially created as a health tonic for malnourished children during the Great Depression, the powder quickly achieved cult status and today is enjoyed by adults and children alike.Since then, the Milo brand has tweaked and evolved its recipes over the years in order to meet changing consumer tastes. For example, Milo Xtra, a variation of the original drink, was released in 2020 and provided 12g of protein per cup when mixed with milk—making it perfect for those looking for post-exercise recovery.
For many Australians, Milo stands as an iconic reminder of childhood and a tie to a happy past. However, it is clear that the brand is continuing to adapt in order to meet the changing needs and dietary requirements of its customers—as evidenced by its latest iterations.
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