Love pepperoni pizza? Domino's has just released a new scent for your car
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Pizza lovers rejoice! The deliciously nostalgic scent of pepperoni pizza is coming soon to a car near you, thanks to the latest innovation from Domino's Australia.
Domino's, one of the largest pizza chains in the world, has become known for its creative marketing ploys and out-of-the-box promotions.
On November 3rd, they launched their most mouthwatering campaign yet: a limited-edition pepperoni-scented car freshener.
This new car accessory will allow motorists to fill their vehicles with the irresistible fragrance of oven-baked pepperoni pizza. One whiff is sure to conjure up fond memories of enjoying a hot, cheesy slice with friends and family over the years!
Pizza has a long and storied history, originating in Italy as far back as the 10th century. Over the centuries, it has evolved into the beloved pie we know today, with endless variations and topping combinations.
In Australia, an estimated 264 million pizzas are eaten annually, making the country second only to Italy in terms of consumption.
Pepperoni remains one of the most popular choices for its bold flavour and satisfying crispness when baked.
Domino's Chief Marketing Officer Allan Collins expressed excitement about extending the sensory pizza experience from the kitchen to the open road.
'Pepperoni is one of our most popular pizza flavours, and we know that our customers love its mouth-watering scent, which is why we've decided to make their daily commute a little more… tasty,' he said.
'Whether you're cruising home from your local Domino's salivating to eat your order or stuck in traffic on your way home from work, the lucky winners of our latest creation can indulge in the scent of Domino's pepperoni pizza, making every journey all the more enjoyable.'
The custom air fresheners, only available through a special giveaway promotion, feature Domino's signature pepperoni pizza design and colours. They also include a convenient QR code to allow easy pizza ordering and delivery for those on the go.
This isn't the first time Domino's has mixed cars and pizza. In March 2022, they gave away a car covered in pepperoni to their biggest pizza fan. Four months later in July, they introduced their first mobile pizza kitchen.
Now, they're taking the pizza and car combo to the next level by letting your car smell like a mobile pizza kitchen.
While odd at first glance, the pizza-scented car freshener is an ingenious way for Domino's to spark joy, conversation, and, of course, pizza cravings!
It also shows the innovative spirit of a company that is constantly reimagining the intersection of pizza and popular culture.
A pizza-scented car freshener, huh? That's quite an unexpected combination! Members, are you curious to try it, or will you be giving it a pass? Let us know in the comments below!
Domino's, one of the largest pizza chains in the world, has become known for its creative marketing ploys and out-of-the-box promotions.
On November 3rd, they launched their most mouthwatering campaign yet: a limited-edition pepperoni-scented car freshener.
This new car accessory will allow motorists to fill their vehicles with the irresistible fragrance of oven-baked pepperoni pizza. One whiff is sure to conjure up fond memories of enjoying a hot, cheesy slice with friends and family over the years!
Domino's Australia served these car fresheners in a dip-style giveaway with any large pizza purchase, giving Aussie pizza lovers a chance to walk away with one of 30,000 fresheners. Credit: Domino's.
Pizza has a long and storied history, originating in Italy as far back as the 10th century. Over the centuries, it has evolved into the beloved pie we know today, with endless variations and topping combinations.
In Australia, an estimated 264 million pizzas are eaten annually, making the country second only to Italy in terms of consumption.
Pepperoni remains one of the most popular choices for its bold flavour and satisfying crispness when baked.
Domino's Chief Marketing Officer Allan Collins expressed excitement about extending the sensory pizza experience from the kitchen to the open road.
'Pepperoni is one of our most popular pizza flavours, and we know that our customers love its mouth-watering scent, which is why we've decided to make their daily commute a little more… tasty,' he said.
'Whether you're cruising home from your local Domino's salivating to eat your order or stuck in traffic on your way home from work, the lucky winners of our latest creation can indulge in the scent of Domino's pepperoni pizza, making every journey all the more enjoyable.'
The custom air fresheners, only available through a special giveaway promotion, feature Domino's signature pepperoni pizza design and colours. They also include a convenient QR code to allow easy pizza ordering and delivery for those on the go.
This isn't the first time Domino's has mixed cars and pizza. In March 2022, they gave away a car covered in pepperoni to their biggest pizza fan. Four months later in July, they introduced their first mobile pizza kitchen.
Now, they're taking the pizza and car combo to the next level by letting your car smell like a mobile pizza kitchen.
While odd at first glance, the pizza-scented car freshener is an ingenious way for Domino's to spark joy, conversation, and, of course, pizza cravings!
It also shows the innovative spirit of a company that is constantly reimagining the intersection of pizza and popular culture.
A pizza-scented car freshener, huh? That's quite an unexpected combination! Members, are you curious to try it, or will you be giving it a pass? Let us know in the comments below!
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